Rappler Audience in United States
Rappler has an estimated audience of 427,269 people in United States. 43.6% are female, 56.4% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Electrolyte, Historic site, Pantsuit, Nebraska.
The average Rappler fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Electrolyte, Historic site, with strongest over-indexing on Minnesota (6.27× the country average). Demographically, the Rappler audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Rappler fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 41.0 |
| Estimated audience size | 427,269 |
Audience persona
The typical Rappler fan in United States is more male, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 142,775 | 3.04× |
| Texas | 47,560 | 1.29× |
| New York | 31,105 | 1.3× |
| Florida | 28,122 | 0.97× |
| Illinois | 25,621 | 1.8× |
| New Jersey | 14,744 | 1.36× |
| Washington | 11,802 | 1.38× |
| Virginia | 11,297 | 1.09× |
| Maryland | 10,540 | 1.43× |
| Pennsylvania | 9,974 | 0.69× |
| Nevada | 9,743 | 2.36× |
| Massachusetts | 9,461 | 1.12× |
| Michigan | 9,348 | 0.84× |
| Georgia | 8,626 | 0.66× |
| Ohio | 7,847 | 0.6× |
| North Carolina | 7,836 | 0.61× |
| Indiana | 6,760 | 0.87× |
| Hawaii | 6,278 | 3.42× |
| Arizona | 6,133 | 0.7× |
| Oregon | 5,700 | 1.16× |
| Tennessee | 4,930 | 0.58× |
| Louisiana | 4,750 | 0.86× |
| Missouri | 4,664 | 0.68× |
| Colorado | 4,569 | 0.68× |
| South Carolina | 4,372 | 0.68× |
| Minnesota | 4,211 | 0.69× |
| Wisconsin | 3,566 | 0.55× |
| Kentucky | 3,270 | 0.61× |
| Washington, District of Columbia | 2,913 | 2.27× |
| Connecticut | 2,866 | 0.67× |
| Alabama | 2,763 | 0.46× |
| Oklahoma | 2,743 | 0.58× |
| Kansas | 2,407 | 0.71× |
| Mississippi | 2,307 | 0.66× |
| New Hampshire | 2,147 | 1.28× |
| Utah | 2,085 | 0.54× |
| Idaho | 1,944 | 0.91× |
| New Mexico | 1,931 | 0.9× |
| Iowa | 1,890 | 0.54× |
| Arkansas | 1,888 | 0.54× |
| Maine | 1,514 | 0.99× |
| Nebraska | 1,334 | 0.62× |
| Alaska | 1,200 | 1.31× |
| West Virginia | 1,103 | 0.55× |
| Rhode Island | 917 | 0.67× |
| South Dakota | 818 | 0.83× |
| Delaware | 786 | 0.67× |
| Montana | 741 | 0.63× |
| Vermont | 706 | 0.94× |
| North Dakota | 670 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 6.27× | Travel & Leisure |
| Electrolyte | 12.74× | Health |
| Historic site | 9.19× | Arts & Culture |
| Pantsuit | 20× | Fashion & Accessoires |
| Nebraska | 3.9× | Travel & Leisure |
| Regional styles of Mexican music | 3.56× | Music & Radio |
| Kerala | 7.49× | Travel & Leisure |
| Ian Bremmer | 20× | Politics & Society |
| Academy Award for Best Original Score | 19.51× | Movies & TV |
| Who Wants to Be a Millionaire? | 10.39× | Movies & TV |
| Bank account | 2.51× | Business & Career |
| OpenJDK | 20× | |
| Kevin Murphy (screenwriter) | 13.39× | Movies & TV |
| Kendra Scott | 2.36× | Fashion & Accessoires |
| Home equity | 1.52× | Home & Garden |
| Atkins diet | 3.97× | Health |
| Hopkins County, Kentucky | 20× | Travel & Leisure |
| Fairy godmother | 5.64× | Literature |
| Cam Ward | 2.84× | Sports |
| JDSU | 2.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.21 |
| Early Adopter Mentality | POWER | 2.16 |
| Quality Awareness | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.38 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 62.3% |
| United States | 13.6% |
| Japan | 4.8% |
See Rappler audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Rappler have in United States?
Rappler has an estimated audience of 427,269 people in United States, concentrated in California and Texas.
What is the gender split and age of Rappler fans?
43.6% of Rappler fans are female, 56.4% are male, with an average age of 41.0 years.
Which brands do Rappler fans like most?
Rappler fans show strongest brand affinity for Minnesota (6.27×), Electrolyte (12.74×), and Historic site (9.19×) over the country average.
Where do Rappler fans live in United States?
Rappler fans in United States are most concentrated in California (reach 142,775), Texas (reach 47,560), and New York (reach 31,105). These three regions account for the largest share of the active audience.
What other brands do Rappler fans also like?
Beyond Rappler itself, the audience over-indexes on Electrolyte (12.74×), Historic site (9.19×), Pantsuit (20×), and Nebraska (3.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rappler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.