Playboy (lifestyle) Audience in United States

Playboy (lifestyle) logo

Playboy (lifestyle) has an estimated audience of 2,044,419 people in United States. 36.6% are female, 63.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Dog breed, Goop, Governor of Michigan, Product design.

The average Playboy (lifestyle) fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Dog breed, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Playboy (lifestyle) audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Playboy (lifestyle) fans

Demographic split for Playboy (lifestyle) audience in United States
MetricValue
Female36.6%
Male63.4%
Average age39.9
Estimated audience size2,044,419

Audience persona

The typical Playboy (lifestyle) fan in United States is more male, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Playboy (lifestyle) in United States
RegionReachAffinity
California266,8121.19×
Texas206,4321.17×
Florida128,2300.93×
New York110,4660.97×
Illinois73,6781.08×
Georgia63,1311×
North Carolina62,7331.02×
Pennsylvania60,8910.88×
Ohio60,2290.96×
Arizona55,2091.32×
Michigan53,8881.01×
Washington46,0841.12×
New Jersey45,5110.88×
Virginia45,2330.91×
Tennessee43,0481.05×
Massachusetts42,8271.06×
Indiana39,2501.05×
Colorado35,9531.12×
Alabama34,9641.22×
Missouri33,7581.02×
Maryland29,4860.84×
Minnesota29,0600.99×
Wisconsin27,9610.91×
Kentucky26,6941.04×
South Carolina26,5540.86×
Oregon25,9581.11×
Oklahoma25,9401.14×
Utah24,0711.31×
Iowa22,9241.36×
Nevada20,4691.04×
Louisiana19,7590.75×
Arkansas17,7831.06×
Connecticut17,0690.83×
Kansas16,7971.04×
Mississippi16,3350.97×
Idaho12,6351.23×
New Mexico11,1741.09×
Nebraska10,8571.06×
West Virginia8,2090.86×
Hawaii7,6310.87×
Montana6,0261.06×
Maine5,8940.8×
New Hampshire5,7530.71×
Rhode Island5,1130.79×
Washington, District of Columbia4,6550.76×
South Dakota4,5530.96×
Alaska4,4801.02×
North Dakota4,3711.04×
Delaware3,9450.7×
Wyoming3,2431.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playboy (lifestyle) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Dog breed2.1×Pets & Animals
Goop9.04×Internet & Social Media
Governor of Michigan11.97×Politics & Society
Product design2.71×Business & Career
La Jolla12.4×Travel & Leisure
headspace12.29×Health
Cherish (group)13.76×Music & Radio
Minnesota2.1×Travel & Leisure
National Paralympic Committee25.24×Sports
Grace Slick9.45×Music & Radio
Throne of Glass7.79×Literature
Wok6.51×Food & Beverages
Google Home6.24×Technology & Electronics
Fairy godmother6.91×Literature
Grinch3.61×Movies & TV
Hardik Pandya13.38×Sports
UK garage4.62×Music & Radio
Who Wants to Be a Millionaire?7.79×Movies & TV
Hibachi6.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playboy (lifestyle) audience
TraitClusterScore
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.18
Early Adopter MentalityPOWER1.12
Luxury OrientationPREMIUM1.1
Social Media UsageJOY1.09
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Playboy (lifestyle)
CountryShare
United States21.4%
Pakistan9.8%
Ukraine6.4%

See Playboy (lifestyle) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Playboy (lifestyle) have in United States?

Playboy (lifestyle) has an estimated audience of 2,044,419 people in United States, concentrated in California and Texas.

What is the gender split and age of Playboy (lifestyle) fans?

36.6% of Playboy (lifestyle) fans are female, 63.4% are male, with an average age of 39.9 years.

Which brands do Playboy (lifestyle) fans like most?

Playboy (lifestyle) fans show strongest brand affinity for Keene, New Hampshire (675×), Dog breed (2.1×), and Goop (9.04×) over the country average.

Where do Playboy (lifestyle) fans live in United States?

Playboy (lifestyle) fans in United States are most concentrated in California (reach 266,812), Texas (reach 206,432), and Florida (reach 128,230). These three regions account for the largest share of the active audience.

What other brands do Playboy (lifestyle) fans also like?

Beyond Playboy (lifestyle) itself, the audience over-indexes on Dog breed (2.1×), Goop (9.04×), Governor of Michigan (11.97×), and Product design (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playboy (lifestyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.