Rascasse Audience Intelligence

Pekingese Audience in United States

A data profile of the people who buy, follow and care about Pekingese in United States — modelled from more than twelve digital signal sources. Pekingese has an estimated audience of 680,106 people in United States.

#45among Dog breed in United States#10157among Topic in United States#462in Pets & Animals

The average Pekingese fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog grooming, Veterinary medicine, Remittance, with strongest over-indexing on Dog grooming (5.54× the country average).

Demographically, the Pekingese audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pekingese fan in United States is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog grooming.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pekingese profile in United States.

Audience size
680K
in United States
Gender
76.3%♀
23.7% male
Age
42.4
average years
Country rank
#30441
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pekingese fans

76.3% are female, 23.7% are male, average age 42.4.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Pekingese audience in United States
MetricValue
Female76.3%
Male23.7%
Average age42.4
Estimated audience size680,106
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Pekingese audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3914%
40-4922%
50+31%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Pekingese audience comes from United States.

Worldwide audience distribution share by country for Pekingese
CountryShare
United States42.8%
Japan11.5%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pekingese audience in United States is strongest.

Fig. 05

Top regions by affinity

Pekingese fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.29×
02New Mexico~4K1.27×
03Arkansas~7K1.23×
04Kentucky~10K1.22×
05Idaho~4K1.19×
06Nevada~8K1.16×
07Mississippi~6K1.16×
08Oregon~9K1.15×
09Nebraska~4K1.15×
10West Virginia~4K1.14×
11Texas~70K1.13×
12Washington~20K1.13×
13Arizona~20K1.11×
14Kansas~6K1.10×
15South Dakota~2K1.09×
16California~80K1.08×
17Alabama~10K1.08×
18North Carolina~20K1.07×
19Tennessee~10K1.07×
20Utah~6K1.06×
21Missouri~10K1.04×
22Colorado~10K1.04×
23Louisiana~9K1.01×
24Georgia~20K1.00×
25Maine~2K1.00×
26Florida~50K0.99×
27South Carolina~10K0.99×
28Minnesota~10K0.99×
29Montana~2K0.98×
30Rhode Island~2K0.97×
31New Hampshire~3K0.96×
32Alaska~1K0.96×
33Indiana~10K0.95×
34Hawaii~3K0.92×
35Ohio~20K0.91×
36Virginia~20K0.91×
37Vermont~1K0.91×
38Iowa~5K0.89×
39North Dakota~1K0.89×
40New York~30K0.87×
41Michigan~20K0.86×
42Illinois~20K0.85×
43Connecticut~6K0.85×
44Pennsylvania~20K0.84×
45Massachusetts~10K0.79×
46Wisconsin~8K0.79×
47Delaware~1K0.79×
48New Jersey~10K0.77×
49Maryland~9K0.74×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Pekingese, United States
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pekingese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pekingese audience
#·InterestCategoryAffinity×
01Intervertebral discHealth10.04×
02RemittanceBusiness & Career9.95×
03Dog groomingPets & Animals5.54×
04Animal testingPolitics & Society4.77×
05PetSmartShopping4.50×
06Pet sittingPets & Animals3.47×
07QVCMovies & TV3.13×
08Veterinary medicineBusiness & Career2.95×
09PoodlePets & Animals2.73×
10Yorkshire TerrierPets & Animals2.61×
11French BulldogPets & Animals2.58×
12Labrador RetrieverPets & Animals2.48×
13Dog harnessPets & Animals2.46×
14PetcoShopping2.40×
15Pet storePets & Animals2.34×
16Dog walkingPets & Animals2.27×
17Pet foodPets & Animals2.24×
18Trader Joe'sShopping1.89×
19PinterestInternet & Social Media1.59×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pekingese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pekingese audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.04×
PatriotismCONSERVATISM1.88×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pekingese audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Risk AppetiteTHRILL0.89×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pekingese have in United States?

Pekingese has an estimated audience of 680,106 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pekingese fans?

76.3% of Pekingese fans are female, 23.7% are male, with an average age of 42.4 years.

03

Which brands do Pekingese fans like most?

Pekingese fans show strongest brand affinity for Dog grooming (5.54×), Veterinary medicine (2.95×), and Remittance (9.95×) over the country average.

04

Where do Pekingese fans live in United States?

Pekingese fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pekingese fans also like?

Beyond Pekingese itself, the audience over-indexes on Veterinary medicine (2.95×), Remittance (9.95×), Animal testing (4.77×), and Pet sitting (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Pekingese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pekingese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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