Poaching (cooking) Audience in United States

Poaching (cooking) logo

Poaching (cooking) has an estimated audience of 437,165 people in United States. 52.2% are female, 47.8% are male, average age 41.7. Top regions: California, Texas, Oregon. Top brand affinities: headspace, Goop, Governor of Michigan, Wok, Cherish (group).

The average Poaching (cooking) fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include headspace, Goop, Governor of Michigan, with strongest over-indexing on headspace (16.3× the country average). Demographically, the Poaching (cooking) audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Poaching (cooking) fans

Demographic split for Poaching (cooking) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.7
Estimated audience size437,165

Audience persona

The typical Poaching (cooking) fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Poaching (cooking) in United States
RegionReachAffinity
California75,8101.58×
Texas58,6531.56×
Oregon36,1677.22×
Florida29,9031.01×
Washington28,3893.24×
New York22,2030.91×
Michigan14,4291.26×
Illinois11,8860.82×
Pennsylvania11,6440.79×
Georgia10,8380.8×
North Carolina10,0910.77×
Ohio9,8930.73×
Virginia9,8070.92×
New Jersey9,3640.84×
Colorado9,0751.32×
Massachusetts8,0300.93×
Tennessee7,0120.8×
Arizona6,4460.72×
Indiana6,4270.8×
Maryland6,2960.84×
Missouri5,5010.78×
South Carolina5,1950.79×
Wisconsin5,1470.78×
Louisiana4,7540.84×
Minnesota4,6610.74×
Kentucky3,9160.71×
Alabama3,8920.64×
Arkansas3,6831.02×
Oklahoma3,4570.71×
Connecticut3,3710.77×
Nevada3,2520.77×
Utah2,7450.7×
Iowa2,7440.76×
Mississippi2,6570.74×
Kansas2,6530.77×
Hawaii1,7080.91×
Idaho1,6950.77×
Nebraska1,5700.72×
West Virginia1,3670.67×
New Mexico1,3550.62×
Washington, District of Columbia1,2980.99×
New Hampshire1,2250.71×
Rhode Island1,0730.77×
Maine1,0220.65×
North Dakota8750.97×
Montana8140.67×
Delaware7980.66×
South Dakota6780.67×
Alaska5770.62×
Vermont4960.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poaching (cooking) audience
BrandAffinityCategory
headspace16.3×Health
Goop8.79×Internet & Social Media
Governor of Michigan11.8×Politics & Society
Wok9.28×Food & Beverages
Cherish (group)13.52×Music & Radio
Ira Glass21.02×Music & Radio
Cryptic crossword17.07×Technology & Electronics
Goma17.92×Travel & Leisure
Fairy godmother7.48×Literature
Layne Staley6.12×Music & Radio
Historic site3.83×Arts & Culture
TV Fanatic9.1×Movies & TV
Nationality1.77×Politics & Society
El Paso County, Colorado10.07×Travel & Leisure
Jingoism1.67×Politics & Society
Regional styles of Mexican music2.17×Music & Radio
Stamp collecting3.15×Home & Garden
Kikar HaShabbat10.71×News
Jesse Plemons2.15×Movies & TV
St. Ives8.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poaching (cooking) audience
TraitClusterScore
IndulgenceJOY1.99
LGBTQ+ IdentityOPEN1.91
Luxury OrientationPREMIUM1.88
Risk AppetiteTHRILL1.86
Design AffinityPREMIUM1.65
Family OrientationCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Poaching (cooking)
CountryShare
United States29.0%
Thailand17.4%
Italy8.3%

See Poaching (cooking) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Poaching (cooking) have in United States?

Poaching (cooking) has an estimated audience of 437,165 people in United States, concentrated in California and Texas.

What is the gender split and age of Poaching (cooking) fans?

52.2% of Poaching (cooking) fans are female, 47.8% are male, with an average age of 41.7 years.

Which brands do Poaching (cooking) fans like most?

Poaching (cooking) fans show strongest brand affinity for headspace (16.3×), Goop (8.79×), and Governor of Michigan (11.8×) over the country average.

Where do Poaching (cooking) fans live in United States?

Poaching (cooking) fans in United States are most concentrated in California (reach 75,810), Texas (reach 58,653), and Oregon (reach 36,167). These three regions account for the largest share of the active audience.

What other brands do Poaching (cooking) fans also like?

Beyond Poaching (cooking) itself, the audience over-indexes on Goop (8.79×), Governor of Michigan (11.8×), Wok (9.28×), and Cherish (group) (13.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poaching (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.