Provincetown, Massachusetts Audience in United States

Provincetown, Massachusetts logo

Provincetown, Massachusetts has an estimated audience of 368,303 people in United States. 44.0% are female, 56.0% are male, average age 45.5. Top regions: Massachusetts, New York, California. Top brand affinities: Alaska, Israel, Minnesota, Natural rubber, Bank account.

The average Provincetown, Massachusetts fan in United States is 45.5 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Alaska, Israel, Minnesota, with strongest over-indexing on Alaska (7.78× the country average). Demographically, the Provincetown, Massachusetts audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Provincetown, Massachusetts fans

Demographic split for Provincetown, Massachusetts audience in United States
MetricValue
Female44.0%
Male56.0%
Average age45.5
Estimated audience size368,303

Audience persona

The typical Provincetown, Massachusetts fan in United States is more male, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Provincetown, Massachusetts in United States
RegionReachAffinity
Massachusetts89,30212.31×
New York31,6221.54×
California20,1090.5×
Florida14,6610.59×
Texas13,2770.42×
Pennsylvania10,9840.89×
Connecticut9,7792.65×
New Jersey9,3981×
Illinois7,5410.61×
Ohio6,7510.59×
Virginia6,5650.73×
North Carolina6,0190.54×
Rhode Island5,6854.85×
Georgia5,2550.46×
Michigan4,7360.49×
Maryland4,3290.68×
Tennessee4,1090.56×
New Hampshire4,0372.78×
Washington3,8250.52×
Colorado3,6910.64×
Indiana3,3030.49×
Arizona3,2660.43×
Minnesota2,8610.54×
Maine2,8142.13×
Missouri2,7870.47×
South Carolina2,7590.5×
Wisconsin2,6240.47×
Oregon2,2520.53×
Kentucky2,1950.48×
Alabama2,0220.39×
Louisiana2,0040.42×
Oklahoma1,7800.44×
Washington, District of Columbia1,7221.56×
Utah1,4470.44×
Vermont1,4002.17×
Nevada1,2600.35×
Iowa1,1820.39×
Kansas1,1090.38×
Arkansas1,0330.34×
West Virginia8750.51×
Mississippi8270.27×
Nebraska7990.43×
Delaware7540.74×
New Mexico6880.37×
Idaho6470.35×
Hawaii5940.38×
Montana3920.38×
Alaska3120.4×
South Dakota2530.3×
North Dakota2350.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Provincetown, Massachusetts audience
BrandAffinityCategory
Alaska7.78×Travel & Leisure
Israel2.39×Travel & Leisure
Minnesota1.85×Travel & Leisure
Natural rubber1.72×Cars & Mobility
Bank account1.93×Business & Career
Girolando cattle18.6×Pets & Animals
Academy Award for Best Original Score11.67×Movies & TV
JDSU2.04×Business & Career
Nebraska Cornhuskers football2.22×Sports
Captain America (1990 film)2.78×Movies & TV
JamBase7.02×Music & Radio
Urban horticulture1.98×Home & Garden
Home staging2.76×Home & Garden
Jeep Wagoneer2.89×Cars & Mobility
Noodle (Gorillaz)1.76×Music & Radio
REC TEC Grills9.03×Sports
Nipsey Hussle2.72×Music & Radio
Steampunk2.25×Fashion & Accessoires
Glossier2.39×Beauty & Wellness
Kyokushin6.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Provincetown, Massachusetts audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
LGBTQ+ IdentityOPEN2.39
Risk AppetiteTHRILL2.15
TravellingTHRILL1.95
Design AffinityPREMIUM1.87
Community OrientationOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Provincetown, Massachusetts
CountryShare
United States80.8%
France4.5%
Italy3.0%

See Provincetown, Massachusetts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Provincetown, Massachusetts have in United States?

Provincetown, Massachusetts has an estimated audience of 368,303 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Provincetown, Massachusetts fans?

44.0% of Provincetown, Massachusetts fans are female, 56.0% are male, with an average age of 45.5 years.

Which brands do Provincetown, Massachusetts fans like most?

Provincetown, Massachusetts fans show strongest brand affinity for Alaska (7.78×), Israel (2.39×), and Minnesota (1.85×) over the country average.

Where do Provincetown, Massachusetts fans live in United States?

Provincetown, Massachusetts fans in United States are most concentrated in Massachusetts (reach 89,302), New York (reach 31,622), and California (reach 20,109). These three regions account for the largest share of the active audience.

What other brands do Provincetown, Massachusetts fans also like?

Beyond Provincetown, Massachusetts itself, the audience over-indexes on Israel (2.39×), Minnesota (1.85×), Natural rubber (1.72×), and Bank account (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Provincetown, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.