Pretty Little Things Audience in United States

Pretty Little Things logo

Pretty Little Things has an estimated audience of 1,386,486 people in United States. 78.7% are female, 21.3% are male, average age 31.8. Top regions: New York, Georgia, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Elsword, Whataburger.

The average Pretty Little Things fan in United States is 31.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Georgia, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pretty Little Things audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Pretty Little Things fans

Demographic split for Pretty Little Things audience in United States
MetricValue
Female78.7%
Male21.3%
Average age31.8
Estimated audience size1,386,486

Audience persona

The typical Pretty Little Things fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pretty Little Things in United States
RegionReachAffinity
New York227,8362.94×
Georgia190,1224.45×
Florida154,7191.65×
Texas134,3811.13×
Illinois114,9132.49×
New Jersey101,2272.87×
Pennsylvania85,2271.83×
Virginia68,0912.02×
Alabama64,2523.32×
Michigan62,9021.73×
Maryland55,4112.32×
Mississippi48,6474.26×
California46,2610.3×
Louisiana44,2752.48×
Tennessee35,9061.29×
North Carolina33,5430.8×
South Carolina26,7631.28×
Ohio16,0830.38×
Indiana15,6150.62×
Connecticut13,9301×
Washington, District of Columbia11,4782.75×
Delaware11,1282.91×
Massachusetts9,3190.34×
Missouri8,8340.4×
Arizona7,0990.25×
Wisconsin6,3230.3×
Arkansas6,1700.54×
Kentucky5,1880.3×
Minnesota4,7790.24×
Washington4,6590.17×
Colorado3,8520.18×
Nevada3,7750.28×
Oklahoma3,3110.22×
West Virginia2,2810.35×
Kansas2,2310.2×
Oregon2,1370.13×
Iowa2,0490.18×
Utah1,4980.12×
Rhode Island1,4650.33×
New Hampshire1,2550.23×
Nebraska1,2110.17×
New Mexico9670.14×
Hawaii8810.15×
Maine8780.18×
Idaho7210.1×
North Dakota4010.14×
Alaska3900.13×
Montana3590.09×
South Dakota3540.11×
Vermont2840.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pretty Little Things audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Elsword23.57×Games
Whataburger2×Food & Beverages
The Historian16.48×Literature
Mothercare3.1×Kids & Family
Isometric exercise6.69×Sports
Eurail16.57×Cars & Mobility
Box lacrosse6.43×Sports
Mount Kilimanjaro12.56×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)7.34×Politics & Society
Commercial mortgage3.93×Business & Career
Parral, Chihuahua9.06×Travel & Leisure
Brittney Griner4.67×Sports
Stamp collecting2.61×Home & Garden
Iowa Lottery5.68×Games
Overtone5.09×Beauty & Wellness
Étouffée10.69×Food & Beverages
UK garage2.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pretty Little Things audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.78
Price SensitivityPREMIUM1.7
CreativityOPEN1.43
IndulgenceJOY1.33
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Pretty Little Things
CountryShare
United States64.1%
France10.8%
United Kingdom6.3%

See Pretty Little Things audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Pretty Little Things have in United States?

Pretty Little Things has an estimated audience of 1,386,486 people in United States, concentrated in New York and Georgia.

What is the gender split and age of Pretty Little Things fans?

78.7% of Pretty Little Things fans are female, 21.3% are male, with an average age of 31.8 years.

Which brands do Pretty Little Things fans like most?

Pretty Little Things fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Pretty Little Things fans live in United States?

Pretty Little Things fans in United States are most concentrated in New York (reach 227,836), Georgia (reach 190,122), and Florida (reach 154,719). These three regions account for the largest share of the active audience.

What other brands do Pretty Little Things fans also like?

Beyond Pretty Little Things itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Elsword (23.57×), and Whataburger (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Little Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.