Public works Audience in United States

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Public works has an estimated audience of 566,390 people in United States. 56.1% are female, 43.9% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Nurse educator, Product design, Nationality, Pillow.

The average Public works fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Nurse educator, Product design, with strongest over-indexing on Alaska (3.71× the country average). Demographically, the Public works audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Public works fans

Demographic split for Public works audience in United States
MetricValue
Female56.1%
Male43.9%
Average age41.7
Estimated audience size566,390

Audience persona

The typical Public works fan in United States is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Public works in United States
RegionReachAffinity
California212,8793.42×
Texas34,7950.71×
Florida28,9210.75×
Illinois24,8171.32×
New Jersey19,2311.34×
New York18,1420.57×
North Carolina15,7590.92×
Georgia15,6310.9×
Washington13,8321.22×
Pennsylvania13,0890.69×
Virginia12,1040.88×
Tennessee11,1510.98×
Ohio10,4990.6×
Kansas10,1662.28×
Montana8,7555.57×
South Carolina8,6971.02×
Michigan7,9810.54×
Massachusetts7,8560.7×
Missouri7,6740.84×
Minnesota7,5620.93×
Oregon7,1271.1×
Colorado7,0140.79×
Maryland6,9640.72×
Alabama6,8090.86×
Nevada6,8021.24×
Arizona6,7350.58×
Louisiana6,4340.88×
Connecticut5,9911.05×
Indiana5,4280.52×
Kentucky5,4170.76×
Mississippi5,3451.15×
Wisconsin5,2080.61×
Utah4,6710.92×
Iowa4,2600.91×
Oklahoma3,7310.59×
Maine3,3311.64×
Arkansas3,1480.67×
New Mexico2,2680.8×
North Dakota1,8651.6×
Idaho1,7630.62×
Rhode Island1,5380.85×
West Virginia1,4630.55×
New Hampshire1,3680.61×
Nebraska1,3000.46×
Washington, District of Columbia1,2240.72×
Hawaii1,2030.49×
Alaska8410.69×
Delaware7770.5×
Vermont7570.76×
Wyoming6220.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public works audience
BrandAffinityCategory
Alaska3.71×Travel & Leisure
Nurse educator9.75×Kids & Family
Product design1.98×Business & Career
Nationality2.07×Politics & Society
Pillow1.57×Home & Garden
Wikia2.29×Internet & Social Media
Voter registration2.93×Politics & Society
Hoosier Lottery4.59×Games
Electrolyte2.83×Health
Justice1.67×Politics & Society
Kendra Scott1.7×Fashion & Accessoires
Home staging2.87×Home & Garden
South Asian cuisine4.86×Food & Beverages
Pro-Ject2.16×Music & Radio
Spinal muscular atrophy4.88×Health
JDSU1.6×Business & Career
Jesse Plemons1.72×Movies & TV
Morphine (band)3.89×Music & Radio
Grammarly2.19×Business & Career
La Prensa (Honduras)5.33×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public works audience
TraitClusterScore
Urban LifestyleOPEN1.71
Need for SecurityCONSERVATISM1.64
PatriotismCONSERVATISM1.62
Community OrientationOPEN1.53
Risk AppetiteTHRILL1.48
DIY MentalityTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Public works
CountryShare
United States16.9%
Mexico12.1%
India10.1%

See Public works audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Public works have in United States?

Public works has an estimated audience of 566,390 people in United States, concentrated in California and Texas.

What is the gender split and age of Public works fans?

56.1% of Public works fans are female, 43.9% are male, with an average age of 41.7 years.

Which brands do Public works fans like most?

Public works fans show strongest brand affinity for Alaska (3.71×), Nurse educator (9.75×), and Product design (1.98×) over the country average.

Where do Public works fans live in United States?

Public works fans in United States are most concentrated in California (reach 212,879), Texas (reach 34,795), and Florida (reach 28,921). These three regions account for the largest share of the active audience.

What other brands do Public works fans also like?

Beyond Public works itself, the audience over-indexes on Nurse educator (9.75×), Product design (1.98×), Nationality (2.07×), and Pillow (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public works. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.