Profanity Audience in United States

Profanity logo

Profanity has an estimated audience of 4,919,708 people in United States. 63.7% are female, 36.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Goop, Grace Slick, Google Home.

The average Profanity fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Profanity audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Profanity fans

Demographic split for Profanity audience in United States
MetricValue
Female63.7%
Male36.3%
Average age38.4
Estimated audience size4,919,708

Audience persona

The typical Profanity fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Profanity in United States
RegionReachAffinity
California703,0501.3×
Texas474,8101.12×
Florida376,6301.13×
New York327,5371.19×
Georgia178,7301.18×
Illinois167,8401.02×
North Carolina162,0721.09×
Pennsylvania158,9570.96×
Virginia134,3591.12×
Ohio133,7430.88×
New Jersey130,6391.04×
Michigan124,5570.97×
Arizona109,7531.09×
Washington109,0041.1×
Tennessee103,8561.05×
Massachusetts99,5501.03×
Maryland98,2171.16×
Indiana91,6971.02×
Missouri79,5791×
South Carolina77,1121.04×
Alabama74,1251.08×
Minnesota71,5781.02×
Louisiana68,4011.08×
Colorado66,2280.85×
Wisconsin62,5420.84×
Oklahoma58,5751.07×
Oregon58,2121.03×
Nevada52,0281.09×
Mississippi51,9491.28×
Kentucky51,5790.84×
Connecticut50,6921.03×
Arkansas44,3861.1×
Utah37,9940.86×
Iowa35,6540.88×
Kansas35,1750.91×
Hawaii27,0821.28×
Idaho25,1041.02×
New Mexico23,9820.97×
Nebraska20,0430.81×
West Virginia19,3340.84×
Washington, District of Columbia16,5171.12×
New Hampshire15,7370.81×
Maine15,4670.88×
Rhode Island14,1710.9×
Alaska12,9801.23×
Delaware11,9390.88×
Montana10,3970.76×
South Dakota9,4580.83×
North Dakota7,9350.79×
Vermont6,5100.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Profanity audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵9.27×Movies & TV
Goop12.57×Internet & Social Media
Grace Slick15.79×Music & Radio
Google Home11.36×Technology & Electronics
Wok10.68×Food & Beverages
Hibachi12.01×Food & Beverages
headspace12.78×Health
Governor of Michigan9.49×Politics & Society
Nationality2.5×Politics & Society
No Escape (1994 film)13.14×Movies & TV
Ira Glass18.2×Music & Radio
Cherish (group)11.27×Music & Radio
Whataburger1.56×Food & Beverages
Gift registry10.78×Kids & Family
Guitarist (magazine)9.34×Music & Radio
Parral, Chihuahua12.03×Travel & Leisure
3D printing2.02×Technology & Electronics
Hemnet10.31×Home & Garden
Cryptic crossword11.77×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Profanity audience
TraitClusterScore
PatriotismCONSERVATISM1.51
SpiritualityBALANCE1.47
ExtroversionTHRILL1.39
IndividualismJOY1.35
MindfulnessBALANCE1.26
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Profanity
CountryShare
United States37.3%
India7.8%
Mexico5.4%

See Profanity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Profanity have in United States?

Profanity has an estimated audience of 4,919,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Profanity fans?

63.7% of Profanity fans are female, 36.3% are male, with an average age of 38.4 years.

Which brands do Profanity fans like most?

Profanity fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (9.27×), and Goop (12.57×) over the country average.

Where do Profanity fans live in United States?

Profanity fans in United States are most concentrated in California (reach 703,050), Texas (reach 474,810), and Florida (reach 376,630). These three regions account for the largest share of the active audience.

What other brands do Profanity fans also like?

Beyond Profanity itself, the audience over-indexes on Lulu 黃路梓茵 (9.27×), Goop (12.57×), Grace Slick (15.79×), and Google Home (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Profanity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.