Robinsons (drink) Audience in United States

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Robinsons (drink) has an estimated audience of 307,397 people in United States. 42.9% are female, 57.1% are male, average age 36.1. Top regions: Texas, California, New York. Top brand affinities: Mothercare, Keenan Allen, Khādī, Goop, Elsword.

The average Robinsons (drink) fan in United States is 36.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Mothercare, Keenan Allen, Khādī, with strongest over-indexing on Mothercare (8.95× the country average). Demographically, the Robinsons (drink) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Robinsons (drink) fans

Demographic split for Robinsons (drink) audience in United States
MetricValue
Female42.9%
Male57.1%
Average age36.1
Estimated audience size307,397

Audience persona

The typical Robinsons (drink) fan in United States is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Robinsons (drink) in United States
RegionReachAffinity
Texas35,5691.35×
California27,8830.82×
New York22,9641.34×
Florida21,6991.04×
Pennsylvania20,4701.98×
Illinois14,3811.4×
North Carolina13,1801.42×
Virginia10,0451.34×
Georgia9,3790.99×
Ohio7,8670.83×
New Jersey7,4760.96×
Maryland6,5941.25×
Indiana6,4391.15×
Massachusetts6,3351.05×
Michigan5,9630.74×
Tennessee5,2970.86×
Maine5,1764.7×
Alabama5,0811.18×
South Carolina5,0081.08×
Louisiana4,6441.17×
Wisconsin4,5770.99×
Arizona4,2850.68×
Arkansas4,2501.68×
Washington4,0830.66×
Missouri3,9190.79×
Oklahoma3,8011.11×
Colorado2,9550.61×
Kentucky2,7810.72×
Kansas2,7611.14×
Minnesota2,5960.59×
Oregon2,4100.68×
Mississippi2,3530.93×
Nevada2,2280.75×
Utah2,0560.75×
Connecticut1,9960.65×
Iowa1,8430.73×
West Virginia1,7591.23×
Washington, District of Columbia1,4111.53×
Nebraska1,0140.66×
Delaware9821.16×
Hawaii9090.69×
Idaho8360.54×
New Mexico7690.5×
New Hampshire6670.55×
Rhode Island6010.61×
North Dakota5090.81×
Alaska5010.76×
Vermont4090.76×
Montana4010.47×
South Dakota3040.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robinsons (drink) audience
BrandAffinityCategory
Mothercare8.95×Kids & Family
Keenan Allen15.11×Sports
Khādī20.49×Home & Garden
Goop6.32×Internet & Social Media
Elsword16.65×Games
Mathcore7.2×Music & Radio
Governor of Michigan6.48×Politics & Society
Wok5.65×Food & Beverages
Gift registry11.21×Kids & Family
Vocal harmony3.84×Music & Radio
No Escape (1994 film)9.53×Movies & TV
Grinch3.39×Movies & TV
Regional styles of Mexican music2.25×Music & Radio
3D printing1.97×Technology & Electronics
Keeper (password manager)4.91×Technology & Electronics
Nebraska Cornhuskers football2.64×Sports
Takers6.45×Movies & TV
Home staging3.56×Home & Garden
UK garage3.67×Music & Radio
Gujarat University23.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robinsons (drink) audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL2.02
Convenience OrientationPREMIUM1.54
IndulgenceJOY1.45
Family OrientationCONSERVATISM1.29
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Robinsons (drink)
CountryShare
Sweden15.9%
Thailand10.7%
Philippines10.6%

See Robinsons (drink) audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Robinsons (drink) have in United States?

Robinsons (drink) has an estimated audience of 307,397 people in United States, concentrated in Texas and California.

What is the gender split and age of Robinsons (drink) fans?

42.9% of Robinsons (drink) fans are female, 57.1% are male, with an average age of 36.1 years.

Which brands do Robinsons (drink) fans like most?

Robinsons (drink) fans show strongest brand affinity for Mothercare (8.95×), Keenan Allen (15.11×), and Khādī (20.49×) over the country average.

Where do Robinsons (drink) fans live in United States?

Robinsons (drink) fans in United States are most concentrated in Texas (reach 35,569), California (reach 27,883), and New York (reach 22,964). These three regions account for the largest share of the active audience.

What other brands do Robinsons (drink) fans also like?

Beyond Robinsons (drink) itself, the audience over-indexes on Keenan Allen (15.11×), Khādī (20.49×), Goop (6.32×), and Elsword (16.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robinsons (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.