Robert Williams Audience in United States

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Robert Williams has an estimated audience of 341,145 people in United States. 39.8% are female, 60.2% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Elsword.

The average Robert Williams fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.46× the country average). Demographically, the Robert Williams audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Robert Williams fans

Demographic split for Robert Williams audience in United States
MetricValue
Female39.8%
Male60.2%
Average age34.6
Estimated audience size341,145

Audience persona

The typical Robert Williams fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Robert Williams in United States
RegionReachAffinity
California52,0001.39×
Texas32,2241.1×
New York23,0341.21×
Florida22,1830.96×
Massachusetts18,7712.79×
Georgia11,0371.05×
Illinois10,8950.96×
Pennsylvania9,4850.83×
North Carolina9,4840.92×
New Jersey9,0541.04×
Ohio8,4290.8×
Louisiana8,2161.87×
Virginia7,1590.86×
Michigan7,1460.8×
Arizona6,3320.91×
Tennessee5,7290.84×
Indiana5,5420.89×
Washington5,5200.81×
Oregon5,4161.39×
Maryland5,3910.92×
Wisconsin4,9910.97×
South Carolina4,6370.9×
Connecticut4,3971.28×
Missouri4,2730.78×
Colorado3,9610.74×
Alabama3,8010.8×
Minnesota3,6420.74×
Kentucky3,4870.82×
Nevada3,3671.02×
Oklahoma3,1230.82×
Mississippi2,8441.01×
New Hampshire2,7302.03×
Rhode Island2,5452.34×
Arkansas2,3260.83×
Utah2,1910.72×
Iowa2,1360.76×
Maine2,0641.69×
Kansas1,9310.72×
New Mexico1,3160.77×
Hawaii1,2900.88×
Nebraska1,2720.74×
West Virginia1,2140.76×
Idaho1,0800.63×
Washington, District of Columbia9480.92×
Delaware8140.87×
Vermont5961×
Montana5930.63×
North Dakota5110.73×
Alaska4950.68×
South Dakota4790.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Williams audience
BrandAffinityCategory
Goop10.46×Internet & Social Media
Mathcore15.55×Music & Radio
Governor of Michigan13.82×Politics & Society
Grinch6.89×Movies & TV
Elsword27.31×Games
Hipster15.87×Politics & Society
Harlow17.57×Travel & Leisure
Fairy godmother10.95×Literature
Wok9.41×Food & Beverages
Vocal harmony6.26×Music & Radio
No Escape (1994 film)14.89×Movies & TV
Historic site5.59×Arts & Culture
Google Home8.44×Technology & Electronics
La Jolla11.31×Travel & Leisure
Hibachi9.2×Food & Beverages
Guitarist (magazine)12.02×Music & Radio
TV Fanatic10.94×Movies & TV
El Paso County, Colorado12.52×Travel & Leisure
Pro-Ject3.84×Music & Radio
Grace Slick8.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Williams audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.24
Social Media UsageJOY1.06
Early Adopter MentalityPOWER1.04
ExtroversionTHRILL1.01
Family OrientationCONSERVATISM0.97
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Robert Williams
CountryShare
United States48.5%
Mexico10.4%
Spain5.5%

See Robert Williams audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Robert Williams have in United States?

Robert Williams has an estimated audience of 341,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert Williams fans?

39.8% of Robert Williams fans are female, 60.2% are male, with an average age of 34.6 years.

Which brands do Robert Williams fans like most?

Robert Williams fans show strongest brand affinity for Goop (10.46×), Mathcore (15.55×), and Governor of Michigan (13.82×) over the country average.

Where do Robert Williams fans live in United States?

Robert Williams fans in United States are most concentrated in California (reach 52,000), Texas (reach 32,224), and New York (reach 23,034). These three regions account for the largest share of the active audience.

What other brands do Robert Williams fans also like?

Beyond Robert Williams itself, the audience over-indexes on Mathcore (15.55×), Governor of Michigan (13.82×), Grinch (6.89×), and Elsword (27.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.