Prize Audience in United States

Prize logo

Prize has an estimated audience of 1,330,302 people in United States. 54.8% are female, 45.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Artistic inspiration, Sailor, Sinaloa, Racing, Sears.

The average Prize fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Artistic inspiration, Sailor, Sinaloa, with strongest over-indexing on Artistic inspiration (5.95× the country average). Demographically, the Prize audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Prize fans

Demographic split for Prize audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.7
Estimated audience size1,330,302

Audience persona

The typical Prize fan in United States is balanced, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Artistic inspiration.

Top regions in United States

Top regions ranked by reach for Prize in United States
RegionReachAffinity
California207,5501.42×
Texas156,3421.37×
Florida105,2891.17×
New York73,5400.99×
Georgia56,6571.38×
North Carolina45,1981.13×
Illinois44,7401.01×
Pennsylvania39,7080.89×
Ohio38,6790.94×
Virginia36,1911.12×
Michigan34,6671×
New Jersey30,9910.92×
Arizona30,7151.13×
Indiana25,5001.05×
Massachusetts25,1390.96×
Tennessee24,6790.92×
Washington24,4640.92×
Alabama24,2441.3×
South Carolina24,2081.21×
Missouri22,3791.04×
Maryland22,1440.97×
Minnesota22,1071.16×
Wisconsin21,4091.07×
Oregon20,8581.37×
Louisiana20,3001.18×
Oklahoma17,8201.21×
Colorado17,2960.82×
Kentucky17,1091.03×
Arkansas12,5381.14×
Utah11,7490.99×
Mississippi11,7301.07×
Nevada11,7240.91×
Connecticut11,3470.85×
Kansas11,0011.05×
Iowa9,8530.9×
New Mexico6,8581.03×
Nebraska6,5180.98×
Hawaii5,8011.01×
Idaho5,4990.82×
West Virginia5,1780.84×
New Hampshire3,7550.72×
Washington, District of Columbia3,7030.93×
Maine3,6230.76×
Rhode Island3,4610.82×
Delaware2,9520.8×
North Dakota2,9441.08×
South Dakota2,5790.84×
Alaska2,5320.89×
Montana2,2520.61×
Vermont1,4990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prize audience
BrandAffinityCategory
Artistic inspiration5.95×Arts & Culture
Sailor3.17×Travel & Leisure
Sinaloa2.22×Travel & Leisure
Racing1.54×Cars & Mobility
Sears1.57×Shopping
Women's empowerment1.56×Politics & Society
edureka12.61×Business & Career
Chicago Stock Exchange9.64×Business & Career
Google Analytics1.62×Internet & Social Media
WESH1.59×Movies & TV
American's Got Talent2.58×Movies & TV
CAC 401.61×Business & Career
Kerala1.97×Travel & Leisure
Cockpit2.74×Travel & Leisure
Buying a House1.98×Home & Garden
Layne Staley1.71×Music & Radio
Tuscany1.77×Travel & Leisure
Overboard (film)1.93×Movies & TV
Lebanese cuisine1.88×Food & Beverages
Cockpit2.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prize audience
TraitClusterScore
Price SensitivityPREMIUM2.18
PatriotismCONSERVATISM1.55
Quality AwarenessPREMIUM1.54
Need for SecurityCONSERVATISM1.43
Career OrientationPOWER1.41
TravellingTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Prize
CountryShare
United States36.9%
United Kingdom12.1%
Japan4.5%

See Prize audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Prize have in United States?

Prize has an estimated audience of 1,330,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Prize fans?

54.8% of Prize fans are female, 45.2% are male, with an average age of 41.7 years.

Which brands do Prize fans like most?

Prize fans show strongest brand affinity for Artistic inspiration (5.95×), Sailor (3.17×), and Sinaloa (2.22×) over the country average.

Where do Prize fans live in United States?

Prize fans in United States are most concentrated in California (reach 207,550), Texas (reach 156,342), and Florida (reach 105,289). These three regions account for the largest share of the active audience.

What other brands do Prize fans also like?

Beyond Prize itself, the audience over-indexes on Sailor (3.17×), Sinaloa (2.22×), Racing (1.54×), and Sears (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.