Rare Beauty Audience in United States

Rare Beauty logo

Rare Beauty has an estimated audience of 1,936,691 people in United States. 71.3% are female, 28.7% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Goop, Historic site, Fairy godmother, Governor of Michigan.

The average Rare Beauty fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Goop, Historic site, with strongest over-indexing on Elsword (28.83× the country average). Demographically, the Rare Beauty audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of Rare Beauty fans

Demographic split for Rare Beauty audience in United States
MetricValue
Female71.3%
Male28.7%
Average age39.0
Estimated audience size1,936,691

Audience persona

The typical Rare Beauty fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Rare Beauty in United States
RegionReachAffinity
California344,6501.62×
Texas254,0231.53×
Florida144,5031.1×
New York128,4661.19×
Illinois80,0821.24×
Pennsylvania62,6890.96×
New Jersey62,4201.27×
North Carolina60,3001.03×
Georgia57,9280.97×
Ohio54,8360.92×
Michigan54,7401.08×
Arizona49,9831.26×
Virginia47,9231.02×
Washington42,4111.09×
Massachusetts41,5921.09×
Tennessee39,1761.01×
Indiana34,7930.98×
Maryland30,5990.92×
Missouri29,3460.94×
Colorado29,2690.96×
Minnesota28,8401.04×
Wisconsin27,7860.95×
Alabama26,4990.98×
South Carolina24,8960.85×
Kentucky23,4390.97×
Louisiana23,4210.94×
Oklahoma22,8861.06×
Oregon21,2950.96×
Connecticut20,2971.04×
Nevada20,1561.08×
Utah19,9881.15×
Iowa15,2710.96×
Arkansas14,8400.93×
Kansas14,6970.96×
Mississippi13,2780.83×
New Mexico10,6851.1×
Idaho9,7801.01×
Nebraska9,7141×
Hawaii8,3441×
West Virginia7,7530.86×
New Hampshire6,8540.9×
Rhode Island5,8310.95×
Maine5,4480.79×
Washington, District of Columbia4,6210.79×
Montana4,5600.85×
Delaware4,2700.8×
South Dakota3,7880.85×
North Dakota3,7690.95×
Alaska3,3170.8×
Vermont2,5730.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rare Beauty audience
BrandAffinityCategory
Elsword28.83×Games
Goop7.75×Internet & Social Media
Historic site6.16×Arts & Culture
Fairy godmother8.98×Literature
Governor of Michigan8.75×Politics & Society
Grinch4.59×Movies & TV
Harlow12.86×Travel & Leisure
Combat sport1.73×Sports
Mathcore8.65×Music & Radio
Vocal harmony4.52×Music & Radio
Hipster8.62×Politics & Society
TV Fanatic8.84×Movies & TV
Wok5.38×Food & Beverages
Bank account2.04×Business & Career
Hibachi6.32×Food & Beverages
No Escape (1994 film)8.75×Movies & TV
Google Home5×Technology & Electronics
La Jolla6.26×Travel & Leisure
headspace6.33×Health
Cherish (group)7.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rare Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
ExtroversionTHRILL1.39
MindfulnessBALANCE1.17
LGBTQ+ IdentityOPEN1.16
Risk AppetiteTHRILL1.14
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Rare Beauty
CountryShare
United States22.8%
United Kingdom6.0%
Mexico5.4%

See Rare Beauty audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Rare Beauty have in United States?

Rare Beauty has an estimated audience of 1,936,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Rare Beauty fans?

71.3% of Rare Beauty fans are female, 28.7% are male, with an average age of 39.0 years.

Which brands do Rare Beauty fans like most?

Rare Beauty fans show strongest brand affinity for Elsword (28.83×), Goop (7.75×), and Historic site (6.16×) over the country average.

Where do Rare Beauty fans live in United States?

Rare Beauty fans in United States are most concentrated in California (reach 344,650), Texas (reach 254,023), and Florida (reach 144,503). These three regions account for the largest share of the active audience.

What other brands do Rare Beauty fans also like?

Beyond Rare Beauty itself, the audience over-indexes on Goop (7.75×), Historic site (6.16×), Fairy godmother (8.98×), and Governor of Michigan (8.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rare Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.