Paper Towns Audience in United States

Paper Towns has an estimated audience of 301,081 people in United States. 90.1% are female, 9.9% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Suki Waterhouse, Feuilleton, Car2Go, E-book readers, Superman.

The average Paper Towns fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Suki Waterhouse, Feuilleton, Car2Go, with strongest over-indexing on Suki Waterhouse (43.88× the country average). Demographically, the Paper Towns audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Paper Towns fans

Demographic split for Paper Towns audience in United States
MetricValue
Female90.1%
Male9.9%
Average age38.4
Estimated audience size301,081

Audience persona

The typical Paper Towns fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Suki Waterhouse.

Top regions in United States

Top regions ranked by reach for Paper Towns in United States
RegionReachAffinity
California39,0621.18×
Texas27,6331.07×
Florida19,2860.95×
New York16,5260.98×
Illinois10,5051.05×
Pennsylvania10,0870.99×
North Carolina9,6631.07×
Ohio9,297
Georgia9,0150.97×
Arizona8,1461.33×
Michigan7,9171.01×
New Jersey7,4900.98×
Virginia7,0090.96×
Washington6,3271.05×
Tennessee6,2281.03×
Indiana6,1691.12×
Massachusetts6,0291.02×
Colorado5,3991.14×
Missouri5,2371.08×
Maryland4,8450.94×
Wisconsin4,6781.03×
Alabama4,5401.08×
Minnesota4,3941.02×
South Carolina4,3160.95×
Oregon3,9611.15×
Kentucky3,8651.02×
Oklahoma3,7381.12×
Louisiana3,4160.88×
Utah3,4051.26×
Connecticut3,2211.07×
Nevada2,8830.99×
Kansas2,5571.08×
Iowa2,4510.99×
Arkansas2,3700.96×
Mississippi2,1880.88×
Idaho1,4960.99×
Nebraska1,4940.99×
New Mexico1,4480.96×
West Virginia1,4331.02×
Hawaii1,0660.82×
New Hampshire1,0610.89×
Rhode Island1,0051.05×
Maine9470.88×
Washington, District of Columbia8160.9×
Montana8020.96×
Delaware6810.82×
Alaska645
South Dakota6160.88×
North Dakota5210.84×
Vermont4400.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paper Towns audience
BrandAffinityCategory
Suki Waterhouse43.88×Fashion & Accessoires
Feuilleton539.22×Literature
Car2Go116.01×Cars & Mobility
E-book readers8.92×Technology & Electronics
Superman2.91×Movies & TV
Young-adult fiction11.67×Literature
Harry Potter3.56×Movies & TV
Taylor Swift4.52×Music & Radio
Jennifer Lawrence9.1×Movies & TV
Millie Bobby Brown6.33×Movies & TV
Emma Watson9.31×Movies & TV
Charlotte Tilbury8.7×Beauty & Wellness
Bestseller5.54×Literature
Anime and manga fandom4.42×Literature
Digital art4.88×Arts & Culture
Psychological thriller5.58×Literature
Harry Styles6.9×Music & Radio
Twenty One Pilots13.66×Music & Radio
Chris Pine10.63×Movies & TV
Fan fiction18.95×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paper Towns audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
ExtroversionTHRILL1.79
Early Adopter MentalityPOWER1.66
IndulgenceJOY1.49
TraditionCONSERVATISM1.48
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Paper Towns
CountryShare
United States38.1%
United Kingdom9.5%
India9.0%

See Paper Towns audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Paper Towns have in United States?

Paper Towns has an estimated audience of 301,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Paper Towns fans?

90.1% of Paper Towns fans are female, 9.9% are male, with an average age of 38.4 years.

Which brands do Paper Towns fans like most?

Paper Towns fans show strongest brand affinity for Suki Waterhouse (43.88×), Feuilleton (539.22×), and Car2Go (116.01×) over the country average.

Where do Paper Towns fans live in United States?

Paper Towns fans in United States are most concentrated in California (reach 39,062), Texas (reach 27,633), and Florida (reach 19,286). These three regions account for the largest share of the active audience.

What other brands do Paper Towns fans also like?

Beyond Paper Towns itself, the audience over-indexes on Feuilleton (539.22×), Car2Go (116.01×), E-book readers (8.92×), and Superman (2.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper Towns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.