Peggy Lee Audience in United States

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Peggy Lee has an estimated audience of 263,172 people in United States. 69.7% are female, 30.3% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Bob Dylan, Harry Potter, Bruce Springsteen, Cyndi Lauper, Phil Collins.

The average Peggy Lee fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bob Dylan, Harry Potter, Bruce Springsteen, with strongest over-indexing on Bob Dylan (5.01× the country average). Demographically, the Peggy Lee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Jazz

Demographics of Peggy Lee fans

Demographic split for Peggy Lee audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.6
Estimated audience size263,172

Audience persona

The typical Peggy Lee fan in United States is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Bob Dylan.

Top regions in United States

Top regions ranked by reach for Peggy Lee in United States
RegionReachAffinity
California28,1750.97×
Texas16,6270.73×
New York14,7101×
Florida14,5820.82×
Pennsylvania8,8331×
Illinois8,2850.94×
Ohio7,9230.98×
North Carolina6,9510.88×
Georgia6,3720.79×
Michigan6,3300.92×
New Jersey5,9620.89×
Washington5,6251.07×
Massachusetts5,4771.06×
Virginia5,3630.84×
Arizona5,2460.98×
Tennessee5,1750.98×
Indiana4,7320.98×
Minnesota4,6491.23×
Missouri4,2511×
Wisconsin3,9150.99×
Maryland3,8670.85×
Colorado3,4370.83×
Oregon3,3861.12×
South Carolina3,3780.85×
Alabama3,1250.85×
Louisiana3,1080.92×
Kentucky3,0560.93×
North Dakota2,9555.47×
Oklahoma2,6270.9×
Connecticut2,5560.97×
Nevada2,3460.92×
Utah2,0690.88×
Arkansas2,0070.93×
Kansas1,9370.93×
Iowa1,9040.88×
Mississippi1,6410.76×
New Mexico1,4821.12×
Idaho1,3451.02×
Nebraska1,1300.86×
Maine1,0331.1×
New Hampshire1,0010.97×
West Virginia9560.78×
Rhode Island7820.93×
Hawaii7370.65×
Montana6780.93×
Delaware5820.8×
Washington, District of Columbia5630.71×
South Dakota5100.84×
Alaska4260.76×
Vermont3630.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peggy Lee audience
BrandAffinityCategory
Bob Dylan5.01×Music & Radio
Harry Potter1.58×Movies & TV
Bruce Springsteen4.8×Music & Radio
Cyndi Lauper5.9×Music & Radio
Phil Collins4.39×Music & Radio
Fine art1.6×Business & Career
Museum1.65×Arts & Culture
Disneyland1.52×Travel & Leisure
Golden Globe Award1.83×Movies & TV
Charitable organization1.59×Politics & Society
George Michael4.38×Music & Radio
Pet store1.54×Pets & Animals
David Bowie3.72×Music & Radio
Art museum1.6×Arts & Culture
Dance music1.59×Music & Radio
Vintage clothing1.5×Fashion & Accessoires
Emmy Award2.03×Movies & TV
The New York Times1.75×News
Dolly Parton2.3×Music & Radio
Zoo1.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peggy Lee audience
TraitClusterScore
Community OrientationOPEN1.59
TraditionCONSERVATISM1.46
IndividualismJOY1.38
MindfulnessBALANCE1.34
Pet OwnershipJOY1.33
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Peggy Lee
CountryShare
United States83.2%
Germany8.8%
Italy4.8%

See Peggy Lee audiences in other countries

More Jazz audiences in United States

Frequently asked questions

How many fans does Peggy Lee have in United States?

Peggy Lee has an estimated audience of 263,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Peggy Lee fans?

69.7% of Peggy Lee fans are female, 30.3% are male, with an average age of 37.6 years.

Which brands do Peggy Lee fans like most?

Peggy Lee fans show strongest brand affinity for Bob Dylan (5.01×), Harry Potter (1.58×), and Bruce Springsteen (4.8×) over the country average.

Where do Peggy Lee fans live in United States?

Peggy Lee fans in United States are most concentrated in California (reach 28,175), Texas (reach 16,627), and New York (reach 14,710). These three regions account for the largest share of the active audience.

What other brands do Peggy Lee fans also like?

Beyond Peggy Lee itself, the audience over-indexes on Harry Potter (1.58×), Bruce Springsteen (4.8×), Cyndi Lauper (5.9×), and Phil Collins (4.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peggy Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.