Pluralsight Audience in United States
Pluralsight has an estimated audience of 383,626 people in United States. 19.8% are female, 80.2% are male, average age 39.9. Top regions: Texas, California, New York. Top brand affinities: Atkins diet, Mangaka, Natural rubber, Home construction, Fox 13 News.
The average Pluralsight fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Atkins diet, Mangaka, Natural rubber, with strongest over-indexing on Atkins diet (8.15× the country average). Demographically, the Pluralsight audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Pluralsight fans
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 39.9 |
| Estimated audience size | 383,626 |
Audience persona
The typical Pluralsight fan in United States is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Atkins diet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 41,226 | 1.25× |
| California | 39,697 | 0.94× |
| New York | 24,888 | 1.16× |
| Florida | 20,264 | 0.78× |
| Utah | 17,550 | 5.11× |
| Illinois | 17,389 | 1.36× |
| Virginia | 15,976 | 1.71× |
| Georgia | 15,608 | 1.32× |
| North Carolina | 13,976 | 1.21× |
| New Jersey | 12,142 | 1.24× |
| Washington | 11,684 | 1.52× |
| Massachusetts | 10,566 | 1.4× |
| Pennsylvania | 10,268 | 0.79× |
| Ohio | 10,214 | 0.86× |
| Colorado | 8,706 | 1.44× |
| Tennessee | 7,713 | 1× |
| Maryland | 7,630 | 1.16× |
| Missouri | 7,226 | 1.17× |
| Michigan | 7,028 | 0.7× |
| Arizona | 7,019 | 0.9× |
| Minnesota | 5,980 | 1.09× |
| Indiana | 4,861 | 0.69× |
| Wisconsin | 4,760 | 0.82× |
| Connecticut | 4,729 | 1.23× |
| Oregon | 4,215 | 0.96× |
| Iowa | 3,967 | 1.26× |
| Alabama | 3,919 | 0.73× |
| Kentucky | 3,873 | 0.81× |
| South Carolina | 3,635 | 0.63× |
| Oklahoma | 3,227 | 0.76× |
| Kansas | 2,697 | 0.89× |
| Nevada | 2,369 | 0.64× |
| Louisiana | 2,269 | 0.46× |
| Idaho | 1,913 | 0.99× |
| Arkansas | 1,877 | 0.59× |
| Nebraska | 1,856 | 0.96× |
| New Hampshire | 1,736 | 1.15× |
| Washington, District of Columbia | 1,665 | 1.44× |
| Mississippi | 1,191 | 0.38× |
| New Mexico | 1,057 | 0.55× |
| Rhode Island | 959 | 0.79× |
| Delaware | 834 | 0.79× |
| Maine | 810 | 0.59× |
| Alaska | 783 | 0.95× |
| West Virginia | 767 | 0.43× |
| Hawaii | 718 | 0.44× |
| Montana | 616 | 0.58× |
| South Dakota | 563 | 0.63× |
| North Dakota | 499 | 0.63× |
| Vermont | 430 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atkins diet | 8.15× | Health |
| Mangaka | 5.51× | Literature |
| Natural rubber | 2.6× | Cars & Mobility |
| Home construction | 1.7× | Home & Garden |
| Fox 13 News | 7.31× | Movies & TV |
| Wikia | 3.72× | Internet & Social Media |
| Business English | 6.13× | Business & Career |
| Israel | 2.21× | Travel & Leisure |
| Springfield, Illinois | 9.87× | Travel & Leisure |
| Cadillac Ranch | 10.39× | Cars & Mobility |
| Elsword | 14× | Games |
| Lulu 黃路梓茵 | 2.22× | Movies & TV |
| Hypertext | 4.6× | Technology & Electronics |
| Morphine (band) | 6.14× | Music & Radio |
| 3D printing | 1.82× | Technology & Electronics |
| Vocal harmony | 3.24× | Music & Radio |
| Historic site | 2.83× | Arts & Culture |
| Jesse Plemons | 2.17× | Movies & TV |
| Hoosier Lottery | 4.69× | Games |
| Home staging | 3.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.63 |
| Career Orientation | POWER | 1.96 |
| Risk Appetite | THRILL | 1.91 |
| Luxury Orientation | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.86 |
| Individualism | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 9.9% |
| India | 9.5% |
See Pluralsight audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Pluralsight have in United States?
Pluralsight has an estimated audience of 383,626 people in United States, concentrated in Texas and California.
What is the gender split and age of Pluralsight fans?
19.8% of Pluralsight fans are female, 80.2% are male, with an average age of 39.9 years.
Which brands do Pluralsight fans like most?
Pluralsight fans show strongest brand affinity for Atkins diet (8.15×), Mangaka (5.51×), and Natural rubber (2.6×) over the country average.
Where do Pluralsight fans live in United States?
Pluralsight fans in United States are most concentrated in Texas (reach 41,226), California (reach 39,697), and New York (reach 24,888). These three regions account for the largest share of the active audience.
What other brands do Pluralsight fans also like?
Beyond Pluralsight itself, the audience over-indexes on Mangaka (5.51×), Natural rubber (2.6×), Home construction (1.7×), and Fox 13 News (7.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pluralsight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.