Rascasse Audience Intelligence

Peggy Lee Audience in United States

A data profile of the people who buy, follow and care about Peggy Lee in United States — modelled from more than twelve digital signal sources. Peggy Lee has an estimated audience of 262,091 people in United States.

The average Peggy Lee fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cyndi Lauper, Phil Collins, Bob Dylan, with strongest over-indexing on Cyndi Lauper (16.18× the country average).

Demographically, the Peggy Lee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peggy Lee fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Cyndi Lauper.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peggy Lee profile in United States.

Audience size
262K
in United States
Gender
69.7%
30.3% male
Age
37.6
average years
Country rank
#51670
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peggy Lee fans

69.7% are female, 30.3% are male, average age 37.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Peggy Lee audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.6
Estimated audience size262,091
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Peggy Lee audience in United States
Age bracketShare%
16-1922%
20-2927%
30-3915%
40-4915%
50+21%
Fig. 04

Worldwide distribution

82.9%

of the worldwide Peggy Lee audience comes from United States.

Worldwide audience distribution share by country for Peggy Lee
CountryShare
United States82.9%
Germany9.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peggy Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

Peggy Lee fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K4.78×
02Minnesota~4K1.16×
03Oregon~3K1.13×
04Idaho~1K1.09×
05New Mexico~1K1.06×
06Maine<1K1.05×
07Massachusetts~5K1.03×
08Washington~5K1.02×
09Missouri~4K1.02×
10New Hampshire~1K1.00×
11Montana<1K0.99×
12Pennsylvania~9K0.98×
13Wisconsin~4K0.98×
14Connecticut~3K0.98×
15Tennessee~5K0.97×
16Rhode Island<1K0.97×
17Arizona~5K0.96×
18Indiana~5K0.96×
19South Carolina~4K0.96×
20Ohio~8K0.95×
21Kentucky~3K0.95×
22Oklahoma~3K0.95×
23Arkansas~2K0.95×
24Kansas~2K0.95×
25California~30K0.94×
26South Dakota<1K0.94×
27Vermont<1K0.94×
28Alaska<1K0.93×
29New York~10K0.92×
30Michigan~6K0.92×
31West Virginia~1K0.92×
32Nevada~2K0.91×
33Nebraska~1K0.91×
34Delaware<1K0.91×
35Illinois~8K0.90×
36Utah~2K0.90×
37Iowa~2K0.90×
38Alabama~3K0.89×
39Louisiana~3K0.89×
40North Carolina~7K0.87×
41New Jersey~6K0.86×
42Maryland~4K0.86×
43Colorado~4K0.85×
44Virginia~5K0.84×
45Mississippi~2K0.83×
46Washington, District of Columbia<1K0.81×
47Florida~10K0.79×
48Hawaii<1K0.79×
49Georgia~6K0.78×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Peggy Lee, United States
0.70×1.00×4.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peggy Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peggy Lee audience
#·InterestCategoryAffinity×
01Cyndi LauperMusic & Radio16.18×
02Phil CollinsMusic & Radio11.41×
03Bob DylanMusic & Radio10.15×
04Bruce SpringsteenMusic & Radio8.58×
05The IncrediblesMovies & TV8.55×
06George MichaelMusic & Radio7.76×
07Art DecoArts & Culture7.10×
08Rotten TomatoesMovies & TV4.37×
09Public transportCars & Mobility2.93×
10Rail transportTravel & Leisure2.88×
11PinterestInternet & Social Media2.17×
12RedditInternet & Social Media2.14×
13Nonprofit organizationPolitics & Society2.07×
14CNNMovies & TV1.94×
15EBayShopping1.76×
16WineFood & Beverages1.74×
17Country musicMusic & Radio1.74×
18Donald TrumpPolitics & Society1.60×
19RecipesFood & Beverages1.54×
20ReligionBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peggy Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Peggy Lee audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
TraditionCONSERVATISM1.94×
IndulgenceJOY1.91×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Peggy Lee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.40×
ExtroversionTHRILL0.48×
Risk AppetiteTHRILL0.50×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Peggy Lee have in United States?

Peggy Lee has an estimated audience of 262,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peggy Lee fans?

69.7% of Peggy Lee fans are female, 30.3% are male, with an average age of 37.6 years.

03

Which brands do Peggy Lee fans like most?

Peggy Lee fans show strongest brand affinity for Cyndi Lauper (16.18×), Phil Collins (11.41×), and Bob Dylan (10.15×) over the country average.

04

Where do Peggy Lee fans live in United States?

Peggy Lee fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Peggy Lee fans also like?

Beyond Peggy Lee itself, the audience over-indexes on Phil Collins (11.41×), Bob Dylan (10.15×), Bruce Springsteen (8.58×), and Pinterest (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peggy Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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