R. L. Stine Audience in United States

R. L. Stine logo

R. L. Stine has an estimated audience of 566,067 people in United States. 70.0% are female, 30.0% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Christmas Gifts, Grace Slick, Grinch, Goop, Dog breed.

The average R. L. Stine fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christmas Gifts, Grace Slick, Grinch, with strongest over-indexing on Christmas Gifts (179.55× the country average). Demographically, the R. L. Stine audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of R. L. Stine fans

Demographic split for R. L. Stine audience in United States
MetricValue
Female70.0%
Male30.0%
Average age37.1
Estimated audience size566,067

Audience persona

The typical R. L. Stine fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Christmas Gifts.

Top regions in United States

Top regions ranked by reach for R. L. Stine in United States
RegionReachAffinity
California66,7691.07×
Texas52,8071.09×
Florida32,1030.84×
New York31,2330.99×
Ohio26,7231.53×
Illinois21,5651.14×
Pennsylvania20,6191.08×
North Carolina16,6690.98×
Michigan16,5501.12×
Georgia16,1780.93×
Arizona12,7291.1×
New Jersey12,7110.88×
Indiana12,3351.19×
Tennessee12,1481.07×
Virginia12,0870.88×
Washington11,1550.98×
Massachusetts10,9230.98×
Missouri9,6741.06×
Colorado9,1191.02×
Wisconsin8,5251×
Maryland8,3750.86×
Kentucky8,3391.18×
South Carolina7,7980.92×
Minnesota7,6270.94×
Oregon7,5371.16×
Alabama7,3190.93×
Oklahoma7,0111.12×
Louisiana7,0100.96×
Connecticut5,8251.03×
Utah5,7131.13×
Nevada5,6131.03×
Arkansas5,1971.11×
Iowa4,8071.03×
Kansas4,5891.03×
Mississippi4,4550.96×
West Virginia3,1711.2×
Idaho2,9861.05×
New Mexico2,9691.05×
Nebraska2,8951.02×
New Hampshire2,2931.03×
Maine2,2071.09×
Rhode Island1,6570.92×
Montana1,4860.95×
Delaware1,4830.95×
Hawaii1,4460.59×
Washington, District of Columbia1,2360.73×
South Dakota1,1920.91×
North Dakota1,0450.9×
Alaska9190.76×
Vermont8040.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for R. L. Stine audience
BrandAffinityCategory
Christmas Gifts179.55×Kids & Family
Grace Slick30.41×Music & Radio
Grinch12.11×Movies & TV
Goop13.47×Internet & Social Media
Dog breed2.84×Pets & Animals
Glasgow, Kentucky49.17×Travel & Leisure
Wok11.95×Food & Beverages
Google Photos4.36×Technology & Electronics
Vocal harmony7.82×Music & Radio
Throne of Glass12.47×Literature
Elsword25.31×Games
Hemnet20.22×Home & Garden
Hibachi11.1×Food & Beverages
Parral, Chihuahua21.07×Travel & Leisure
Google Home8.83×Technology & Electronics
Home construction1.56×Home & Garden
headspace9.5×Health
Gift registry13.25×Kids & Family
Jeep Jamboree23.43×Cars & Mobility
College of the Holy Cross14.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by R. L. Stine audience
TraitClusterScore
ExtroversionTHRILL2.29
TraditionCONSERVATISM1.6
Convenience OrientationPREMIUM1.47
Urban LifestyleOPEN1.29
LGBTQ+ IdentityOPEN1.26
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for R. L. Stine
CountryShare
United States70.5%
Canada5.4%
United Kingdom3.5%

See R. L. Stine audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does R. L. Stine have in United States?

R. L. Stine has an estimated audience of 566,067 people in United States, concentrated in California and Texas.

What is the gender split and age of R. L. Stine fans?

70.0% of R. L. Stine fans are female, 30.0% are male, with an average age of 37.1 years.

Which brands do R. L. Stine fans like most?

R. L. Stine fans show strongest brand affinity for Christmas Gifts (179.55×), Grace Slick (30.41×), and Grinch (12.11×) over the country average.

Where do R. L. Stine fans live in United States?

R. L. Stine fans in United States are most concentrated in California (reach 66,769), Texas (reach 52,807), and Florida (reach 32,103). These three regions account for the largest share of the active audience.

What other brands do R. L. Stine fans also like?

Beyond R. L. Stine itself, the audience over-indexes on Grace Slick (30.41×), Grinch (12.11×), Goop (13.47×), and Dog breed (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for R. L. Stine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.