Pessimism Audience in United States
Pessimism has an estimated audience of 340,867 people in United States. 76.8% are female, 23.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Natural rubber, 3D printing, Panama.
The average Pessimism fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Natural rubber, with strongest over-indexing on Whataburger (2.92× the country average). Demographically, the Pessimism audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Pessimism fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 37.1 |
| Estimated audience size | 340,867 |
Audience persona
The typical Pessimism fan in United States is more female, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,247 | 1.29× |
| Texas | 37,917 | 1.29× |
| Florida | 26,464 | 1.15× |
| New York | 19,856 | 1.04× |
| Georgia | 14,286 | 1.36× |
| Illinois | 12,327 | 1.09× |
| North Carolina | 11,522 | 1.12× |
| Pennsylvania | 11,457 | 1× |
| Ohio | 10,405 | 0.99× |
| Michigan | 9,474 | 1.06× |
| Virginia | 8,988 | 1.08× |
| Arizona | 8,468 | 1.22× |
| New Jersey | 8,180 | 0.94× |
| Washington | 7,318 | 1.07× |
| Tennessee | 7,193 | 1.05× |
| Maryland | 6,774 | 1.16× |
| Indiana | 6,343 | 1.02× |
| Alabama | 5,683 | 1.19× |
| Massachusetts | 5,642 | 0.84× |
| Missouri | 5,596 | 1.02× |
| Louisiana | 5,417 | 1.23× |
| South Carolina | 5,375 | 1.05× |
| Colorado | 4,658 | 0.87× |
| Minnesota | 4,633 | 0.95× |
| Oklahoma | 4,537 | 1.2× |
| Wisconsin | 4,329 | 0.84× |
| Kentucky | 4,052 | 0.95× |
| Nevada | 3,960 | 1.2× |
| Oregon | 3,657 | 0.94× |
| Mississippi | 3,404 | 1.21× |
| Connecticut | 3,151 | 0.92× |
| Arkansas | 3,116 | 1.11× |
| Kansas | 2,674 | 1× |
| Utah | 2,570 | 0.84× |
| Iowa | 2,473 | 0.88× |
| New Mexico | 1,775 | 1.04× |
| Hawaii | 1,732 | 1.18× |
| Nebraska | 1,529 | 0.89× |
| Idaho | 1,497 | 0.88× |
| West Virginia | 1,442 | 0.91× |
| Washington, District of Columbia | 972 | 0.95× |
| New Hampshire | 965 | 0.72× |
| Rhode Island | 889 | 0.82× |
| Maine | 887 | 0.73× |
| Delaware | 834 | 0.89× |
| Alaska | 749 | 1.03× |
| Montana | 711 | 0.75× |
| South Dakota | 695 | 0.88× |
| North Dakota | 605 | 0.86× |
| Vermont | 362 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 2.92× | Food & Beverages |
| Pillow | 1.95× | Home & Garden |
| Natural rubber | 1.77× | Cars & Mobility |
| 3D printing | 1.98× | Technology & Electronics |
| Panama | 1.69× | Travel & Leisure |
| Mortgage insurance | 1.99× | Business & Career |
| Enfamil | 2.77× | Kids & Family |
| JTV (Indonesia) | 1.95× | |
| Cachorros | 4.03× | Pets & Animals |
| English literature | 2.14× | Literature |
| Cachorros | 3.86× | Pets & Animals |
| Business English | 1.67× | Business & Career |
| Parma | 3.6× | Travel & Leisure |
| Paul Dano | 1.54× | Movies & TV |
| Picnic | 1.95× | Kids & Family |
| Kingdom of Judah | 2.01× | Politics & Society |
| Temple Grandin | 2.02× | Literature |
| Boracay | 2.44× | Travel & Leisure |
| life is good | 1.53× | Music & Radio |
| Temple Grandin | 1.77× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.59 |
| Career Orientation | POWER | 2.11 |
| Family Orientation | CONSERVATISM | 1.99 |
| Community Orientation | OPEN | 1.97 |
| Individualism | JOY | 1.92 |
| Tradition | CONSERVATISM | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Japan | 15.5% |
| Philippines | 6.8% |
See Pessimism audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Pessimism have in United States?
Pessimism has an estimated audience of 340,867 people in United States, concentrated in California and Texas.
What is the gender split and age of Pessimism fans?
76.8% of Pessimism fans are female, 23.2% are male, with an average age of 37.1 years.
Which brands do Pessimism fans like most?
Pessimism fans show strongest brand affinity for Whataburger (2.92×), Pillow (1.95×), and Natural rubber (1.77×) over the country average.
Where do Pessimism fans live in United States?
Pessimism fans in United States are most concentrated in California (reach 48,247), Texas (reach 37,917), and Florida (reach 26,464). These three regions account for the largest share of the active audience.
What other brands do Pessimism fans also like?
Beyond Pessimism itself, the audience over-indexes on Pillow (1.95×), Natural rubber (1.77×), 3D printing (1.98×), and Panama (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pessimism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.