Postcard Audience in United States

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Postcard has an estimated audience of 3,319,608 people in United States. 70.1% are female, 29.9% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, 3D printing.

The average Postcard fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Postcard audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Postcard fans

Demographic split for Postcard audience in United States
MetricValue
Female70.1%
Male29.9%
Average age39.7
Estimated audience size3,319,608

Audience persona

The typical Postcard fan in United States is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Postcard in United States
RegionReachAffinity
California477,2261.31×
New York406,8622.19×
Texas280,5850.98×
Florida250,2801.11×
Georgia108,4561.06×
Pennsylvania106,3090.95×
Illinois106,2850.96×
North Carolina92,6630.93×
Virginia90,8651.12×
Washington82,0381.23×
New Jersey80,1690.95×
Ohio78,6290.77×
Michigan76,8040.88×
Massachusetts75,3131.15×
Arizona60,7810.9×
Tennessee56,8650.85×
Indiana54,2120.89×
Maryland53,5200.94×
Colorado52,5471×
Missouri47,5480.89×
Minnesota45,0690.95×
Oregon43,3341.14×
Wisconsin42,8880.86×
South Carolina40,4350.81×
Hawaii40,2802.82×
Alabama38,0630.82×
Louisiana34,6180.81×
Kentucky34,2590.82×
Nevada33,0791.03×
Utah32,8571.11×
Connecticut32,6720.98×
Oklahoma29,2860.79×
Kansas24,7740.95×
Iowa22,9520.84×
Arkansas19,0360.7×
Mississippi18,7270.68×
Washington, District of Columbia14,8341.49×
Idaho14,6750.88×
Nebraska14,3880.86×
New Mexico14,1400.85×
Maine12,6361.06×
New Hampshire11,2570.86×
Rhode Island11,1561.06×
West Virginia10,6420.69×
Montana8,8200.96×
Alaska7,8221.1×
South Dakota6,2980.82×
North Dakota6,0120.88×
Delaware5,9940.65×
Vermont5,2330.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Postcard audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.53×Technology & Electronics
Dog breed1.57×Pets & Animals
3D printing3.15×Technology & Electronics
Whataburger2.1×Food & Beverages
The Historian16.48×Literature
Lulu 黃路梓茵2.31×Movies & TV
Goop4.57×Internet & Social Media
Home equity1.57×Home & Garden
Eurail16.57×Cars & Mobility
Pillow1.51×Home & Garden
Jesse Plemons2.25×Movies & TV
Nebraska Cornhuskers football2.27×Sports
Grinch2.47×Movies & TV
Parral, Chihuahua8.99×Travel & Leisure
Vocal harmony2.71×Music & Radio
Wok3.71×Food & Beverages
Saving1.61×Business & Career
JDSU1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Postcard audience
TraitClusterScore
IndividualismJOY1.63
ExtroversionTHRILL1.53
Urban LifestyleOPEN1.41
SpiritualityBALANCE1.37
Community OrientationOPEN1.36
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Postcard
CountryShare
United States37.0%
United Kingdom9.6%
Japan6.4%

See Postcard audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Postcard have in United States?

Postcard has an estimated audience of 3,319,608 people in United States, concentrated in California and New York.

What is the gender split and age of Postcard fans?

70.1% of Postcard fans are female, 29.9% are male, with an average age of 39.7 years.

Which brands do Postcard fans like most?

Postcard fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.53×) over the country average.

Where do Postcard fans live in United States?

Postcard fans in United States are most concentrated in California (reach 477,226), New York (reach 406,862), and Texas (reach 280,585). These three regions account for the largest share of the active audience.

What other brands do Postcard fans also like?

Beyond Postcard itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.53×), Dog breed (1.57×), and 3D printing (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Postcard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.