Raffle Audience in United States
Raffle has an estimated audience of 2,513,568 people in United States. 44.0% are female, 56.0% are male, average age 41.9. Top brand affinities: Bank account, Israel, Natural rubber, Nurse educator, Kendra Scott.
Top brand affinities include Bank account, Israel, Natural rubber, with strongest over-indexing on Bank account (3.79× the country average). Demographically, the Raffle audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Raffle fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 41.9 |
| Estimated audience size | 2,513,568 |
Audience persona
The typical Raffle fan in United States is more male, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Bank account.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 3.79× | Business & Career |
| Israel | 3.01× | Travel & Leisure |
| Natural rubber | 2.95× | Cars & Mobility |
| Nurse educator | 10.35× | Kids & Family |
| Kendra Scott | 3.38× | Fashion & Accessoires |
| Combat sport | 1.82× | Sports |
| Urban Outfitters | 2.01× | Shopping |
| UK garage | 5.34× | Music & Radio |
| Nebraska Cornhuskers football | 2.69× | Sports |
| Noodle (Gorillaz) | 2.5× | Music & Radio |
| Jesse Plemons | 2.39× | Movies & TV |
| Panama | 2.45× | Travel & Leisure |
| Kingdom of Judah | 4.77× | Politics & Society |
| Hog Hunting | 2.14× | Sports |
| Pro-Ject | 2.47× | Music & Radio |
| Buying and Selling Real Estate | 4.67× | Home & Garden |
| TeachHUB | 2.14× | Business & Career |
| Acoustic music | 2.42× | Music & Radio |
| Urban horticulture | 1.87× | Home & Garden |
| Sears | 2.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.26 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Indulgence | JOY | 1.7 |
| Patriotism | CONSERVATISM | 1.67 |
| Design Affinity | PREMIUM | 1.35 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.5% |
| United States | 15.0% |
| United Kingdom | 11.2% |
See Raffle audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Raffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.