Purple (Color) Audience in United States
Purple (Color) has an estimated audience of 3,255,959 people in United States. 58.7% are female, 41.3% are male, average age 35.5. Top brand affinities: Elsword, Grinch, Cam Ward, Bank account, Vocal harmony.
Top brand affinities include Elsword, Grinch, Cam Ward, with strongest over-indexing on Elsword (20.87× the country average). Demographically, the Purple (Color) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Purple (Color) fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 35.5 |
| Estimated audience size | 3,255,959 |
Audience persona
The typical Purple (Color) fan in United States is more female, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.87× | Games |
| Grinch | 4.68× | Movies & TV |
| Cam Ward | 4.14× | Sports |
| Bank account | 2.4× | Business & Career |
| Vocal harmony | 3.87× | Music & Radio |
| Goop | 4.25× | Internet & Social Media |
| Historic site | 3.18× | Arts & Culture |
| Governor of Michigan | 4.68× | Politics & Society |
| Wok | 4.11× | Food & Beverages |
| JDSU | 1.9× | Business & Career |
| Jesse Plemons | 2.09× | Movies & TV |
| Home staging | 2.89× | Home & Garden |
| Nebraska Cornhuskers football | 1.95× | Sports |
| Grace Slick | 4.68× | Music & Radio |
| Hibachi | 3.99× | Food & Beverages |
| Google Home | 3.17× | Technology & Electronics |
| Hipster | 3.89× | Politics & Society |
| Mathcore | 3.15× | Music & Radio |
| Guitarist (magazine) | 4.49× | Music & Radio |
| Fairy godmother | 2.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Individualism | JOY | 1.22 |
| Risk Appetite | THRILL | 1.17 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Thailand | 10.1% |
| Italy | 8.8% |
See Purple (Color) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Purple (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.