Roatán Audience in United States
Roatán has an estimated audience of 549,003 people in United States. 57.3% are female, 42.7% are male, average age 40.1. Top regions: Texas, Florida, California. Top brand affinities: Nationality, Minnesota, Hebe, Bully (2011 film), Mackenzie Foy.
The average Roatán fan in United States is 40.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Nationality, Minnesota, Hebe, with strongest over-indexing on Nationality (6.43× the country average). Demographically, the Roatán audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Roatán fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.1 |
| Estimated audience size | 549,003 |
Audience persona
The typical Roatán fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 70,916 | 1.5× |
| Florida | 59,833 | 1.61× |
| California | 52,425 | 0.87× |
| New York | 33,140 | 1.08× |
| Georgia | 22,537 | 1.33× |
| North Carolina | 19,096 | 1.16× |
| Virginia | 18,984 | 1.42× |
| Maryland | 15,559 | 1.65× |
| New Jersey | 14,922 | 1.07× |
| Illinois | 14,417 | 0.79× |
| Louisiana | 13,940 | 1.97× |
| Colorado | 13,697 | 1.58× |
| Minnesota | 13,152 | 1.67× |
| Massachusetts | 12,964 | 1.2× |
| Pennsylvania | 12,342 | 0.67× |
| Tennessee | 11,757 | 1.07× |
| Michigan | 10,665 | 0.74× |
| Washington | 10,494 | 0.95× |
| Ohio | 10,171 | 0.6× |
| Arizona | 9,240 | 0.82× |
| South Carolina | 8,604 | 1.04× |
| Wisconsin | 8,164 | 0.99× |
| Indiana | 7,929 | 0.79× |
| Missouri | 7,805 | 0.88× |
| Oklahoma | 7,329 | 1.2× |
| Utah | 6,572 | 1.34× |
| Connecticut | 6,177 | 1.12× |
| Oregon | 6,056 | 0.96× |
| Alabama | 5,501 | 0.72× |
| Kansas | 5,003 | 1.16× |
| Nevada | 4,952 | 0.93× |
| Kentucky | 4,590 | 0.67× |
| Nebraska | 4,086 | 1.48× |
| Arkansas | 3,785 | 0.84× |
| Iowa | 3,639 | 0.8× |
| Mississippi | 3,238 | 0.72× |
| Washington, District of Columbia | 2,461 | 1.49× |
| Idaho | 2,403 | 0.87× |
| New Mexico | 1,863 | 0.68× |
| Montana | 1,591 | 1.04× |
| New Hampshire | 1,449 | 0.67× |
| Maine | 1,398 | 0.71× |
| Hawaii | 1,179 | 0.5× |
| Rhode Island | 1,063 | 0.61× |
| South Dakota | 1,027 | 0.81× |
| Delaware | 1,002 | 0.66× |
| West Virginia | 985 | 0.39× |
| Alaska | 913 | 0.78× |
| Wyoming | 797 | 0.98× |
| North Dakota | 765 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 6.43× | Politics & Society |
| Minnesota | 5.01× | Travel & Leisure |
| Hebe | 13.82× | Home & Garden |
| Bully (2011 film) | 13.82× | Movies & TV |
| Mackenzie Foy | 13.82× | Fashion & Accessoires |
| La Opinión | 11.65× | News |
| Dana Carvey | 13.82× | Movies & TV |
| Electrolyte | 7.08× | Health |
| Laneige | 8.16× | Beauty & Wellness |
| Pro-Ject | 5.13× | Music & Radio |
| Kendra Scott | 3.59× | Fashion & Accessoires |
| Combat sport | 1.88× | Sports |
| Emperor Entertainment Group | 13.82× | Business & Career |
| South Yorkshire | 13.82× | Travel & Leisure |
| The Journey (1959 film) | 16.56× | Movies & TV |
| Stamp collecting | 4.35× | Home & Garden |
| Nebraska Cornhuskers football | 3.24× | Sports |
| UK garage | 4.67× | Music & Radio |
| Stop Bullying | 13.82× | Politics & Society |
| Panama | 2.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.86 |
| Risk Appetite | THRILL | 1.66 |
| Indulgence | JOY | 1.3 |
| Spirituality | BALANCE | 1.29 |
| Social Media Usage | JOY | 1.24 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Honduras | 27.3% |
| United States | 22.7% |
| El Salvador | 6.0% |
See Roatán audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Roatán have in United States?
Roatán has an estimated audience of 549,003 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Roatán fans?
57.3% of Roatán fans are female, 42.7% are male, with an average age of 40.1 years.
Which brands do Roatán fans like most?
Roatán fans show strongest brand affinity for Nationality (6.43×), Minnesota (5.01×), and Hebe (13.82×) over the country average.
Where do Roatán fans live in United States?
Roatán fans in United States are most concentrated in Texas (reach 70,916), Florida (reach 59,833), and California (reach 52,425). These three regions account for the largest share of the active audience.
What other brands do Roatán fans also like?
Beyond Roatán itself, the audience over-indexes on Minnesota (5.01×), Hebe (13.82×), Bully (2011 film) (13.82×), and Mackenzie Foy (13.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Roatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.