Random House Audience in United States

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Random House has an estimated audience of 872,807 people in United States. 70.0% are female, 30.0% are male, average age 44.0. Top regions: Virginia, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Book discussion club.

The average Random House fan in United States is 44.0 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Random House audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Random House fans

Demographic split for Random House audience in United States
MetricValue
Female70.0%
Male30.0%
Average age44.0
Estimated audience size872,807

Audience persona

The typical Random House fan in United States is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Random House in United States
RegionReachAffinity
Virginia313,29314.74×
California160,1671.67×
New York53,5681.1×
Ohio49,6621.85×
Texas41,1060.55×
Florida33,0030.56×
Maryland26,1691.74×
Pennsylvania23,0850.79×
Illinois22,4480.77×
Indiana21,3621.34×
North Carolina18,1390.69×
Georgia17,2390.64×
New Jersey16,3470.74×
Massachusetts15,1570.88×
Michigan14,0860.62×
Washington12,1530.69×
Tennessee10,6580.61×
Arizona9,0390.51×
Missouri8,9070.63×
South Carolina8,5260.65×
Oregon8,2430.82×
Colorado7,9040.57×
Minnesota7,9000.63×
Connecticut7,4380.85×
Wisconsin7,0740.54×
Kentucky6,8180.62×
Alabama6,6800.55×
Louisiana5,9660.53×
Utah4,7900.61×
Oklahoma4,6470.48×
Nevada4,3670.52×
Kansas4,2270.61×
Iowa3,9420.55×
Mississippi3,8900.54×
Arkansas3,8010.53×
Washington, District of Columbia2,8911.1×
Maine2,7450.88×
New Hampshire2,6460.77×
Idaho2,5950.59×
Nebraska2,5260.58×
West Virginia2,4890.61×
New Mexico2,3200.53×
Rhode Island1,9160.69×
Vermont1,3820.9×
Alaska1,3620.73×
Hawaii1,3460.36×
Montana1,2570.52×
Delaware1,1440.48×
South Dakota8960.44×
Wyoming8440.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Random House audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Book discussion club11.93×Literature
MSN4.68×News
Heather Graham23.76×Literature
Kia Sportage23.18×Cars & Mobility
Income tax13.19×Business & Career
Google Books27.39×Literature
Eyes Wide Shut14.86×Movies & TV
Goodreads9.22×Literature
Hobby Lobby3.17×Home & Garden
Sam Neill15.44×Movies & TV
Love Actually12.7×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Books-A-Million10.27×Literature
WhatsApp3.77×Internet & Social Media
ICloud5.96×Technology & Electronics
Aldi2.41×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Random House audience
TraitClusterScore
SpiritualityBALANCE1.46
TraditionCONSERVATISM1.46
MindfulnessBALANCE1.4
Social Media UsageJOY1.37
Convenience OrientationPREMIUM1.37
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Random House
CountryShare
United States64.5%
Germany16.9%
United Kingdom8.5%

See Random House audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Random House have in United States?

Random House has an estimated audience of 872,807 people in United States, concentrated in Virginia and California.

What is the gender split and age of Random House fans?

70.0% of Random House fans are female, 30.0% are male, with an average age of 44.0 years.

Which brands do Random House fans like most?

Random House fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Random House fans live in United States?

Random House fans in United States are most concentrated in Virginia (reach 313,293), California (reach 160,167), and New York (reach 53,568). These three regions account for the largest share of the active audience.

What other brands do Random House fans also like?

Beyond Random House itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Book discussion club (11.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Random House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.