Rebel Alliance Audience in United States
Rebel Alliance has an estimated audience of 328,652 people in United States. 36.0% are female, 64.0% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Jezebel (film), Dog breed, Product design, Vocal harmony.
The average Rebel Alliance fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Jezebel (film), Dog breed, with strongest over-indexing on Urban Outfitters (4.45× the country average). Demographically, the Rebel Alliance audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Rebel Alliance fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 31.9 |
| Estimated audience size | 328,652 |
Audience persona
The typical Rebel Alliance fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,878 | 1.21× |
| Texas | 24,375 | 0.86× |
| Florida | 21,301 | 0.96× |
| New York | 17,558 | 0.96× |
| Pennsylvania | 11,628 | 1.05× |
| Illinois | 11,553 | 1.06× |
| North Carolina | 9,770 | 0.99× |
| Ohio | 9,392 | 0.93× |
| Washington | 8,896 | 1.35× |
| Virginia | 8,738 | 1.09× |
| Michigan | 8,193 | 0.95× |
| Georgia | 7,521 | 0.74× |
| New Jersey | 7,447 | 0.89× |
| Massachusetts | 7,079 | 1.09× |
| Arizona | 6,278 | 0.94× |
| Colorado | 6,231 | 1.2× |
| Tennessee | 5,782 | 0.88× |
| Minnesota | 5,653 | 1.2× |
| Indiana | 5,541 | 0.92× |
| Missouri | 5,366 | 1.01× |
| Maryland | 5,313 | 0.94× |
| Wisconsin | 5,225 | 1.06× |
| Oregon | 4,960 | 1.32× |
| South Carolina | 4,453 | 0.9× |
| Kentucky | 3,692 | 0.9× |
| Connecticut | 3,419 | 1.04× |
| Oklahoma | 3,215 | 0.88× |
| Nevada | 3,123 | 0.98× |
| Utah | 2,976 | 1.01× |
| Louisiana | 2,742 | 0.65× |
| Alabama | 2,723 | 0.59× |
| Iowa | 2,530 | 0.93× |
| Kansas | 2,456 | 0.95× |
| Arkansas | 2,070 | 0.76× |
| New Mexico | 1,953 | 1.18× |
| Idaho | 1,829 | 1.11× |
| Maine | 1,620 | 1.38× |
| Mississippi | 1,576 | 0.58× |
| Hawaii | 1,497 | 1.06× |
| New Hampshire | 1,399 | 1.08× |
| West Virginia | 1,358 | 0.89× |
| Nebraska | 1,278 | 0.78× |
| Washington, District of Columbia | 1,135 | 1.15× |
| Montana | 1,034 | 1.13× |
| Rhode Island | 990 | 0.95× |
| Vermont | 886 | 1.53× |
| Delaware | 766 | 0.84× |
| Alaska | 734 | 1.04× |
| South Dakota | 680 | 0.9× |
| North Dakota | 662 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 4.45× | Shopping |
| Jezebel (film) | 14.59× | Movies & TV |
| Dog breed | 1.94× | Pets & Animals |
| Product design | 2.67× | Business & Career |
| Vocal harmony | 5.02× | Music & Radio |
| Voter registration | 4.59× | Politics & Society |
| Electrolyte | 4.31× | Health |
| Winemaking | 3.96× | Food & Beverages |
| Monogram | 3.32× | Home & Garden |
| Natural rubber | 1.71× | Cars & Mobility |
| Grinch | 3.24× | Movies & TV |
| Historic site | 3.12× | Arts & Culture |
| Atkins diet | 3.69× | Health |
| Pro-Ject | 2.83× | Music & Radio |
| Home staging | 3.34× | Home & Garden |
| JDSU | 1.89× | Business & Career |
| Bridget Jones: The Edge of Reason | 12.47× | Movies & TV |
| 3D printing | 1.53× | Technology & Electronics |
| Emporium Melbourne | 28.04× | Shopping |
| Goop | 2.88× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.23 |
| Early Adopter Mentality | POWER | 1.84 |
| Pet Ownership | JOY | 1.42 |
| Individualism | JOY | 1.33 |
| Indulgence | JOY | 1.3 |
| Extroversion | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.8% |
| United Kingdom | 7.9% |
| Australia | 5.0% |
See Rebel Alliance audiences in other countries
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Frequently asked questions
How many fans does Rebel Alliance have in United States?
Rebel Alliance has an estimated audience of 328,652 people in United States, concentrated in California and Texas.
What is the gender split and age of Rebel Alliance fans?
36.0% of Rebel Alliance fans are female, 64.0% are male, with an average age of 31.9 years.
Which brands do Rebel Alliance fans like most?
Rebel Alliance fans show strongest brand affinity for Urban Outfitters (4.45×), Jezebel (film) (14.59×), and Dog breed (1.94×) over the country average.
Where do Rebel Alliance fans live in United States?
Rebel Alliance fans in United States are most concentrated in California (reach 43,878), Texas (reach 24,375), and Florida (reach 21,301). These three regions account for the largest share of the active audience.
What other brands do Rebel Alliance fans also like?
Beyond Rebel Alliance itself, the audience over-indexes on Jezebel (film) (14.59×), Dog breed (1.94×), Product design (2.67×), and Vocal harmony (5.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rebel Alliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.