Onesie (jumpsuit) Audience in United States

Onesie (jumpsuit) logo

Onesie (jumpsuit) has an estimated audience of 2,063,412 people in United States. 85.7% are female, 14.3% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Product design, Goop, Fairy godmother, Governor of Michigan.

The average Onesie (jumpsuit) fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Product design, Goop, with strongest over-indexing on Historic site (10.91× the country average). Demographically, the Onesie (jumpsuit) audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Onesie (jumpsuit) fans

Demographic split for Onesie (jumpsuit) audience in United States
MetricValue
Female85.7%
Male14.3%
Average age34.7
Estimated audience size2,063,412

Audience persona

The typical Onesie (jumpsuit) fan in United States is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Onesie (jumpsuit) in United States
RegionReachAffinity
California308,2131.36×
Texas240,7001.36×
Florida146,7701.05×
New York133,3741.16×
Illinois80,3981.17×
Georgia76,5791.2×
Pennsylvania70,8531.02×
North Carolina69,3441.12×
Ohio62,1050.98×
New Jersey61,7071.18×
Michigan54,8971.02×
Virginia52,3361.04×
Washington46,3931.12×
Arizona44,9551.07×
Tennessee41,3621×
Massachusetts40,6711×
Maryland40,2381.13×
Indiana40,0121.06×
Colorado33,0661.02×
Missouri31,2910.94×
Alabama30,9831.07×
Louisiana30,7451.16×
Minnesota29,8571.01×
South Carolina29,1900.94×
Wisconsin28,5940.92×
Oregon24,1201.02×
Kentucky24,0060.93×
Oklahoma23,6011.03×
Nevada22,8051.14×
Connecticut21,7191.05×
Utah19,2831.04×
Mississippi18,6681.1×
Arkansas16,7820.99×
Kansas16,3011×
Iowa15,2260.9×
New Mexico11,2931.09×
Nebraska9,6620.93×
Idaho9,5380.92×
Hawaii8,6990.98×
West Virginia7,9500.83×
New Hampshire6,4330.79×
Rhode Island5,5970.85×
Washington, District of Columbia5,4390.88×
Delaware5,4040.95×
Maine5,4000.73×
Montana4,6520.81×
Alaska4,0580.92×
South Dakota4,0330.85×
North Dakota3,4680.82×
Vermont2,5300.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Onesie (jumpsuit) audience
BrandAffinityCategory
Historic site10.91×Arts & Culture
Product design3.61×Business & Career
Goop6.24×Internet & Social Media
Fairy godmother7.7×Literature
Governor of Michigan7.54×Politics & Society
Vocal harmony4.29×Music & Radio
Home equity1.83×Home & Garden
JDSU2.68×Business & Career
Staycation2.63×Home & Garden
Hardik Pandya11.31×Sports
headspace6.74×Health
Bank account1.77×Business & Career
Mathcore5.45×Music & Radio
Grinch2.71×Movies & TV
Hibachi4.95×Food & Beverages
Cherish (group)6.83×Music & Radio
Grace Slick5.49×Music & Radio
Wok3.62×Food & Beverages
Google Home3.56×Technology & Electronics
Guitarist (magazine)6.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Onesie (jumpsuit) audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
CreativityOPEN1.37
Price SensitivityPREMIUM1.34
Design AffinityPREMIUM1.31
DIY MentalityTHRILL1.14
Pet OwnershipJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Onesie (jumpsuit)
CountryShare
United States57.6%
Australia5.6%
Canada5.5%

See Onesie (jumpsuit) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Onesie (jumpsuit) have in United States?

Onesie (jumpsuit) has an estimated audience of 2,063,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Onesie (jumpsuit) fans?

85.7% of Onesie (jumpsuit) fans are female, 14.3% are male, with an average age of 34.7 years.

Which brands do Onesie (jumpsuit) fans like most?

Onesie (jumpsuit) fans show strongest brand affinity for Historic site (10.91×), Product design (3.61×), and Goop (6.24×) over the country average.

Where do Onesie (jumpsuit) fans live in United States?

Onesie (jumpsuit) fans in United States are most concentrated in California (reach 308,213), Texas (reach 240,700), and Florida (reach 146,770). These three regions account for the largest share of the active audience.

What other brands do Onesie (jumpsuit) fans also like?

Beyond Onesie (jumpsuit) itself, the audience over-indexes on Product design (3.61×), Goop (6.24×), Fairy godmother (7.7×), and Governor of Michigan (7.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Onesie (jumpsuit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.