Ozark Trail (hiking trail) Audience in United States

Ozark Trail (hiking trail) logo

Ozark Trail (hiking trail) has an estimated audience of 340,251 people in United States. 45.5% are female, 54.5% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Voter registration, Electrolyte, edureka, Certified diabetes educator.

The average Ozark Trail (hiking trail) fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Voter registration, Electrolyte, with strongest over-indexing on Nationality (5.91× the country average). Demographically, the Ozark Trail (hiking trail) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Ozark Trail (hiking trail) fans

Demographic split for Ozark Trail (hiking trail) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age43.1
Estimated audience size340,251

Audience persona

The typical Ozark Trail (hiking trail) fan in United States is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Ozark Trail (hiking trail) in United States
RegionReachAffinity
California34,2130.91×
Texas27,3710.94×
Florida24,0211.04×
New York12,6360.66×
Missouri12,2192.23×
Pennsylvania10,5210.92×
Ohio10,4711×
North Carolina10,3301.01×
Illinois9,9460.88×
Georgia9,4990.91×
Michigan8,6830.98×
Arizona7,7921.12×
Virginia7,5630.91×
Tennessee7,2761.07×
Indiana6,4191.03×
New Jersey5,9650.69×
Washington5,6970.83×
South Carolina5,3421.04×
Arkansas5,3331.9×
Colorado5,2740.98×
Wisconsin5,1731.01×
Alabama5,1061.07×
Massachusetts4,9090.73×
Kentucky4,7771.12×
Oklahoma4,6281.22×
Maryland4,5260.77×
Minnesota4,1540.85×
Louisiana3,8850.89×
Oregon3,7100.95×
Utah3,5201.16×
Iowa3,2231.15×
Kansas3,1261.17×
Nevada2,9680.9×
Connecticut2,6500.78×
Mississippi2,5590.91×
West Virginia2,2071.39×
Idaho1,9991.17×
New Mexico1,8891.11×
Nebraska1,6490.97×
Maine1,4141.16×
New Hampshire1,3591.01×
Hawaii1,1140.76×
Montana1,0391.1×
South Dakota8041.02×
Rhode Island7720.71×
North Dakota7251.04×
Delaware6850.73×
Alaska5490.75×
Vermont5180.87×
Washington, District of Columbia5080.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ozark Trail (hiking trail) audience
BrandAffinityCategory
Nationality5.91×Politics & Society
Voter registration8.95×Politics & Society
Electrolyte7.04×Health
edureka41.83×Business & Career
Certified diabetes educator15.05×Business & Career
Elsword18.13×Games
Who Wants to Be a Millionaire?9.61×Movies & TV
Nebraska Cornhuskers football3.56×Sports
Home equity1.86×Home & Garden
Israel1.9×Travel & Leisure
Jesse Plemons2.8×Movies & TV
Get into teaching274.18×Business & Career
Jaws4.03×Movies & TV
Staycation2.09×Home & Garden
UK garage3.17×Music & Radio
Glossier3.08×Beauty & Wellness
Home staging3.02×Home & Garden
Embroidery Library8.96×Home & Garden
JDSU1.65×Business & Career
Endless Space12.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ozark Trail (hiking trail) audience
TraitClusterScore
Risk AppetiteTHRILL3.31
TravellingTHRILL2.13
Community OrientationOPEN1.75
Pet OwnershipJOY1.57
PatriotismCONSERVATISM1.47
TraditionCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Ozark Trail (hiking trail)
CountryShare
United States61.5%
United Kingdom5.4%
Spain5.0%

See Ozark Trail (hiking trail) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Ozark Trail (hiking trail) have in United States?

Ozark Trail (hiking trail) has an estimated audience of 340,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Ozark Trail (hiking trail) fans?

45.5% of Ozark Trail (hiking trail) fans are female, 54.5% are male, with an average age of 43.1 years.

Which brands do Ozark Trail (hiking trail) fans like most?

Ozark Trail (hiking trail) fans show strongest brand affinity for Nationality (5.91×), Voter registration (8.95×), and Electrolyte (7.04×) over the country average.

Where do Ozark Trail (hiking trail) fans live in United States?

Ozark Trail (hiking trail) fans in United States are most concentrated in California (reach 34,213), Texas (reach 27,371), and Florida (reach 24,021). These three regions account for the largest share of the active audience.

What other brands do Ozark Trail (hiking trail) fans also like?

Beyond Ozark Trail (hiking trail) itself, the audience over-indexes on Voter registration (8.95×), Electrolyte (7.04×), edureka (41.83×), and Certified diabetes educator (15.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ozark Trail (hiking trail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.