Postharvest Audience in United States

Postharvest logo

Postharvest has an estimated audience of 651,770 people in United States. 68.1% are female, 31.9% are male, average age 44.3. Top regions: California, Kentucky, New York. Top brand affinities: Regional styles of Mexican music, Historic site, JDSU, Fairy godmother, Goop.

The average Postharvest fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Kentucky, New York. Top brand affinities include Regional styles of Mexican music, Historic site, JDSU, with strongest over-indexing on Regional styles of Mexican music (8.94× the country average). Demographically, the Postharvest audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Postharvest fans

Demographic split for Postharvest audience in United States
MetricValue
Female68.1%
Male31.9%
Average age44.3
Estimated audience size651,770

Audience persona

The typical Postharvest fan in United States is more female, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Postharvest in United States
RegionReachAffinity
California30,1120.42×
Kentucky9,8241.2×
New York9,5030.26×
Florida9,3580.21×
Virginia9,0430.57×
Texas8,3740.15×
Missouri8,0160.76×
Mississippi7,6601.43×
Louisiana6,8110.81×
Arkansas6,8051.27×
Oklahoma6,6550.92×
Alabama6,3400.7×
West Virginia6,3242.08×
Massachusetts6,3170.49×
Tennessee6,0400.46×
South Carolina5,9960.61×
Ohio5,8610.29×
Indiana5,8420.49×
Kansas5,8411.14×
Idaho5,8401.79×
Georgia5,8380.29×
Michigan5,8350.34×
Illinois5,6210.26×
Arizona5,5890.42×
Hawaii5,5781.99×
Pennsylvania5,5650.25×
Iowa5,5451.03×
North Carolina5,4330.28×
South Dakota5,4303.6×
Colorado5,3800.52×
Wisconsin5,3570.55×
New Hampshire5,2102.03×
Nebraska5,1021.56×
Connecticut5,0940.78×
New Mexico5,0751.55×
Nevada5,0590.8×
Rhode Island5,0312.43×
Maine5,0282.15×
Oregon4,9940.67×
Utah4,9650.85×
Vermont4,9494.32×
Maryland4,9080.44×
New Jersey4,8960.3×
Minnesota4,7870.51×
Washington4,6250.35×
Washington, District of Columbia3,2531.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Postharvest audience
BrandAffinityCategory
Regional styles of Mexican music8.94×Music & Radio
Historic site2.57×Arts & Culture
JDSU1.77×Business & Career
Fairy godmother4.21×Literature
Goop2.9×Internet & Social Media
Governor of Michigan3.82×Politics & Society
Mothercare1.53×Kids & Family
Hibachi3.49×Food & Beverages
Home staging2.3×Home & Garden
Cam Ward1.6×Sports
headspace3.84×Health
Wok2.56×Food & Beverages
Layne Staley2.42×Music & Radio
Google Home2.48×Technology & Electronics
Stamp collecting1.79×Home & Garden
Cherish (group)3.99×Music & Radio
Jeep Wagoneer2.08×Cars & Mobility
HydraFacial2.93×Beauty & Wellness
Women's empowerment1.52×Politics & Society
Janitor2.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Postharvest audience
TraitClusterScore
Urban LifestyleOPEN1.46
Quality AwarenessPREMIUM1.35
CreativityOPEN1.34
IndulgenceJOY1.34
SustainabilityBALANCE1.32
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Postharvest
CountryShare
United States36.9%
Brazil6.3%
United Kingdom5.2%

See Postharvest audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Postharvest have in United States?

Postharvest has an estimated audience of 651,770 people in United States, concentrated in California and Kentucky.

What is the gender split and age of Postharvest fans?

68.1% of Postharvest fans are female, 31.9% are male, with an average age of 44.3 years.

Which brands do Postharvest fans like most?

Postharvest fans show strongest brand affinity for Regional styles of Mexican music (8.94×), Historic site (2.57×), and JDSU (1.77×) over the country average.

Where do Postharvest fans live in United States?

Postharvest fans in United States are most concentrated in California (reach 30,112), Kentucky (reach 9,824), and New York (reach 9,503). These three regions account for the largest share of the active audience.

What other brands do Postharvest fans also like?

Beyond Postharvest itself, the audience over-indexes on Historic site (2.57×), JDSU (1.77×), Fairy godmother (4.21×), and Goop (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Postharvest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.