Rockler Woodworking and Hardware Audience in United States

Rockler Woodworking and Hardware logo

Rockler Woodworking and Hardware has an estimated audience of 477,655 people in United States. 29.7% are female, 70.3% are male, average age 40.6. Top regions: Texas, California, Minnesota. Top brand affinities: Vocal harmony, Product design, Governor of Michigan, Fairy godmother, Gumbal.

The average Rockler Woodworking and Hardware fan in United States is 40.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Minnesota. Top brand affinities include Vocal harmony, Product design, Governor of Michigan, with strongest over-indexing on Vocal harmony (23.56× the country average). Demographically, the Rockler Woodworking and Hardware audience skews more male with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Rockler Woodworking and Hardware fans

Demographic split for Rockler Woodworking and Hardware audience in United States
MetricValue
Female29.7%
Male70.3%
Average age40.6
Estimated audience size477,655

Audience persona

The typical Rockler Woodworking and Hardware fan in United States is more male, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Rockler Woodworking and Hardware in United States
RegionReachAffinity
Texas37,0930.9×
California34,8590.66×
Minnesota24,7953.62×
Florida18,1210.56×
New York15,7220.59×
Georgia14,7601×
Illinois13,1320.83×
Pennsylvania13,0950.81×
North Carolina13,0390.91×
Washington12,9191.35×
Virginia12,0401.03×
Wisconsin11,2461.56×
Michigan11,1750.89×
Ohio10,9170.74×
Indiana9,5071.09×
Tennessee7,8540.82×
Missouri7,7801.01×
South Carolina7,5951.06×
Colorado7,5041×
Massachusetts6,9770.74×
Oregon6,9351.27×
Arizona6,7790.7×
New Jersey6,7450.56×
Iowa6,2791.6×
Alabama5,2440.79×
Oklahoma4,8010.91×
Maryland4,3260.53×
Kansas4,2291.12×
Utah4,1810.98×
Kentucky4,1030.69×
Louisiana3,8970.63×
Maine3,8462.25×
Connecticut3,6340.76×
Arkansas3,3220.84×
New Hampshire2,7061.44×
Idaho2,5891.08×
Nebraska2,3250.97×
Montana2,2601.71×
Mississippi2,2020.56×
South Dakota2,0031.81×
Nevada1,8800.41×
New Mexico1,7830.74×
Vermont1,4901.78×
West Virginia1,4230.64×
North Dakota1,4051.43×
Rhode Island8050.53×
Wyoming7491.06×
Hawaii6200.3×
Delaware5250.4×
Washington, District of Columbia5120.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockler Woodworking and Hardware audience
BrandAffinityCategory
Vocal harmony23.56×Music & Radio
Product design4.34×Business & Career
Governor of Michigan12.32×Politics & Society
Fairy godmother11.08×Literature
Gumbal11.81×Cars & Mobility
Embroidery Library20.8×Home & Garden
Hipster11.44×Politics & Society
Eagan, Minnesota20×Shopping
Indigenous Australian art15.11×Arts & Culture
Nebraska Cornhuskers football3.47×Sports
El Paso County, Colorado11.21×Travel & Leisure
Mathcore6.69×Music & Radio
Vijesti.ba15.83×News
JDSU2.49×Business & Career
Jesse Plemons2.74×Movies & TV
Cherish (group)8.42×Music & Radio
Wok4.93×Food & Beverages
Israel1.58×Travel & Leisure
Wikia2.38×Internet & Social Media
Preta Gil13.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockler Woodworking and Hardware audience
TraitClusterScore
DIY MentalityTHRILL2.44
Need for SecurityCONSERVATISM1.54
Quality AwarenessPREMIUM1.36
Luxury OrientationPREMIUM1.32
Risk AppetiteTHRILL1.27
PatriotismCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rockler Woodworking and Hardware
CountryShare
United States96.7%
Canada2.7%
Mexico0.4%

See Rockler Woodworking and Hardware audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Rockler Woodworking and Hardware have in United States?

Rockler Woodworking and Hardware has an estimated audience of 477,655 people in United States, concentrated in Texas and California.

What is the gender split and age of Rockler Woodworking and Hardware fans?

29.7% of Rockler Woodworking and Hardware fans are female, 70.3% are male, with an average age of 40.6 years.

Which brands do Rockler Woodworking and Hardware fans like most?

Rockler Woodworking and Hardware fans show strongest brand affinity for Vocal harmony (23.56×), Product design (4.34×), and Governor of Michigan (12.32×) over the country average.

Where do Rockler Woodworking and Hardware fans live in United States?

Rockler Woodworking and Hardware fans in United States are most concentrated in Texas (reach 37,093), California (reach 34,859), and Minnesota (reach 24,795). These three regions account for the largest share of the active audience.

What other brands do Rockler Woodworking and Hardware fans also like?

Beyond Rockler Woodworking and Hardware itself, the audience over-indexes on Product design (4.34×), Governor of Michigan (12.32×), Fairy godmother (11.08×), and Gumbal (11.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockler Woodworking and Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.