Phillip Phillips Audience in United States

Phillip Phillips has an estimated audience of 267,497 people in United States. 65.6% are female, 34.4% are male, average age 40.8. Top regions: California, Florida, Texas. Top brand affinities: Google Flights, Brittany Snow, Kia Sportage, Anna Faris, OneRepublic.

The average Phillip Phillips fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Flights, Brittany Snow, Kia Sportage, with strongest over-indexing on Google Flights (18.52× the country average). Demographically, the Phillip Phillips audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Phillip Phillips fans

Demographic split for Phillip Phillips audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.8
Estimated audience size267,497

Audience persona

The typical Phillip Phillips fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Phillip Phillips in United States
RegionReachAffinity
California18,3380.62×
Florida15,6290.86×
Texas14,5090.63×
New York11,4580.77×
Illinois9,8171.1×
Georgia9,5791.16×
Indiana8,9671.83×
North Carolina8,2211.02×
Pennsylvania8,1360.9×
Ohio8,0380.98×
Tennessee7,9231.48×
South Carolina7,6631.9×
Michigan7,4711.07×
Virginia6,7061.03×
New Jersey5,5040.81×
Massachusetts5,4791.04×
Kentucky4,7741.42×
Washington4,7650.89×
Minnesota4,7551.24×
Colorado4,6671.11×
Wisconsin4,4491.11×
Maryland4,4450.97×
Arizona4,2130.77×
Alabama4,1041.1×
Missouri4,0640.94×
Utah3,8711.62×
Oregon2,9570.96×
Louisiana2,5970.75×
Oklahoma2,5790.87×
Connecticut2,2950.86×
Iowa2,1660.98×
Idaho2,1191.58×
Nevada1,8590.72×
Arkansas1,8000.82×
Kansas1,7340.82×
Mississippi1,6260.74×
New Hampshire1,5711.49×
Maine1,5001.57×
Nebraska1,0120.75×
West Virginia8850.71×
Delaware8381.14×
Rhode Island7510.88×
New Mexico7490.56×
Hawaii7460.65×
Washington, District of Columbia7300.91×
Montana6510.88×
South Dakota5430.88×
North Dakota4630.84×
Alaska3980.7×
Vermont3810.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phillip Phillips audience
BrandAffinityCategory
Google Flights18.52×Travel & Leisure
Brittany Snow28.96×Movies & TV
Kia Sportage29.32×Cars & Mobility
Anna Faris20×Movies & TV
OneRepublic62.7×Music & Radio
Henkel37.65×Home & Garden
Bridgit Mendler21.7×Movies & TV
Honda HR-V19.55×Cars & Mobility
Alison Brie9.57×Movies & TV
Vincent D'Onofrio14.64×Movies & TV
James Blunt29.78×Music & Radio
Mumford & Sons15.34×Music & Radio
Richard Marx22.3×Music & Radio
Hilary Duff7.68×Movies & TV
Chennai12.69×Travel & Leisure
Houston Astros5.48×Sports
Pre-school playgroup21.34×Kids & Family
Lukas Graham37.29×Music & Radio
Meghan Trainor8.24×Music & Radio
Goo Goo Dolls13.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phillip Phillips audience
TraitClusterScore
Community OrientationOPEN1.24
Price SensitivityPREMIUM1.2
ExtroversionTHRILL1.17
CreativityOPEN1.15
DIY MentalityTHRILL1.12
MindfulnessBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Phillip Phillips
CountryShare
United States75.8%
Canada5.9%
United Kingdom3.6%

See Phillip Phillips audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Phillip Phillips have in United States?

Phillip Phillips has an estimated audience of 267,497 people in United States, concentrated in California and Florida.

What is the gender split and age of Phillip Phillips fans?

65.6% of Phillip Phillips fans are female, 34.4% are male, with an average age of 40.8 years.

Which brands do Phillip Phillips fans like most?

Phillip Phillips fans show strongest brand affinity for Google Flights (18.52×), Brittany Snow (28.96×), and Kia Sportage (29.32×) over the country average.

Where do Phillip Phillips fans live in United States?

Phillip Phillips fans in United States are most concentrated in California (reach 18,338), Florida (reach 15,629), and Texas (reach 14,509). These three regions account for the largest share of the active audience.

What other brands do Phillip Phillips fans also like?

Beyond Phillip Phillips itself, the audience over-indexes on Brittany Snow (28.96×), Kia Sportage (29.32×), Anna Faris (20×), and OneRepublic (62.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillip Phillips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.