Palpitations Audience in United States
Palpitations has an estimated audience of 635,499 people in United States. 75.1% are female, 24.9% are male, average age 49.6. Top brand affinities: Keene, New Hampshire, Cherish (group), headspace, Wok, Google Home.
Top brand affinities include Keene, New Hampshire, Cherish (group), headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Palpitations audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Need for Security, Family Orientation.
Category: Health · Type: Topic
Demographics of Palpitations fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 49.6 |
| Estimated audience size | 635,499 |
Audience persona
The typical Palpitations fan in United States is more female, around 49.6 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Cherish (group) | 17.97× | Music & Radio |
| headspace | 13.48× | Health |
| Wok | 7.48× | Food & Beverages |
| Google Home | 6.73× | Technology & Electronics |
| Grace Slick | 8.93× | Music & Radio |
| Governor of Michigan | 7.55× | Politics & Society |
| Israel | 2.09× | Travel & Leisure |
| Goop | 5.07× | Internet & Social Media |
| Cryptic crossword | 14.46× | Technology & Electronics |
| Historic site | 3.6× | Arts & Culture |
| Jingoism | 1.77× | Politics & Society |
| Pillow | 1.7× | Home & Garden |
| Kikar HaShabbat | 12.59× | News |
| Ira Glass | 12.98× | Music & Radio |
| Fairy godmother | 5.54× | Literature |
| TV Fanatic | 7.56× | Movies & TV |
| El Paso County, Colorado | 9.09× | Travel & Leisure |
| Goma | 12.08× | Travel & Leisure |
| National Paralympic Committee | 15.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.75 |
| Family Orientation | CONSERVATISM | 1.36 |
| Price Sensitivity | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.21 |
| Spirituality | BALANCE | 1.16 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Philippines | 9.6% |
| Romania | 7.4% |
See Palpitations audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Palpitations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.