Rat race Audience in United States

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Rat race has an estimated audience of 602,390 people in United States. 55.2% are female, 44.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Historic site, Hipster, Stamp collecting, Preta Gil.

The average Rat race fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Historic site, Hipster, with strongest over-indexing on Governor of Michigan (14.17× the country average). Demographically, the Rat race audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rat race fans

Demographic split for Rat race audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.2
Estimated audience size602,390

Audience persona

The typical Rat race fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Rat race in United States
RegionReachAffinity
California78,9011.19×
Texas48,5400.94×
Florida36,8810.9×
New York33,2130.99×
Illinois21,7071.08×
Pennsylvania18,8170.93×
Ohio18,4530.99×
Michigan15,8531.01×
North Carolina15,8520.87×
Georgia15,1790.82×
Washington14,0211.16×
Virginia12,8360.87×
Arizona12,7091.03×
New Jersey12,6160.82×
Tennessee11,8250.98×
Massachusetts11,6100.98×
Colorado11,5351.21×
Indiana11,0461×
Missouri10,7691.11×
Wisconsin9,3731.03×
Oregon9,0431.31×
Maryland8,8550.85×
Minnesota8,6261×
Utah8,2471.53×
Kentucky7,5010.99×
South Carolina7,1200.79×
Nevada6,9981.2×
Oklahoma6,8231.02×
Louisiana6,5380.84×
Alabama6,2330.74×
Connecticut5,6200.93×
Kansas5,2751.11×
Iowa5,2651.06×
Arkansas4,8420.98×
Idaho4,0821.35×
New Mexico3,8041.26×
Mississippi3,6930.74×
Nebraska2,9650.98×
New Hampshire2,2820.96×
Hawaii2,2550.87×
West Virginia2,2370.8×
Maine2,1701.01×
Montana1,9801.19×
Rhode Island1,9281.01×
Washington, District of Columbia1,7050.94×
Alaska1,4751.14×
South Dakota1,2460.89×
North Dakota1,2351×
Delaware1,1670.7×
Vermont9580.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rat race audience
BrandAffinityCategory
Governor of Michigan14.17×Politics & Society
Historic site7.4×Arts & Culture
Hipster13.18×Politics & Society
Stamp collecting5.8×Home & Garden
Preta Gil25.66×Music & Radio
Goop5.9×Internet & Social Media
Grinch4.25×Movies & TV
Hibachi7.36×Food & Beverages
Cam Ward3.52×Sports
TV Fanatic9.56×Movies & TV
Vocal harmony4.04×Music & Radio
Cherish (group)9.56×Music & Radio
Wok5.62×Food & Beverages
Jesse Plemons2.76×Movies & TV
Google Home5.03×Technology & Electronics
Israel1.62×Travel & Leisure
headspace6.74×Health
Bank account1.79×Business & Career
Kendra Scott2.07×Fashion & Accessoires
Grace Slick5.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rat race audience
TraitClusterScore
Career OrientationPOWER1.94
Risk AppetiteTHRILL1.73
TravellingTHRILL1.36
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.32
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Rat race
CountryShare
Philippines28.2%
United States18.8%
France12.1%

See Rat race audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rat race have in United States?

Rat race has an estimated audience of 602,390 people in United States, concentrated in California and Texas.

What is the gender split and age of Rat race fans?

55.2% of Rat race fans are female, 44.8% are male, with an average age of 39.2 years.

Which brands do Rat race fans like most?

Rat race fans show strongest brand affinity for Governor of Michigan (14.17×), Historic site (7.4×), and Hipster (13.18×) over the country average.

Where do Rat race fans live in United States?

Rat race fans in United States are most concentrated in California (reach 78,901), Texas (reach 48,540), and Florida (reach 36,881). These three regions account for the largest share of the active audience.

What other brands do Rat race fans also like?

Beyond Rat race itself, the audience over-indexes on Historic site (7.4×), Hipster (13.18×), Stamp collecting (5.8×), and Preta Gil (25.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rat race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.