Queen Sugar Audience in United States

Queen Sugar logo

Queen Sugar has an estimated audience of 1,454,680 people in United States. 65.7% are female, 34.3% are male, average age 34.8. Top regions: Texas, California, Georgia. Top brand affinities: Japanese domestic market, Personality, Harlow, UK garage, TV Fanatic.

The average Queen Sugar fan in United States is 34.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Japanese domestic market, Personality, Harlow, with strongest over-indexing on Japanese domestic market (20.16× the country average). Demographically, the Queen Sugar audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Queen Sugar fans

Demographic split for Queen Sugar audience in United States
MetricValue
Female65.7%
Male34.3%
Average age34.8
Estimated audience size1,454,680

Audience persona

The typical Queen Sugar fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Japanese domestic market.

Top regions in United States

Top regions ranked by reach for Queen Sugar in United States
RegionReachAffinity
Texas161,0151.29×
California116,4090.73×
Georgia105,8982.36×
Florida101,2151.03×
New York78,2660.96×
North Carolina74,8881.71×
Louisiana55,5602.96×
Illinois51,0891.05×
Virginia48,7481.38×
Ohio46,5871.04×
Pennsylvania45,7540.93×
Maryland45,5881.82×
Michigan41,3511.09×
South Carolina40,7791.86×
Tennessee40,2621.38×
Alabama39,0801.92×
New Jersey33,5720.91×
Mississippi31,3532.62×
Missouri27,4801.17×
Indiana25,4830.96×
Arizona20,9360.7×
Massachusetts19,4580.68×
Kentucky17,5480.96×
Oklahoma16,7951.04×
Washington16,7390.57×
Wisconsin16,2480.74×
Arkansas16,0671.34×
Connecticut13,2170.91×
Colorado12,8780.56×
Minnesota12,4190.6×
Nevada12,3030.87×
Kansas9,0840.79×
Oregon8,7920.53×
Iowa7,7610.65×
Washington, District of Columbia6,4851.48×
Nebraska5,7350.79×
New Mexico5,4180.74×
Delaware5,3511.33×
Hawaii5,3240.85×
Utah4,5630.35×
West Virginia3,9340.58×
Rhode Island3,3080.71×
Idaho2,3530.32×
Maine2,2750.44×
New Hampshire2,1000.37×
Alaska1,8740.6×
Montana1,7500.43×
North Dakota1,6820.56×
South Dakota1,5350.46×
Vermont1,1540.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Queen Sugar audience
BrandAffinityCategory
Japanese domestic market20.16×Politics & Society
Personality14.94×Business & Career
Harlow28×Travel & Leisure
UK garage9.82×Music & Radio
TV Fanatic12.48×Movies & TV
Litter box2.41×Pets & Animals
Product design2.18×Business & Career
Nia Jax10.81×Sports
Whataburger1.91×Food & Beverages
Vocal harmony4.03×Music & Radio
Grinch3.57×Movies & TV
Historic site3.73×Arts & Culture
John Havlicek13.68×Sports
Mathcore6.88×Music & Radio
La rosa de Guadalupe10.02×Movies & TV
Progressive rock1.76×Music & Radio
Goop4.35×Internet & Social Media
Isometric exercise7.1×Sports
Joshua Jackson3.17×Movies & TV
Governor of Michigan5.04×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Queen Sugar audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
LGBTQ+ IdentityOPEN2.23
Risk AppetiteTHRILL1.75
Community OrientationOPEN1.5
Healthy LifestyleBALANCE1.35
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Queen Sugar
CountryShare
United States85.9%
United Kingdom1.6%
Canada1.5%

See Queen Sugar audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Queen Sugar have in United States?

Queen Sugar has an estimated audience of 1,454,680 people in United States, concentrated in Texas and California.

What is the gender split and age of Queen Sugar fans?

65.7% of Queen Sugar fans are female, 34.3% are male, with an average age of 34.8 years.

Which brands do Queen Sugar fans like most?

Queen Sugar fans show strongest brand affinity for Japanese domestic market (20.16×), Personality (14.94×), and Harlow (28×) over the country average.

Where do Queen Sugar fans live in United States?

Queen Sugar fans in United States are most concentrated in Texas (reach 161,015), California (reach 116,409), and Georgia (reach 105,898). These three regions account for the largest share of the active audience.

What other brands do Queen Sugar fans also like?

Beyond Queen Sugar itself, the audience over-indexes on Personality (14.94×), Harlow (28×), UK garage (9.82×), and TV Fanatic (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Queen Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.