A data profile of the people who buy, follow and care about Rickey Smiley in United States — modelled from more than twelve digital signal sources. Rickey Smiley has an estimated audience of 1,234,783 people in United States.
The average Rickey Smiley fan in United States is 42.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Teyana Taylor, Internet celebrity, TMZ, with strongest over-indexing on Teyana Taylor (8.88× the country average).
Demographically, the Rickey Smiley audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rickey Smiley fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Teyana Taylor.
The key figures that characterise the Rickey Smiley profile in United States.
57.2% are female, 42.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.2 |
| Estimated audience size | 1,234,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Rickey Smiley audience comes from United States.
| Country | Share |
|---|---|
| United States | 91.6% |
| United Kingdom | 1.8% |
| Canada | 1.2% |
Where the Rickey Smiley audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~100K | 5.05× | |
| 02 | Arizona | ~90K | 3.21× | |
| 03 | Mississippi | ~30K | 2.60× | |
| 04 | Georgia | ~100K | 2.22× | |
| 05 | Louisiana | ~40K | 2.21× | |
| 06 | Alaska | ~7K | 2.20× | |
| 07 | South Carolina | ~40K | 1.85× | |
| 08 | North Carolina | ~70K | 1.61× | |
| 09 | Maryland | ~30K | 1.41× | |
| 10 | Tennessee | ~40K | 1.39× | |
| 11 | Arkansas | ~20K | 1.35× | |
| 12 | Texas | ~200K | 1.27× | |
| 13 | Florida | ~100K | 1.25× | |
| 14 | Ohio | ~50K | 1.18× | |
| 15 | Washington, District of Columbia | ~5K | 1.16× | |
| 16 | Missouri | ~20K | 1.10× | |
| 17 | Kentucky | ~20K | 1.10× | |
| 18 | Virginia | ~40K | 1.08× | |
| 19 | Oklahoma | ~20K | 1.00× | |
| 20 | Delaware | ~4K | 1.00× | |
| 21 | Indiana | ~20K | 0.97× | |
| 22 | Kansas | ~10K | 0.97× | |
| 23 | Michigan | ~30K | 0.91× | |
| 24 | Illinois | ~40K | 0.90× | |
| 25 | Nevada | ~10K | 0.79× | |
| 26 | California | ~100K | 0.76× | |
| 27 | Hawaii | ~5K | 0.76× | |
| 28 | New Mexico | ~5K | 0.71× | |
| 29 | New Jersey | ~20K | 0.70× | |
| 30 | West Virginia | ~5K | 0.69× | |
| 31 | Vermont | ~2K | 0.69× | |
| 32 | New York | ~50K | 0.68× | |
| 33 | Pennsylvania | ~30K | 0.68× | |
| 34 | North Dakota | ~2K | 0.67× | |
| 35 | Rhode Island | ~3K | 0.66× | |
| 36 | South Dakota | ~2K | 0.65× | |
| 37 | Connecticut | ~9K | 0.64× | |
| 38 | Montana | ~2K | 0.62× | |
| 39 | Nebraska | ~4K | 0.61× | |
| 40 | Iowa | ~7K | 0.57× | |
| 41 | New Hampshire | ~3K | 0.56× | |
| 42 | Maine | ~3K | 0.56× | |
| 43 | Washington | ~20K | 0.54× | |
| 44 | Wisconsin | ~10K | 0.54× | |
| 45 | Idaho | ~4K | 0.54× | |
| 46 | Colorado | ~10K | 0.52× | |
| 47 | Massachusetts | ~10K | 0.49× | |
| 48 | Oregon | ~8K | 0.49× | |
| 49 | Minnesota | ~9K | 0.46× | |
| 50 | Utah | ~5K | 0.43× |
The strongest cross-interests of the Rickey Smiley audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tatyana Ali | Movies & TV | 15.12× | ||
| 02 | Luther Vandross | Music & Radio | 11.99× | ||
| 03 | Bernie Mac | Movies & TV | 11.94× | ||
| 04 | Nia Long | Movies & TV | 10.42× | ||
| 05 | Teyana Taylor | Movies & TV | 8.88× | ||
| 06 | Lil Duval | Movies & TV | 8.42× | ||
| 07 | Diana Ross | Music & Radio | 7.19× | ||
| 08 | Tyler Perry | Movies & TV | 6.18× | ||
| 09 | Melanin | Beauty & Wellness | 6.08× | ||
| 10 | Michael B. Jordan | Movies & TV | 5.91× | ||
| 11 | Janet Jackson | Music & Radio | 5.82× | ||
| 12 | Men's Wearhouse | Fashion & Accessoires | 5.40× | ||
| 13 | Denzel Washington | Movies & TV | 5.09× | ||
| 14 | Internet celebrity | Internet & Social Media | 5.07× | ||
| 15 | Hair Extensions | Beauty & Wellness | 4.65× | ||
| 16 | TMZ | Internet & Social Media | 3.52× | ||
| 17 | Credit (finance) | Business & Career | 2.85× | ||
| 18 | High-definition television | Technology & Electronics | 2.46× | ||
| 19 | Stand-up comedy | Movies & TV | 2.20× | ||
| 20 | Concerts | Music & Radio | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Career Orientation | POWER | 1.69× | |
| Urban Lifestyle | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.58× | |
| Pet Ownership | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.77× |
Rickey Smiley has an estimated audience of 1,234,783 people in United States, concentrated in Texas and Florida.
57.2% of Rickey Smiley fans are female, 42.8% are male, with an average age of 42.2 years.
Rickey Smiley fans show strongest brand affinity for Teyana Taylor (8.88×), Internet celebrity (5.07×), and TMZ (3.52×) over the country average.
Rickey Smiley fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rickey Smiley itself, the audience over-indexes on Internet celebrity (5.07×), TMZ (3.52×), Hair Extensions (4.65×), and Michael B. Jordan (5.91×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rickey Smiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.