Pressplay Audience in United States
Pressplay has an estimated audience of 703,150 people in United States. 73.4% are female, 26.6% are male, average age 28.4. Top regions: Texas, California, Indiana. Top brand affinities: Mothercare, Combat sport, Bank account, Litter box, Sub Zero (Official).
The average Pressplay fan in United States is 28.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Indiana. Top brand affinities include Mothercare, Combat sport, Bank account, with strongest over-indexing on Mothercare (4.15× the country average). Demographically, the Pressplay audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Pressplay fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 28.4 |
| Estimated audience size | 703,150 |
Audience persona
The typical Pressplay fan in United States is more female, around 28.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 105,089 | 1.74× |
| California | 100,559 | 1.3× |
| Indiana | 59,710 | 4.65× |
| Florida | 45,350 | 0.95× |
| Colorado | 44,108 | 3.98× |
| New York | 43,698 | 1.11× |
| Pennsylvania | 26,208 | 1.11× |
| Georgia | 24,217 | 1.12× |
| Illinois | 23,502 | 1× |
| Ohio | 20,768 | 0.96× |
| North Carolina | 18,073 | 0.85× |
| Michigan | 17,487 | 0.95× |
| New Jersey | 15,896 | 0.89× |
| Virginia | 15,226 | 0.89× |
| Tennessee | 12,751 | 0.9× |
| Washington | 12,426 | 0.88× |
| Arizona | 12,378 | 0.86× |
| Maryland | 11,068 | 0.92× |
| Missouri | 10,679 | 0.94× |
| Massachusetts | 10,532 | 0.76× |
| Alabama | 9,328 | 0.95× |
| Louisiana | 8,932 | 0.99× |
| Wisconsin | 8,483 | 0.8× |
| Kentucky | 8,066 | 0.91× |
| Oregon | 7,828 | 0.97× |
| South Carolina | 7,672 | 0.73× |
| Nevada | 7,282 | 1.07× |
| Minnesota | 7,273 | 0.72× |
| Oklahoma | 6,067 | 0.78× |
| Connecticut | 5,703 | 0.81× |
| Utah | 5,479 | 0.87× |
| Mississippi | 4,778 | 0.82× |
| Kansas | 4,391 | 0.79× |
| Arkansas | 4,136 | 0.71× |
| Iowa | 4,080 | 0.7× |
| New Mexico | 2,760 | 0.78× |
| Hawaii | 2,498 | 0.83× |
| Idaho | 2,335 | 0.66× |
| Nebraska | 2,203 | 0.62× |
| Washington, District of Columbia | 2,081 | 0.98× |
| West Virginia | 1,922 | 0.59× |
| New Hampshire | 1,667 | 0.6× |
| Rhode Island | 1,448 | 0.65× |
| Maine | 1,448 | 0.57× |
| Montana | 1,320 | 0.68× |
| Alaska | 1,312 | 0.87× |
| Delaware | 1,153 | 0.59× |
| South Dakota | 1,129 | 0.69× |
| North Dakota | 1,099 | 0.76× |
| Wyoming | 982 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 4.15× | Kids & Family |
| Combat sport | 1.73× | Sports |
| Bank account | 2.44× | Business & Career |
| Litter box | 1.82× | Pets & Animals |
| Sub Zero (Official) | 7.18× | Literature |
| Assassin's Creed II | 4.48× | Games |
| E-box | 7.64× | Health |
| Consequence (rapper) | 3.59× | Music & Radio |
| Tierra Cali | 4.18× | Travel & Leisure |
| Ellen Burstyn | 4.79× | Movies & TV |
| Overtone | 5.08× | Beauty & Wellness |
| Tierra caliente | 3.88× | Travel & Leisure |
| Commercial mortgage | 3.02× | Business & Career |
| E-box | 5.84× | Health |
| Wizards of Waverly Place | 2.58× | Movies & TV |
| Notre Dame Fighting Irish football | 1.89× | Sports |
| Business English | 2.08× | Business & Career |
| Acoustic music | 1.59× | Music & Radio |
| Mortgage insurance | 1.54× | Business & Career |
| Brittney Griner | 2.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.06 |
| Mindfulness | BALANCE | 1.91 |
| Luxury Orientation | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Pet Ownership | JOY | 1.6 |
| Early Adopter Mentality | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.2% |
| Taiwan | 16.4% |
| Indonesia | 6.6% |
See Pressplay audiences in other countries
More Music & Radio audiences in United States
Frequently asked questions
How many fans does Pressplay have in United States?
Pressplay has an estimated audience of 703,150 people in United States, concentrated in Texas and California.
What is the gender split and age of Pressplay fans?
73.4% of Pressplay fans are female, 26.6% are male, with an average age of 28.4 years.
Which brands do Pressplay fans like most?
Pressplay fans show strongest brand affinity for Mothercare (4.15×), Combat sport (1.73×), and Bank account (2.44×) over the country average.
Where do Pressplay fans live in United States?
Pressplay fans in United States are most concentrated in Texas (reach 105,089), California (reach 100,559), and Indiana (reach 59,710). These three regions account for the largest share of the active audience.
What other brands do Pressplay fans also like?
Beyond Pressplay itself, the audience over-indexes on Combat sport (1.73×), Bank account (2.44×), Litter box (1.82×), and Sub Zero (Official) (7.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pressplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.