Orphanage Audience in United States

Orphanage logo

Orphanage has an estimated audience of 2,758,359 people in United States. 80.0% are female, 20.0% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Google Home, Hibachi.

The average Orphanage fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (9.5× the country average). Demographically, the Orphanage audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Orphanage fans

Demographic split for Orphanage audience in United States
MetricValue
Female80.0%
Male20.0%
Average age43.0
Estimated audience size2,758,359

Audience persona

The typical Orphanage fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Orphanage in United States
RegionReachAffinity
California387,3581.28×
Texas293,7181.24×
Florida205,3371.1×
New York159,0171.03×
Georgia101,3201.19×
Illinois95,4121.04×
North Carolina92,4021.11×
Pennsylvania88,6110.95×
Ohio82,3210.97×
New Jersey79,4741.13×
Virginia76,6651.14×
Michigan73,4941.02×
Washington67,0931.21×
Tennessee59,6981.08×
Arizona58,4741.04×
Indiana54,3231.08×
Maryland51,8971.09×
Massachusetts48,4630.89×
Missouri48,4131.09×
South Carolina46,1341.11×
Colorado44,3121.02×
Minnesota41,2031.04×
Alabama40,0261.04×
Kentucky38,9781.13×
Wisconsin38,4460.93×
Louisiana36,8911.04×
Oklahoma34,4401.12×
Oregon33,3431.05×
Nevada26,9671.01×
Mississippi26,2951.16×
Connecticut26,1000.94×
Utah25,5211.03×
Arkansas24,8861.1×
Iowa22,8611.01×
Kansas19,8490.91×
Idaho15,4121.11×
New Mexico13,5710.98×
West Virginia12,2170.95×
Nebraska11,4420.83×
Hawaii11,1630.94×
New Hampshire8,8080.81×
Washington, District of Columbia8,5301.03×
Maine7,8070.79×
Rhode Island7,5510.86×
Delaware6,5290.86×
Montana5,4090.71×
Alaska5,1160.87×
South Dakota4,8710.76×
North Dakota4,0130.71×
Vermont3,8410.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orphanage audience
BrandAffinityCategory
Goop9.5×Internet & Social Media
Governor of Michigan10.64×Politics & Society
headspace11.52×Health
Google Home6.69×Technology & Electronics
Hibachi7.68×Food & Beverages
Cherish (group)10.51×Music & Radio
Grace Slick8.42×Music & Radio
Wok6.1×Food & Beverages
Jingoism1.92×Politics & Society
Fairy godmother5.89×Literature
Kikar HaShabbat12.84×News
Pillow1.57×Home & Garden
Hardik Pandya10.99×Sports
Grinch2.74×Movies & TV
Jesse Plemons2.34×Movies & TV
El Paso County, Colorado8.65×Travel & Leisure
TV Fanatic6.65×Movies & TV
Ira Glass10.61×Music & Radio
Vocal harmony2.75×Music & Radio
Hickok459.88×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orphanage audience
TraitClusterScore
Community OrientationOPEN1.69
Family OrientationCONSERVATISM1.61
PatriotismCONSERVATISM1.51
SpiritualityBALANCE1.37
ExtroversionTHRILL1.3
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Orphanage
CountryShare
United States27.1%
India15.8%
United Kingdom8.8%

See Orphanage audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Orphanage have in United States?

Orphanage has an estimated audience of 2,758,359 people in United States, concentrated in California and Texas.

What is the gender split and age of Orphanage fans?

80.0% of Orphanage fans are female, 20.0% are male, with an average age of 43.0 years.

Which brands do Orphanage fans like most?

Orphanage fans show strongest brand affinity for Goop (9.5×), Governor of Michigan (10.64×), and headspace (11.52×) over the country average.

Where do Orphanage fans live in United States?

Orphanage fans in United States are most concentrated in California (reach 387,358), Texas (reach 293,718), and Florida (reach 205,337). These three regions account for the largest share of the active audience.

What other brands do Orphanage fans also like?

Beyond Orphanage itself, the audience over-indexes on Governor of Michigan (10.64×), headspace (11.52×), Google Home (6.69×), and Hibachi (7.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orphanage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.