Public interest Audience in United States

Public interest logo

Public interest has an estimated audience of 1,743,104 people in United States. 57.6% are female, 42.4% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Halsey, Oregon, Nurse educator, Minnesota, Collectable, Urban Outfitters.

The average Public interest fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Halsey, Oregon, Nurse educator, Minnesota, with strongest over-indexing on Halsey, Oregon (12.89× the country average). Demographically, the Public interest audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Public interest fans

Demographic split for Public interest audience in United States
MetricValue
Female57.6%
Male42.4%
Average age44.5
Estimated audience size1,743,104

Audience persona

The typical Public interest fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Public interest in United States
RegionReachAffinity
California181,4850.95×
New York98,5501.01×
Texas79,7780.53×
Florida78,8180.67×
Pennsylvania48,0720.82×
Illinois32,9020.57×
New Jersey30,9580.7×
North Carolina30,9170.59×
Virginia30,5660.72×
Massachusetts30,5560.89×
Georgia29,9840.56×
Arizona28,0570.79×
Ohio26,0010.48×
Michigan25,2030.55×
Oregon24,0021.2×
Maryland23,5850.79×
Washington22,8100.65×
Tennessee22,1500.63×
Washington, District of Columbia19,3373.69×
Indiana14,7770.46×
Louisiana14,6420.65×
Colorado14,5810.53×
Missouri13,5960.48×
Mississippi13,5620.94×
Wisconsin13,5510.52×
Alabama12,8280.53×
Connecticut12,2410.7×
South Carolina12,1330.46×
Kentucky11,5960.53×
Arkansas10,3270.72×
Minnesota10,2910.41×
Oklahoma10,0990.52×
West Virginia9,5971.18×
Alaska9,5772.57×
Montana9,1071.88×
Nevada8,9570.53×
Kansas8,8640.65×
Idaho8,8621.01×
Hawaii8,4661.13×
Iowa8,4150.59×
South Dakota8,2402.05×
Utah8,1620.52×
North Dakota8,0232.24×
New Hampshire7,9071.15×
Wyoming7,7633×
Nebraska7,7430.89×
New Mexico7,7020.88×
Rhode Island7,6351.38×
Maine7,6311.22×
Vermont7,5102.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public interest audience
BrandAffinityCategory
Halsey, Oregon12.89×Travel & Leisure
Nurse educator10.05×Kids & Family
Minnesota1.95×Travel & Leisure
Collectable1.74×Kids & Family
Urban Outfitters1.99×Shopping
Natural rubber2.02×Cars & Mobility
Alaska1.65×Travel & Leisure
Whataburger1.6×Food & Beverages
Pillow1.76×Home & Garden
Israel1.68×Travel & Leisure
Nebraska1.95×Travel & Leisure
Justice1.94×Politics & Society
Kingdom of Judah4.68×Politics & Society
Solo climbing4.36×Sports
3D printing1.6×Technology & Electronics
Layne Staley3.89×Music & Radio
South Asian cuisine5.44×Food & Beverages
Sinaloa2.13×Travel & Leisure
University at Albany, SUNY12.89×Business & Career
Business English3.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public interest audience
TraitClusterScore
PatriotismCONSERVATISM4.79
Community OrientationOPEN3.41
Urban LifestyleOPEN2.24
Quality AwarenessPREMIUM2.05
IndividualismJOY1.93
Career OrientationPOWER1.9

Worldwide distribution

Worldwide audience distribution share by country for Public interest
CountryShare
United States32.6%
United Kingdom29.1%
Philippines7.6%

See Public interest audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Public interest have in United States?

Public interest has an estimated audience of 1,743,104 people in United States, concentrated in California and New York.

What is the gender split and age of Public interest fans?

57.6% of Public interest fans are female, 42.4% are male, with an average age of 44.5 years.

Which brands do Public interest fans like most?

Public interest fans show strongest brand affinity for Halsey, Oregon (12.89×), Nurse educator (10.05×), and Minnesota (1.95×) over the country average.

Where do Public interest fans live in United States?

Public interest fans in United States are most concentrated in California (reach 181,485), New York (reach 98,550), and Texas (reach 79,778). These three regions account for the largest share of the active audience.

What other brands do Public interest fans also like?

Beyond Public interest itself, the audience over-indexes on Nurse educator (10.05×), Minnesota (1.95×), Collectable (1.74×), and Urban Outfitters (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public interest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.