Pinoy hip hop Audience in United States
Pinoy hip hop has an estimated audience of 378,485 people in United States. 61.5% are female, 38.5% are male, average age 37.9. Top regions: Alabama, California, Louisiana. Top brand affinities: Cam Ward, Hidden Objects Games, UK garage, Product design, Pro-Ject.
The average Pinoy hip hop fan in United States is 37.9 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Louisiana. Top brand affinities include Cam Ward, Hidden Objects Games, UK garage, with strongest over-indexing on Cam Ward (47.39× the country average). Demographically, the Pinoy hip hop audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pinoy hip hop fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 37.9 |
| Estimated audience size | 378,485 |
Audience persona
The typical Pinoy hip hop fan in United States is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Cam Ward.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 24,070 | 4.55× |
| California | 13,114 | 0.32× |
| Louisiana | 5,324 | 1.09× |
| Alaska | 4,933 | 6.09× |
| Tennessee | 4,721 | 0.62× |
| Missouri | 4,423 | 0.72× |
| Florida | 4,389 | 0.17× |
| Texas | 4,364 | 0.13× |
| Hawaii | 4,361 | 2.68× |
| North Carolina | 4,247 | 0.37× |
| Ohio | 4,229 | 0.36× |
| Georgia | 4,212 | 0.36× |
| Michigan | 4,210 | 0.43× |
| Wisconsin | 4,188 | 0.74× |
| Arizona | 4,033 | 0.52× |
| New York | 4,024 | 0.19× |
| Pennsylvania | 4,015 | 0.32× |
| Nevada | 3,955 | 1.08× |
| Oregon | 3,904 | 0.9× |
| Utah | 3,881 | 1.14× |
| Virginia | 3,856 | 0.42× |
| Maryland | 3,836 | 0.59× |
| New Jersey | 3,827 | 0.4× |
| Illinois | 3,766 | 0.3× |
| Minnesota | 3,742 | 0.69× |
| Massachusetts | 3,703 | 0.5× |
| Washington | 3,615 | 0.48× |
| Colorado | 3,605 | 0.6× |
| Washington, District of Columbia | 2,543 | 2.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 47.39× | Sports |
| Hidden Objects Games | 73.38× | Games |
| UK garage | 10.81× | Music & Radio |
| Product design | 3.62× | Business & Career |
| Pro-Ject | 6.39× | Music & Radio |
| Morphine (band) | 10.89× | Music & Radio |
| Pantsuit | 11.12× | Fashion & Accessoires |
| Elsword | 17.4× | Games |
| Whataburger | 1.75× | Food & Beverages |
| Bank account | 2.41× | Business & Career |
| Kenyatta University | 20× | Business & Career |
| Isometric exercise | 8.15× | Sports |
| Nationality | 1.92× | Politics & Society |
| Stamp collecting | 4.23× | Home & Garden |
| Home equity | 1.6× | Home & Garden |
| Kendra Scott | 2.1× | Fashion & Accessoires |
| Wikia | 2.15× | Internet & Social Media |
| Iowa Lottery | 6.3× | Games |
| No Escape (1994 film) | 6.66× | Movies & TV |
| Laneige | 2.96× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.5 |
| Sustainability | BALANCE | 1.4 |
| Tradition | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Social Media Usage | JOY | 1.32 |
| Early Adopter Mentality | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 33.3% |
| United States | 13.8% |
| United Arab Emirates | 7.9% |
See Pinoy hip hop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Pinoy hip hop have in United States?
Pinoy hip hop has an estimated audience of 378,485 people in United States, concentrated in Alabama and California.
What is the gender split and age of Pinoy hip hop fans?
61.5% of Pinoy hip hop fans are female, 38.5% are male, with an average age of 37.9 years.
Which brands do Pinoy hip hop fans like most?
Pinoy hip hop fans show strongest brand affinity for Cam Ward (47.39×), Hidden Objects Games (73.38×), and UK garage (10.81×) over the country average.
Where do Pinoy hip hop fans live in United States?
Pinoy hip hop fans in United States are most concentrated in Alabama (reach 24,070), California (reach 13,114), and Louisiana (reach 5,324). These three regions account for the largest share of the active audience.
What other brands do Pinoy hip hop fans also like?
Beyond Pinoy hip hop itself, the audience over-indexes on Hidden Objects Games (73.38×), UK garage (10.81×), Product design (3.62×), and Pro-Ject (6.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pinoy hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.