Omega Psi Phi Audience in United States

Omega Psi Phi logo

Omega Psi Phi has an estimated audience of 681,370 people in United States. 59.7% are female, 40.3% are male, average age 35.0. Top regions: Georgia, Texas, North Carolina. Top brand affinities: Nuts (film), NBC10 Philadelphia, Historic site, Product design, Home equity.

The average Omega Psi Phi fan in United States is 35.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, North Carolina. Top brand affinities include Nuts (film), NBC10 Philadelphia, Historic site, with strongest over-indexing on Nuts (film) (20× the country average). Demographically, the Omega Psi Phi audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: NGO / Political Party

Demographics of Omega Psi Phi fans

Demographic split for Omega Psi Phi audience in United States
MetricValue
Female59.7%
Male40.3%
Average age35.0
Estimated audience size681,370

Audience persona

The typical Omega Psi Phi fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Omega Psi Phi in United States
RegionReachAffinity
Georgia68,8543.28×
Texas68,4631.17×
North Carolina51,0032.49×
Florida50,0401.08×
Louisiana34,8883.97×
Virginia32,4061.95×
Alabama30,1823.17×
South Carolina29,4612.87×
California28,9010.39×
Maryland28,4122.43×
Tennessee26,5681.94×
New York23,7070.62×
Illinois21,3780.94×
Mississippi21,1223.76×
Pennsylvania17,6660.77×
Ohio17,3920.83×
New Jersey15,5330.9×
Michigan15,4060.86×
Arkansas10,7431.91×
Missouri9,5900.87×
Indiana9,0450.73×
Kentucky8,0200.94×
Oklahoma6,1720.82×
Washington, District of Columbia5,5382.7×
Massachusetts5,3230.4×
Connecticut4,7340.69×
Arizona4,4410.32×
Colorado4,2510.4×
Washington3,7960.28×
Kansas3,5040.65×
Wisconsin3,4990.34×
Delaware3,3981.81×
Nevada2,8810.44×
Minnesota2,4250.25×
West Virginia1,5780.5×
Nebraska1,5450.45×
Oregon1,5310.2×
Iowa1,5310.27×
Hawaii9560.33×
New Hampshire9330.35×
New Mexico7350.21×
Rhode Island7280.34×
Utah7000.11×
Alaska4210.29×
Maine4020.16×
Idaho3890.11×
Vermont2540.21×
North Dakota2110.15×
South Dakota1960.12×
Montana1890.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Omega Psi Phi audience
BrandAffinityCategory
Nuts (film)20×Movies & TV
NBC10 Philadelphia20×Movies & TV
Historic site7.74×Arts & Culture
Product design2.75×Business & Career
Home equity2.35×Home & Garden
Vocal harmony5.21×Music & Radio
UK garage6.1×Music & Radio
Guitarist (magazine)10.77×Music & Radio
Fairy godmother6.82×Literature
Grinch3.67×Movies & TV
Litter box1.89×Pets & Animals
JDSU2.74×Business & Career
Isometric exercise7.64×Sports
Mathcore6.1×Music & Radio
Governor of Michigan5.57×Politics & Society
Goop3.93×Internet & Social Media
Stamp collecting3.47×Home & Garden
Japanese domestic market3.32×Politics & Society
Harlow7.91×Travel & Leisure
Pro-Ject2.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Omega Psi Phi audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
Luxury OrientationPREMIUM1.8
IndulgenceJOY1.41
Early Adopter MentalityPOWER1.39
Healthy LifestyleBALANCE1.31
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Omega Psi Phi
CountryShare
United States97.1%
United Kingdom0.7%
Germany0.4%

See Omega Psi Phi audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Omega Psi Phi have in United States?

Omega Psi Phi has an estimated audience of 681,370 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Omega Psi Phi fans?

59.7% of Omega Psi Phi fans are female, 40.3% are male, with an average age of 35.0 years.

Which brands do Omega Psi Phi fans like most?

Omega Psi Phi fans show strongest brand affinity for Nuts (film) (20×), NBC10 Philadelphia (20×), and Historic site (7.74×) over the country average.

Where do Omega Psi Phi fans live in United States?

Omega Psi Phi fans in United States are most concentrated in Georgia (reach 68,854), Texas (reach 68,463), and North Carolina (reach 51,003). These three regions account for the largest share of the active audience.

What other brands do Omega Psi Phi fans also like?

Beyond Omega Psi Phi itself, the audience over-indexes on NBC10 Philadelphia (20×), Historic site (7.74×), Product design (2.75×), and Home equity (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Omega Psi Phi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.