reeses pieces Audience in United States

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reeses pieces has an estimated audience of 345,797 people in United States. 66.8% are female, 33.2% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Isometric exercise, Collectable, UK garage, Elsword.

The average reeses pieces fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Isometric exercise, Collectable, with strongest over-indexing on Product design (3.64× the country average). Demographically, the reeses pieces audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of reeses pieces fans

Demographic split for reeses pieces audience in United States
MetricValue
Female66.8%
Male33.2%
Average age35.3
Estimated audience size345,797

Audience persona

The typical reeses pieces fan in United States is more female, around 35.3 years old, with strong Tradition tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for reeses pieces in United States
RegionReachAffinity
California44,6731.17×
Texas37,7471.27×
Florida23,7081.01×
New York21,6001.12×
Illinois12,2341.06×
Georgia12,1451.14×
Pennsylvania11,8711.02×
North Carolina11,2631.08×
Ohio11,2171.05×
Michigan9,7831.08×
New Jersey9,0331.03×
Virginia8,3030.99×
Arizona7,6541.08×
Washington6,9931.01×
Tennessee6,8920.99×
Indiana6,5011.03×
Massachusetts6,4880.95×
Missouri6,3281.14×
Maryland6,0491.02×
South Carolina5,4691.05×
Louisiana5,0391.13×
Alabama5,0101.04×
Minnesota4,9441×
Wisconsin4,8710.94×
Colorado4,6580.85×
Oklahoma4,4941.17×
Kentucky4,4661.03×
Oregon4,0041.01×
Connecticut3,7161.07×
Nevada3,3731.01×
Utah3,2721.06×
Mississippi3,1691.11×
Arkansas3,0681.08×
Iowa3,0321.06×
Kansas2,9221.07×
Nebraska1,8541.07×
Idaho1,6550.95×
New Mexico1,5060.87×
West Virginia1,4670.91×
Hawaii1,2940.87×
New Hampshire1,2490.92×
Maine1,2481.01×
Rhode Island9670.88×
Delaware9470.99×
Washington, District of Columbia9060.87×
Montana7480.78×
South Dakota6920.87×
North Dakota6490.91×
Alaska5280.71×
Vermont4890.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for reeses pieces audience
BrandAffinityCategory
Product design3.64×Business & Career
Isometric exercise12.01×Sports
Collectable1.55×Kids & Family
UK garage4.73×Music & Radio
Elsword12.17×Games
3D printing1.84×Technology & Electronics
Grammarly3.26×Business & Career
Regional styles of Mexican music1.72×Music & Radio
Grinch2.29×Movies & TV
Nebraska Cornhuskers football2.03×Sports
Home staging2.86×Home & Garden
Pro-Ject2.14×Music & Radio
Mortgage insurance2.33×Business & Career
Jesse Plemons1.72×Movies & TV
Arnold Palmer3.03×Sports
Tiffany Haddish2.4×Movies & TV
Assassin's Creed II3.33×Games
Mathcore3.62×Music & Radio
Stamp collecting2.08×Home & Garden
Electrolyte2.03×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by reeses pieces audience
TraitClusterScore
TraditionCONSERVATISM1.82
LGBTQ+ IdentityOPEN1.6
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.47
Community OrientationOPEN1.38
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for reeses pieces
CountryShare
United States58.5%
United Kingdom15.2%
Canada13.1%

See reeses pieces audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does reeses pieces have in United States?

reeses pieces has an estimated audience of 345,797 people in United States, concentrated in California and Texas.

What is the gender split and age of reeses pieces fans?

66.8% of reeses pieces fans are female, 33.2% are male, with an average age of 35.3 years.

Which brands do reeses pieces fans like most?

reeses pieces fans show strongest brand affinity for Product design (3.64×), Isometric exercise (12.01×), and Collectable (1.55×) over the country average.

Where do reeses pieces fans live in United States?

reeses pieces fans in United States are most concentrated in California (reach 44,673), Texas (reach 37,747), and Florida (reach 23,708). These three regions account for the largest share of the active audience.

What other brands do reeses pieces fans also like?

Beyond reeses pieces itself, the audience over-indexes on Isometric exercise (12.01×), Collectable (1.55×), UK garage (4.73×), and Elsword (12.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for reeses pieces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.