Rascasse Audience Intelligence

Paper Towns Audience in United States

A data profile of the people who buy, follow and care about Paper Towns in United States — modelled from more than twelve digital signal sources. Paper Towns has an estimated audience of 304,295 people in United States.

#91among Romance in United States#4317among Movie / TV Show / Series in United States#8692in Movies & TV

The average Paper Towns fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Feuilleton, Suki Waterhouse, Anne Hathaway, with strongest over-indexing on Feuilleton (574.94× the country average).

Demographically, the Paper Towns audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paper Towns fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Feuilleton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paper Towns profile in United States.

Audience size
304K
in United States
Gender
90.1%♀
9.9% male
Age
38.4
average years
Country rank
#48019
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paper Towns viewers

90.1% are female, 9.9% are male, average age 38.4.

Fig. 02

Gender split

90.1%
Female
9.9%
Male
Demographic split for Paper Towns audience in United States
MetricValue
Female90.1%
Male9.9%
Average age38.4
Estimated audience size304,295
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Paper Towns audience in United States
Age bracketShare%
16-1929%
20-2912%
30-3911%
40-4933%
50+15%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Paper Towns audience comes from United States.

Worldwide audience distribution share by country for Paper Towns
CountryShare
United States37.8%
United Kingdom9.5%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paper Towns audience in United States is strongest.

Fig. 05

Top regions by affinity

Paper Towns fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~8K1.29×
02Utah~3K1.21×
03Indiana~6K1.14×
04Oregon~4K1.13×
05California~40K1.12×
06West Virginia~2K1.12×
07Colorado~5K1.11×
08Alabama~5K1.09×
09Missouri~5K1.08×
10Oklahoma~4K1.08×
11Kansas~3K1.07×
12North Carolina~9K1.05×
13Connecticut~3K1.05×
14Iowa~3K1.05×
15Montana<1K1.05×
16Illinois~10K1.03×
17Alaska<1K1.03×
18Texas~30K1.02×
19Tennessee~6K1.02×
20Wisconsin~5K1.02×
21Kentucky~4K1.02×
22Idaho~2K1.02×
23Rhode Island<1K1.02×
24Washington~6K1.01×
25Massachusetts~6K1.01×
26Nebraska~2K1.00×
27New Mexico~2K1.00×
28Michigan~8K0.99×
29Arkansas~2K0.98×
30Minnesota~4K0.97×
31Nevada~3K0.97×
32South Dakota<1K0.97×
33Pennsylvania~10K0.96×
34Ohio~9K0.96×
35North Dakota<1K0.95×
36New Jersey~7K0.93×
37Maryland~5K0.93×
38South Carolina~4K0.93×
39Mississippi~2K0.93×
40New York~20K0.92×
41Georgia~9K0.92×
42Florida~20K0.91×
43Virginia~7K0.91×
44Louisiana~4K0.91×
45New Hampshire~1K0.91×
46Maine<1K0.91×
47Vermont<1K0.91×
48Washington, District of Columbia<1K0.89×
49Delaware<1K0.88×
50Hawaii~1K0.87×
Fig. 06

Affinity by region

Affinity by region — Paper Towns, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paper Towns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paper Towns audience
#·InterestCategoryAffinity×
01FeuilletonLiterature574.94×
02Suki WaterhouseFashion & Accessoires36.76×
03Imagine DragonsMusic & Radio23.21×
04Political thrillerMovies & TV23.02×
05Emma WatsonMovies & TV17.50×
06Anne HathawayMovies & TV13.96×
07Young-adult fictionLiterature13.41×
08Cate BlanchettMovies & TV12.86×
09Phil CollinsMusic & Radio10.43×
10Harry StylesMusic & Radio9.57×
11Millie Bobby BrownMovies & TV8.33×
12Psychological thrillerLiterature7.82×
13Graphic novelLiterature7.46×
14Jennifer LawrenceMovies & TV7.34×
15Chris PrattMovies & TV7.31×
16E-book readersTechnology & Electronics7.22×
17BestsellerLiterature5.71×
18Internet celebrityInternet & Social Media5.10×
19Taylor SwiftMusic & Radio3.38×
20SupermanMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paper Towns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paper Towns audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.46×
SpiritualityBALANCE1.71×
TraditionCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paper Towns audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.35×
Luxury OrientationPREMIUM0.44×
TravellingTHRILL0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paper Towns have in United States?

Paper Towns has an estimated audience of 304,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paper Towns viewers?

90.1% of Paper Towns fans are female, 9.9% are male, with an average age of 38.4 years.

03

Which brands do Paper Towns fans like most?

Paper Towns fans show strongest brand affinity for Feuilleton (574.94×), Suki Waterhouse (36.76×), and Anne Hathaway (13.96×) over the country average.

04

Where do Paper Towns fans live in United States?

Paper Towns fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Paper Towns fans also like?

Beyond Paper Towns itself, the audience over-indexes on Suki Waterhouse (36.76×), Anne Hathaway (13.96×), Emma Watson (17.5×), and Millie Bobby Brown (8.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Paper Towns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper Towns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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