Old Dominion Monarchs football Audience in United States

Old Dominion Monarchs football logo

Old Dominion Monarchs football has an estimated audience of 342,869 people in United States. 39.8% are female, 60.2% are male, average age 38.8. Top regions: Virginia, North Carolina, South Carolina. Top brand affinities: Stamp collecting, Mathcore, GILT, Staycation, UK garage.

The average Old Dominion Monarchs football fan in United States is 38.8 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, South Carolina. Top brand affinities include Stamp collecting, Mathcore, GILT, with strongest over-indexing on Stamp collecting (19.98× the country average). Demographically, the Old Dominion Monarchs football audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Old Dominion Monarchs football fans

Demographic split for Old Dominion Monarchs football audience in United States
MetricValue
Female39.8%
Male60.2%
Average age38.8
Estimated audience size342,869

Audience persona

The typical Old Dominion Monarchs football fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Old Dominion Monarchs football in United States
RegionReachAffinity
Virginia177,20121.22×
North Carolina21,2712.06×
South Carolina15,3522.98×
Florida13,8800.6×
Texas11,2760.38×
Georgia10,0470.95×
Maryland9,4431.6×
Ohio8,4010.8×
Pennsylvania8,0590.7×
California6,8740.18×
New York6,5160.34×
Tennessee5,0120.73×
New Jersey4,3060.49×
Alabama3,7640.79×
West Virginia3,6612.29×
Illinois3,4470.3×
Louisiana3,2570.74×
Michigan2,9570.33×
Massachusetts2,8130.42×
Mississippi2,6740.95×
Kentucky2,4570.57×
Indiana2,2500.36×
Arizona1,9550.28×
Colorado1,8850.35×
Connecticut1,7660.51×
Missouri1,6940.31×
Nevada1,6090.49×
Arkansas1,5720.56×
Oklahoma1,5620.41×
Washington, District of Columbia1,5281.48×
Washington1,3790.2×
Delaware1,3151.39×
Iowa1,0750.38×
Kansas1,0520.39×
Wisconsin9720.19×
Hawaii7070.48×
Minnesota7020.14×
Nebraska6080.35×
Oregon5960.15×
Utah4690.15×
New Hampshire4600.34×
Rhode Island4370.4×
Maine4180.34×
New Mexico3530.21×
Idaho2540.15×
Montana2530.27×
Alaska2450.33×
South Dakota2160.27×
Vermont1600.27×
North Dakota1580.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Dominion Monarchs football audience
BrandAffinityCategory
Stamp collecting19.98×Home & Garden
Mathcore27.65×Music & Radio
GILT21.75×Shopping
Staycation5.12×Home & Garden
UK garage5.52×Music & Radio
Noodle (Gorillaz)3.26×Music & Radio
Elsword13.55×Games
JDSU2.35×Business & Career
Nebraska2.02×Travel & Leisure
Bank account1.75×Business & Career
Nebraska Cornhuskers football2.53×Sports
Urban horticulture2.36×Home & Garden
Pro-Ject2.6×Music & Radio
Laneige3.3×Beauty & Wellness
Graham Greene3.54×Literature
Jesse Plemons1.91×Movies & TV
Primary and secondary antibodies20×Health
Grammarly2.58×Business & Career
Charlamagne Tha God5.08×Movies & TV
Home staging2.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Dominion Monarchs football audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Family OrientationCONSERVATISM1.22
Career OrientationPOWER1.17
Sports ActivityPOWER1.15
Quality AwarenessPREMIUM1.15
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Old Dominion Monarchs football
CountryShare
United States93.6%
Italy1.4%
Canada1.1%

See Old Dominion Monarchs football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Old Dominion Monarchs football have in United States?

Old Dominion Monarchs football has an estimated audience of 342,869 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Old Dominion Monarchs football fans?

39.8% of Old Dominion Monarchs football fans are female, 60.2% are male, with an average age of 38.8 years.

Which brands do Old Dominion Monarchs football fans like most?

Old Dominion Monarchs football fans show strongest brand affinity for Stamp collecting (19.98×), Mathcore (27.65×), and GILT (21.75×) over the country average.

Where do Old Dominion Monarchs football fans live in United States?

Old Dominion Monarchs football fans in United States are most concentrated in Virginia (reach 177,201), North Carolina (reach 21,271), and South Carolina (reach 15,352). These three regions account for the largest share of the active audience.

What other brands do Old Dominion Monarchs football fans also like?

Beyond Old Dominion Monarchs football itself, the audience over-indexes on Mathcore (27.65×), GILT (21.75×), Staycation (5.12×), and UK garage (5.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Dominion Monarchs football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.