Palace Audience in United States

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Palace has an estimated audience of 2,026,738 people in United States. 63.8% are female, 36.2% are male, average age 39.4. Top regions: California, New York, Florida. Top brand affinities: Nationality, Natural rubber, Sub Zero (Official), Highland games, Thom Browne.

The average Palace fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Nationality, Natural rubber, Sub Zero (Official), with strongest over-indexing on Nationality (2.5× the country average). Demographically, the Palace audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Palace fans

Demographic split for Palace audience in United States
MetricValue
Female63.8%
Male36.2%
Average age39.4
Estimated audience size2,026,738

Audience persona

The typical Palace fan in United States is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Palace in United States
RegionReachAffinity
California295,6971.33×
New York199,4111.76×
Florida167,7651.22×
Texas159,8920.92×
Pennsylvania67,9511×
Illinois65,1370.96×
North Carolina61,8431.01×
New Jersey58,3481.13×
Georgia57,1560.92×
Ohio55,4200.89×
Michigan52,9471×
Arizona51,2191.24×
Virginia50,7631.03×
Washington50,4011.24×
Massachusetts43,5821.09×
Tennessee36,2090.89×
Indiana33,1840.9×
Maryland32,5210.93×
Colorado31,7901×
Alabama30,8681.09×
South Carolina30,3901×
Missouri29,7750.91×
Oregon29,2161.26×
Wisconsin27,4120.9×
Minnesota26,4900.91×
Louisiana23,2760.89×
Kentucky22,6530.89×
Connecticut21,4661.06×
Oklahoma20,9510.93×
Nevada20,7281.06×
Utah16,7980.93×
Hawaii15,5031.78×
Mississippi15,3940.92×
Arkansas14,2540.85×
Kansas14,2480.89×
Iowa13,6880.82×
Idaho10,2051×
New Mexico10,0770.99×
New Hampshire9,0051.13×
Nebraska8,5950.85×
West Virginia7,4440.79×
Maine7,3961.02×
Washington, District of Columbia5,8350.96×
Rhode Island5,5690.86×
Montana5,4740.97×
Delaware5,3370.95×
South Dakota3,5450.76×
Alaska3,4620.8×
Vermont3,2670.92×
North Dakota2,6820.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palace audience
BrandAffinityCategory
Nationality2.5×Politics & Society
Natural rubber2.13×Cars & Mobility
Sub Zero (Official)8.04×Literature
Highland games5.91×Sports
Thom Browne5.74×Fashion & Accessoires
UK garage3.24×Music & Radio
Iowa Lottery5.52×Games
Hebe2.58×Home & Garden
Chili con carne2.6×Food & Beverages
Ipag Business School6.15×Business & Career
Overtone2.71×Beauty & Wellness
Tierra Cali2.06×Travel & Leisure
Inland Empire (film)2.76×Movies & TV
Brittney Griner1.99×Sports
Boracay2.31×Travel & Leisure
San Pellegrino1.76×Food & Beverages
Elk Hunting3.62×Sports
Buying and Selling Real Estate1.9×Home & Garden
Ipiales7.25×Travel & Leisure
Mackenzie Foy1.77×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palace audience
TraitClusterScore
SustainabilityBALANCE2.26
TravellingTHRILL1.43
Design AffinityPREMIUM1.42
Quality AwarenessPREMIUM1.41
Luxury OrientationPREMIUM1.32
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Palace
CountryShare
United States12.7%
Italy8.8%
United Kingdom6.3%

See Palace audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Palace have in United States?

Palace has an estimated audience of 2,026,738 people in United States, concentrated in California and New York.

What is the gender split and age of Palace fans?

63.8% of Palace fans are female, 36.2% are male, with an average age of 39.4 years.

Which brands do Palace fans like most?

Palace fans show strongest brand affinity for Nationality (2.5×), Natural rubber (2.13×), and Sub Zero (Official) (8.04×) over the country average.

Where do Palace fans live in United States?

Palace fans in United States are most concentrated in California (reach 295,697), New York (reach 199,411), and Florida (reach 167,765). These three regions account for the largest share of the active audience.

What other brands do Palace fans also like?

Beyond Palace itself, the audience over-indexes on Natural rubber (2.13×), Sub Zero (Official) (8.04×), Highland games (5.91×), and Thom Browne (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.