Potluck Audience in United States
Potluck has an estimated audience of 1,425,416 people in United States. 74.2% are female, 25.8% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Historic site, Whataburger, Jingoism, Layne Staley, Goop.
The average Potluck fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Whataburger, Jingoism, with strongest over-indexing on Historic site (3.89× the country average). Demographically, the Potluck audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Potluck fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 40.9 |
| Estimated audience size | 1,425,416 |
Audience persona
The typical Potluck fan in United States is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 240,262 | 1.53× |
| Texas | 166,755 | 1.36× |
| New York | 106,910 | 1.34× |
| Florida | 99,330 | 1.03× |
| Illinois | 56,653 | 1.19× |
| Georgia | 50,312 | 1.15× |
| Pennsylvania | 48,682 | 1.01× |
| North Carolina | 42,142 | 0.98× |
| Virginia | 42,072 | 1.21× |
| New Jersey | 41,932 | 1.16× |
| Washington | 39,933 | 1.4× |
| Ohio | 39,502 | 0.9× |
| Massachusetts | 36,751 | 1.31× |
| Michigan | 36,450 | 0.98× |
| Minnesota | 34,947 | 1.71× |
| Arizona | 29,628 | 1.02× |
| Maryland | 27,322 | 1.11× |
| Tennessee | 22,747 | 0.8× |
| Indiana | 21,348 | 0.82× |
| Missouri | 20,576 | 0.9× |
| Colorado | 20,202 | 0.9× |
| Wisconsin | 19,990 | 0.93× |
| Oregon | 17,128 | 1.05× |
| South Carolina | 16,565 | 0.77× |
| Oklahoma | 15,908 | 1.01× |
| Nevada | 15,005 | 1.09× |
| Alabama | 14,620 | 0.73× |
| Kentucky | 14,368 | 0.8× |
| Louisiana | 13,985 | 0.76× |
| Connecticut | 13,894 | 0.97× |
| Utah | 11,867 | 0.93× |
| Arkansas | 11,322 | 0.96× |
| Iowa | 11,036 | 0.94× |
| Kansas | 10,497 | 0.93× |
| Hawaii | 10,397 | 1.7× |
| Mississippi | 8,900 | 0.76× |
| New Mexico | 6,895 | 0.96× |
| Nebraska | 6,322 | 0.88× |
| Idaho | 5,657 | 0.79× |
| Washington, District of Columbia | 5,173 | 1.21× |
| New Hampshire | 4,664 | 0.83× |
| West Virginia | 4,439 | 0.67× |
| Rhode Island | 4,115 | 0.91× |
| Maine | 3,989 | 0.78× |
| Alaska | 3,433 | 1.13× |
| Delaware | 3,195 | 0.81× |
| South Dakota | 2,916 | 0.89× |
| North Dakota | 2,728 | 0.93× |
| Montana | 2,665 | 0.67× |
| Vermont | 1,928 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 3.89× | Arts & Culture |
| Whataburger | 1.57× | Food & Beverages |
| Jingoism | 1.9× | Politics & Society |
| Layne Staley | 4.9× | Music & Radio |
| Goop | 3.81× | Internet & Social Media |
| Governor of Michigan | 5.03× | Politics & Society |
| 3D printing | 1.62× | Technology & Electronics |
| Grinch | 2.52× | Movies & TV |
| Fairy godmother | 4.52× | Literature |
| Mathcore | 4.67× | Music & Radio |
| Harlow | 6.8× | Travel & Leisure |
| Electrolyte | 2.56× | Health |
| South Asian cuisine | 4.61× | Food & Beverages |
| JDSU | 1.57× | Business & Career |
| Hibachi | 4.01× | Food & Beverages |
| Voter registration | 2.42× | Politics & Society |
| Vocal harmony | 2.24× | Music & Radio |
| Wok | 3.11× | Food & Beverages |
| Birthday Gifts | 1.51× | Kids & Family |
| Stamp collecting | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.76 |
| Patriotism | CONSERVATISM | 1.55 |
| Indulgence | JOY | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Creativity | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.0% |
| Taiwan | 18.7% |
| Japan | 7.7% |
See Potluck audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Potluck have in United States?
Potluck has an estimated audience of 1,425,416 people in United States, concentrated in California and Texas.
What is the gender split and age of Potluck fans?
74.2% of Potluck fans are female, 25.8% are male, with an average age of 40.9 years.
Which brands do Potluck fans like most?
Potluck fans show strongest brand affinity for Historic site (3.89×), Whataburger (1.57×), and Jingoism (1.9×) over the country average.
Where do Potluck fans live in United States?
Potluck fans in United States are most concentrated in California (reach 240,262), Texas (reach 166,755), and New York (reach 106,910). These three regions account for the largest share of the active audience.
What other brands do Potluck fans also like?
Beyond Potluck itself, the audience over-indexes on Whataburger (1.57×), Jingoism (1.9×), Layne Staley (4.9×), and Goop (3.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Potluck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.