Rita Moreno Audience in United States

Rita Moreno logo

Rita Moreno has an estimated audience of 1,709,024 people in United States. 64.1% are female, 35.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Panama, Minnesota, Home construction, Penn & Teller, St Matthew Passion.

The average Rita Moreno fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, Minnesota, Home construction, with strongest over-indexing on Panama (13.39× the country average). Demographically, the Rita Moreno audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rita Moreno fans

Demographic split for Rita Moreno audience in United States
MetricValue
Female64.1%
Male35.9%
Average age37.6
Estimated audience size1,709,024

Audience persona

The typical Rita Moreno fan in United States is more female, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for Rita Moreno in United States
RegionReachAffinity
California238,7021.27×
Texas157,4681.07×
Florida143,8271.24×
New York132,4491.39×
Illinois71,6201.26×
Pennsylvania65,4761.14×
New Jersey60,0061.38×
Ohio59,3981.13×
Arizona49,0531.41×
Georgia48,8720.93×
North Carolina48,0350.93×
Michigan45,2671.01×
Virginia41,1960.99×
Massachusetts41,0611.22×
Tennessee34,8971.02×
Washington33,5230.98×
Maryland32,5681.11×
Indiana31,0981×
Missouri26,8480.97×
Wisconsin25,4210.99×
Colorado24,7900.92×
Minnesota24,1370.99×
Connecticut23,3701.36×
South Carolina22,9930.89×
Alabama20,8240.87×
Oregon20,2011.03×
Kentucky19,3340.9×
Oklahoma17,9680.95×
Louisiana17,9590.81×
Nevada17,1841.04×
Utah13,7520.9×
Iowa13,1850.94×
Kansas12,8550.95×
Arkansas12,3440.88×
Mississippi10,6090.75×
New Mexico10,0781.18×
Nebraska7,8170.91×
Rhode Island7,4531.37×
Idaho7,3920.86×
West Virginia6,9200.87×
Hawaii6,6320.9×
New Hampshire6,3770.95×
Maine5,7140.93×
Washington, District of Columbia5,1151×
Delaware4,6550.99×
Montana3,8140.8×
Alaska2,8290.77×
Vermont2,7550.92×
South Dakota2,6140.66×
North Dakota2,1110.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rita Moreno audience
BrandAffinityCategory
Panama13.39×Travel & Leisure
Minnesota3.69×Travel & Leisure
Home construction2.11×Home & Garden
Penn & Teller10.31×Movies & TV
St Matthew Passion53.33×
Natural rubber2.18×Cars & Mobility
Bank account2.5×Business & Career
Litter box2.08×Pets & Animals
JTV (Indonesia)5.2×
Whataburger1.67×Food & Beverages
Justice2.66×Politics & Society
Mortgage insurance3.4×Business & Career
Pillow1.59×Home & Garden
Shelby Foote9.47×Literature
Isabela (province)9.54×
Mothercare2.14×Kids & Family
Mad About You8.04×Movies & TV
Dental hygienist4.31×Health
Mackenzie Foy4.31×Fashion & Accessoires
Public speaking1.81×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rita Moreno audience
TraitClusterScore
Risk AppetiteTHRILL2.01
Urban LifestyleOPEN1.88
Convenience OrientationPREMIUM1.83
LGBTQ+ IdentityOPEN1.81
SustainabilityBALANCE1.71
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Rita Moreno
CountryShare
United States87.4%
Germany6.6%
Mexico3.3%

See Rita Moreno audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rita Moreno have in United States?

Rita Moreno has an estimated audience of 1,709,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Rita Moreno fans?

64.1% of Rita Moreno fans are female, 35.9% are male, with an average age of 37.6 years.

Which brands do Rita Moreno fans like most?

Rita Moreno fans show strongest brand affinity for Panama (13.39×), Minnesota (3.69×), and Home construction (2.11×) over the country average.

Where do Rita Moreno fans live in United States?

Rita Moreno fans in United States are most concentrated in California (reach 238,702), Texas (reach 157,468), and Florida (reach 143,827). These three regions account for the largest share of the active audience.

What other brands do Rita Moreno fans also like?

Beyond Rita Moreno itself, the audience over-indexes on Minnesota (3.69×), Home construction (2.11×), Penn & Teller (10.31×), and St Matthew Passion (53.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Moreno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.