A data profile of the people who buy, follow and care about Phillip Phillips in United States — modelled from more than twelve digital signal sources. Phillip Phillips has an estimated audience of 455,620 people in United States.
The average Phillip Phillips fan in United States is 40.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Brittany Snow, Google Flights, Anna Faris, with strongest over-indexing on Brittany Snow (31.22× the country average).
Demographically, the Phillip Phillips audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Phillip Phillips fan in United States is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Brittany Snow.
The key figures that characterise the Phillip Phillips profile in United States.
65.6% are female, 34.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 40.8 |
| Estimated audience size | 455,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Phillip Phillips audience comes from United States.
| Country | Share |
|---|---|
| United States | 83.6% |
| Canada | 3.9% |
| United Kingdom | 2.7% |
Where the Phillip Phillips audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~6K | 1.46× | |
| 02 | Indiana | ~7K | 1.45× | |
| 03 | Tennessee | ~7K | 1.33× | |
| 04 | Kentucky | ~4K | 1.33× | |
| 05 | Utah | ~3K | 1.31× | |
| 06 | Wisconsin | ~5K | 1.30× | |
| 07 | Idaho | ~2K | 1.30× | |
| 08 | Ohio | ~10K | 1.29× | |
| 09 | Maine | ~1K | 1.28× | |
| 10 | New Hampshire | ~1K | 1.26× | |
| 11 | Alabama | ~4K | 1.16× | |
| 12 | Georgia | ~9K | 1.15× | |
| 13 | Missouri | ~5K | 1.13× | |
| 14 | Michigan | ~8K | 1.12× | |
| 15 | Minnesota | ~4K | 1.10× | |
| 16 | West Virginia | ~1K | 1.07× | |
| 17 | Delaware | <1K | 1.07× | |
| 18 | Iowa | ~2K | 1.05× | |
| 19 | Kansas | ~2K | 1.03× | |
| 20 | Pennsylvania | ~9K | 1.02× | |
| 21 | South Dakota | <1K | 1.02× | |
| 22 | Arkansas | ~2K | 1.00× | |
| 23 | Massachusetts | ~5K | 0.99× | |
| 24 | North Dakota | <1K | 0.99× | |
| 25 | Oklahoma | ~3K | 0.98× | |
| 26 | Montana | <1K | 0.98× | |
| 27 | Vermont | <1K | 0.98× | |
| 28 | Illinois | ~9K | 0.97× | |
| 29 | North Carolina | ~8K | 0.97× | |
| 30 | Oregon | ~3K | 0.96× | |
| 31 | Colorado | ~4K | 0.95× | |
| 32 | Rhode Island | <1K | 0.95× | |
| 33 | Connecticut | ~3K | 0.94× | |
| 34 | Nebraska | ~1K | 0.93× | |
| 35 | Virginia | ~6K | 0.92× | |
| 36 | Mississippi | ~2K | 0.92× | |
| 37 | Hawaii | ~1K | 0.88× | |
| 38 | Alaska | <1K | 0.88× | |
| 39 | Maryland | ~4K | 0.87× | |
| 40 | Washington | ~5K | 0.86× | |
| 41 | Louisiana | ~3K | 0.86× | |
| 42 | Arizona | ~5K | 0.85× | |
| 43 | Florida | ~20K | 0.83× | |
| 44 | New Jersey | ~6K | 0.83× | |
| 45 | Washington, District of Columbia | <1K | 0.82× | |
| 46 | Nevada | ~2K | 0.79× | |
| 47 | New York | ~10K | 0.77× | |
| 48 | New Mexico | <1K | 0.72× | |
| 49 | Texas | ~20K | 0.68× | |
| 50 | California | ~20K | 0.66× |
The strongest cross-interests of the Phillip Phillips audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OneRepublic | Music & Radio | 59.19× | ||
| 02 | Lukas Graham | Music & Radio | 36.10× | ||
| 03 | Brittany Snow | Movies & TV | 31.22× | ||
| 04 | James Blunt | Music & Radio | 28.28× | ||
| 05 | Richard Marx | Music & Radio | 24.73× | ||
| 06 | Anna Faris | Movies & TV | 20.00× | ||
| 07 | Google Flights | Travel & Leisure | 17.87× | ||
| 08 | Goo Goo Dolls | Music & Radio | 15.61× | ||
| 09 | Bridgit Mendler | Movies & TV | 14.69× | ||
| 10 | Vincent D'Onofrio | Movies & TV | 14.15× | ||
| 11 | Mumford & Sons | Music & Radio | 13.50× | ||
| 12 | Hilary Duff | Movies & TV | 8.58× | ||
| 13 | QVC | Movies & TV | 6.36× | ||
| 14 | Weather forecasting | Home & Garden | 5.36× | ||
| 15 | FedEx | Business & Career | 3.51× | ||
| 16 | Discount stores | Shopping | 3.21× | ||
| 17 | Internet & Social Media | 2.85× | |||
| 18 | Mortgage loans | Business & Career | 2.74× | ||
| 19 | Shopping malls | Shopping | 2.64× | ||
| 20 | Furniture | Home & Garden | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Price Sensitivity | PREMIUM | 1.65× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Risk Appetite | THRILL | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Phillip Phillips has an estimated audience of 455,620 people in United States, concentrated in California and Texas.
65.6% of Phillip Phillips fans are female, 34.4% are male, with an average age of 40.8 years.
Phillip Phillips fans show strongest brand affinity for Brittany Snow (31.22×), Google Flights (17.87×), and Anna Faris (20×) over the country average.
Phillip Phillips fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Phillip Phillips itself, the audience over-indexes on Google Flights (17.87×), Anna Faris (20×), OneRepublic (59.19×), and QVC (6.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Phillip Phillips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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