Reaper Audience in United States
Reaper has an estimated audience of 1,641,562 people in United States. 21.3% are female, 78.7% are male, average age 40.1. Top brand affinities: Keene, New Hampshire, Historic site, Governor of Michigan, Urban Outfitters, 3D printing.
Top brand affinities include Keene, New Hampshire, Historic site, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Reaper audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Reaper fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 40.1 |
| Estimated audience size | 1,641,562 |
Audience persona
The typical Reaper fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Historic site | 7.64× | Arts & Culture |
| Governor of Michigan | 10.53× | Politics & Society |
| Urban Outfitters | 2.33× | Shopping |
| 3D printing | 2.77× | Technology & Electronics |
| Throne of Glass | 7.64× | Literature |
| Vocal harmony | 4.68× | Music & Radio |
| MK | 3.91× | Music & Radio |
| Wok | 5.92× | Food & Beverages |
| Hipster | 8.67× | Politics & Society |
| El Paso County, Colorado | 11.54× | Travel & Leisure |
| Cherish (group) | 8.9× | Music & Radio |
| Grinch | 3.1× | Movies & TV |
| La Jolla | 7.07× | Travel & Leisure |
| Pillow | 1.52× | Home & Garden |
| Grace Slick | 5.8× | Music & Radio |
| Unique Gifts | 1.52× | Shopping |
| JDSU | 1.89× | Business & Career |
| Kendra Scott | 1.77× | Fashion & Accessoires |
| Racing | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Quality Awareness | PREMIUM | 1.63 |
| Need for Security | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.25 |
| Individualism | JOY | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| Japan | 8.0% |
| Australia | 5.0% |
See Reaper audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.