Pekingese Audience in United States

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Pekingese has an estimated audience of 680,106 people in United States. 76.3% are female, 23.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Collectable, Halsey, Oregon, Staycation, Certified diabetes educator.

The average Pekingese fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Collectable, Halsey, Oregon, with strongest over-indexing on Bank account (4.13× the country average). Demographically, the Pekingese audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Pekingese fans

Demographic split for Pekingese audience in United States
MetricValue
Female76.3%
Male23.7%
Average age42.4
Estimated audience size680,106

Audience persona

The typical Pekingese fan in United States is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Pekingese in United States
RegionReachAffinity
California86,2531.15×
Texas69,1511.18×
Florida47,2451.03×
New York34,2910.9×
Georgia22,1601.06×
North Carolina22,1241.08×
Illinois20,1500.89×
Pennsylvania19,5860.86×
Ohio19,4420.93×
Virginia15,9030.96×
Arizona15,7071.13×
Washington15,6951.15×
Michigan15,4830.87×
Tennessee15,0711.1×
New Jersey13,9280.81×
Indiana12,0130.97×
Missouri11,6341.06×
Colorado11,4161.06×
Massachusetts10,9710.82×
Kentucky10,5911.24×
Minnesota10,4631.07×
Alabama10,4411.1×
South Carolina10,4141.02×
Oklahoma9,7651.29×
Oregon9,2731.19×
Louisiana8,8921.01×
Maryland8,7690.75×
Nevada7,8781.2×
Wisconsin7,7000.75×
Arkansas6,9281.24×
Mississippi6,5521.17×
Utah6,4221.05×
Connecticut6,0210.88×
Kansas5,9231.11×
Iowa5,0420.9×
New Mexico4,3421.27×
Idaho3,8291.12×
Nebraska3,7131.09×
West Virginia3,4461.09×
New Hampshire2,5850.96×
Hawaii2,4050.82×
Maine2,2740.93×
Rhode Island2,0840.96×
Montana1,7410.92×
South Dakota1,5450.98×
Washington, District of Columbia1,4580.71×
Delaware1,3580.72×
Alaska1,2470.86×
North Dakota1,1190.8×
Vermont9680.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pekingese audience
BrandAffinityCategory
Bank account4.13×Business & Career
Collectable2.35×Kids & Family
Halsey, Oregon10.04×Travel & Leisure
Staycation3.7×Home & Garden
Certified diabetes educator11.61×Business & Career
Goop4.58×Internet & Social Media
Hibachi5.81×Food & Beverages
Governor of Michigan4.94×Politics & Society
Google Home4.29×Technology & Electronics
JDSU1.97×Business & Career
headspace5.89×Health
Fat Albert (film)5.31×Movies & TV
3D printing1.56×Technology & Electronics
Fairy godmother4.56×Literature
Home staging3.01×Home & Garden
Wok3.69×Food & Beverages
Throne of Glass4.09×Literature
Fox & Friends2.76×Movies & TV
Vocal harmony2.41×Music & Radio
Mothercare1.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pekingese audience
TraitClusterScore
Pet OwnershipJOY1.99
SustainabilityBALANCE1.58
DIY MentalityTHRILL1.53
Design AffinityPREMIUM1.45
Early Adopter MentalityPOWER1.36
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Pekingese
CountryShare
United States43.1%
Japan11.6%
Germany3.0%

See Pekingese audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Pekingese have in United States?

Pekingese has an estimated audience of 680,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Pekingese fans?

76.3% of Pekingese fans are female, 23.7% are male, with an average age of 42.4 years.

Which brands do Pekingese fans like most?

Pekingese fans show strongest brand affinity for Bank account (4.13×), Collectable (2.35×), and Halsey, Oregon (10.04×) over the country average.

Where do Pekingese fans live in United States?

Pekingese fans in United States are most concentrated in California (reach 86,253), Texas (reach 69,151), and Florida (reach 47,245). These three regions account for the largest share of the active audience.

What other brands do Pekingese fans also like?

Beyond Pekingese itself, the audience over-indexes on Collectable (2.35×), Halsey, Oregon (10.04×), Staycation (3.7×), and Certified diabetes educator (11.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pekingese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.