Race and ethnicity in the United States Audience in United States
Race and ethnicity in the United States has an estimated audience of 3,560,067 people in United States. 50.5% are female, 49.5% are male, average age 37.0. Top brand affinities: Minnesota, Panama, Combat sport, 3D printing, Spinal muscular atrophy.
Top brand affinities include Minnesota, Panama, Combat sport, with strongest over-indexing on Minnesota (2.9× the country average). Demographically, the Race and ethnicity in the United States audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Category: Politics & Society · Type: Topic
Demographics of Race and ethnicity in the United States fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.0 |
| Estimated audience size | 3,560,067 |
Audience persona
The typical Race and ethnicity in the United States fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.9× | Travel & Leisure |
| Panama | 3.76× | Travel & Leisure |
| Combat sport | 1.57× | Sports |
| 3D printing | 1.61× | Technology & Electronics |
| Spinal muscular atrophy | 5.09× | Health |
| Isabela (province) | 5.93× | |
| MK | 1.71× | Music & Radio |
| Mortgage insurance | 1.83× | Business & Career |
| Public speaking | 1.55× | Politics & Society |
| JTV (Indonesia) | 1.95× | |
| Sears | 1.52× | Shopping |
| iZombie | 4.77× | Movies & TV |
| Penn & Teller | 2.87× | Movies & TV |
| Mackenzie Foy | 2.56× | Fashion & Accessoires |
| CAC 40 | 1.67× | Business & Career |
| Enfamil | 1.99× | Kids & Family |
| Lebanese cuisine | 2.24× | Food & Beverages |
| Waterford | 2.58× | Travel & Leisure |
| Mad About You | 3.37× | Movies & TV |
| Arnold Palmer | 1.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.31 |
| Spirituality | BALANCE | 1.23 |
| Individualism | JOY | 1.23 |
| Need for Security | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.9% |
| Mexico | 19.6% |
| Colombia | 4.6% |
See Race and ethnicity in the United States audiences in other countries
- Race and ethnicity in the United States — Germany
- Race and ethnicity in the United States — United Kingdom
- Race and ethnicity in the United States — France
- Race and ethnicity in the United States — Italy
- Race and ethnicity in the United States — Spain
- Race and ethnicity in the United States — Brazil
- Race and ethnicity in the United States — Japan
- Race and ethnicity in the United States — South Korea
- Race and ethnicity in the United States — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Race and ethnicity in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.