Rascasse Audience Intelligence

Rickey Smiley Audience in United States

A data profile of the people who buy, follow and care about Rickey Smiley in United States — modelled from more than twelve digital signal sources. Rickey Smiley has an estimated audience of 1,234,783 people in United States.

The average Rickey Smiley fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Teyana Taylor, Internet celebrity, TMZ, with strongest over-indexing on Teyana Taylor (8.88× the country average).

Demographically, the Rickey Smiley audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rickey Smiley fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Teyana Taylor.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rickey Smiley profile in United States.

Audience size
1.2M
in United States
Gender
57.2%
42.8% male
Age
42.2
average years
Country rank
#20435
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rickey Smiley fans

57.2% are female, 42.8% are male, average age 42.2.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Rickey Smiley audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.2
Estimated audience size1,234,783
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Rickey Smiley audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3924%
40-4926%
50+22%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Rickey Smiley audience comes from United States.

Worldwide audience distribution share by country for Rickey Smiley
CountryShare
United States91.6%
United Kingdom1.8%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rickey Smiley audience in United States is strongest.

Fig. 05

Top regions by affinity

Rickey Smiley fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K5.05×
02Arizona~90K3.21×
03Mississippi~30K2.60×
04Georgia~100K2.22×
05Louisiana~40K2.21×
06Alaska~7K2.20×
07South Carolina~40K1.85×
08North Carolina~70K1.61×
09Maryland~30K1.41×
10Tennessee~40K1.39×
11Arkansas~20K1.35×
12Texas~200K1.27×
13Florida~100K1.25×
14Ohio~50K1.18×
15Washington, District of Columbia~5K1.16×
16Missouri~20K1.10×
17Kentucky~20K1.10×
18Virginia~40K1.08×
19Oklahoma~20K1.00×
20Delaware~4K1.00×
21Indiana~20K0.97×
22Kansas~10K0.97×
23Michigan~30K0.91×
24Illinois~40K0.90×
25Nevada~10K0.79×
26California~100K0.76×
27Hawaii~5K0.76×
28New Mexico~5K0.71×
29New Jersey~20K0.70×
30West Virginia~5K0.69×
31Vermont~2K0.69×
32New York~50K0.68×
33Pennsylvania~30K0.68×
34North Dakota~2K0.67×
35Rhode Island~3K0.66×
36South Dakota~2K0.65×
37Connecticut~9K0.64×
38Montana~2K0.62×
39Nebraska~4K0.61×
40Iowa~7K0.57×
41New Hampshire~3K0.56×
42Maine~3K0.56×
43Washington~20K0.54×
44Wisconsin~10K0.54×
45Idaho~4K0.54×
46Colorado~10K0.52×
47Massachusetts~10K0.49×
48Oregon~8K0.49×
49Minnesota~9K0.46×
50Utah~5K0.43×
Fig. 06

Affinity by region

Affinity by region — Rickey Smiley, United States
0.43×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rickey Smiley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rickey Smiley audience
#·InterestCategoryAffinity×
01Tatyana AliMovies & TV15.12×
02Luther VandrossMusic & Radio11.99×
03Bernie MacMovies & TV11.94×
04Nia LongMovies & TV10.42×
05Teyana TaylorMovies & TV8.88×
06Lil DuvalMovies & TV8.42×
07Diana RossMusic & Radio7.19×
08Tyler PerryMovies & TV6.18×
09MelaninBeauty & Wellness6.08×
10Michael B. JordanMovies & TV5.91×
11Janet JacksonMusic & Radio5.82×
12Men's WearhouseFashion & Accessoires5.40×
13Denzel WashingtonMovies & TV5.09×
14Internet celebrityInternet & Social Media5.07×
15Hair ExtensionsBeauty & Wellness4.65×
16TMZInternet & Social Media3.52×
17Credit (finance)Business & Career2.85×
18High-definition televisionTechnology & Electronics2.46×
19Stand-up comedyMovies & TV2.20×
20ConcertsMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rickey Smiley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rickey Smiley audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
Career OrientationPOWER1.69×
Urban LifestyleOPEN1.49×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rickey Smiley audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Pet OwnershipJOY0.69×
Design AffinityPREMIUM0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rickey Smiley have in United States?

Rickey Smiley has an estimated audience of 1,234,783 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Rickey Smiley fans?

57.2% of Rickey Smiley fans are female, 42.8% are male, with an average age of 42.2 years.

03

Which brands do Rickey Smiley fans like most?

Rickey Smiley fans show strongest brand affinity for Teyana Taylor (8.88×), Internet celebrity (5.07×), and TMZ (3.52×) over the country average.

04

Where do Rickey Smiley fans live in United States?

Rickey Smiley fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rickey Smiley fans also like?

Beyond Rickey Smiley itself, the audience over-indexes on Internet celebrity (5.07×), TMZ (3.52×), Hair Extensions (4.65×), and Michael B. Jordan (5.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rickey Smiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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