Roller derby Audience in United States

Roller derby has an estimated audience of 986,014 people in United States. 62.3% are female, 37.7% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Roller skates, Roller skating, Horoscope, Rollerblade, Avan Jogia.

The average Roller derby fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roller skates, Roller skating, Horoscope, with strongest over-indexing on Roller skates (25.94× the country average). Demographically, the Roller derby audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Roller derby fans

Demographic split for Roller derby audience in United States
MetricValue
Female62.3%
Male37.7%
Average age38.1
Estimated audience size986,014

Audience persona

The typical Roller derby fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Roller skates.

Top regions in United States

Top regions ranked by reach for Roller derby in United States
RegionReachAffinity
California115,2711.06×
Texas82,1880.97×
Florida54,9550.82×
New York52,1730.95×
Pennsylvania33,3761.01×
Illinois32,8901×
Georgia29,6500.98×
Ohio28,1690.93×
North Carolina26,9430.91×
Washington26,3601.33×
Michigan25,9601.01×
Virginia25,1531.05×
Massachusetts21,6651.12×
Arizona20,7081.03×
New Jersey19,8920.79×
Colorado18,2071.17×
Missouri18,0801.14×
Oregon18,0131.59×
Indiana17,9241×
Tennessee17,6590.89×
Minnesota17,3821.23×
Maryland15,8030.93×
Wisconsin15,1361.02×
South Carolina13,0700.88×
Alabama11,8620.86×
Kentucky11,4470.93×
Oklahoma10,8100.99×
Louisiana10,3910.82×
Utah10,3511.17×
Connecticut9,7840.99×
Kansas8,8391.14×
Nevada8,4260.88×
Iowa7,7080.95×
Arkansas6,3250.78×
Idaho5,8601.18×
Mississippi5,3240.66×
Nebraska4,5740.93×
West Virginia4,4210.96×
New Mexico4,3620.88×
New Hampshire4,1571.07×
Maine3,7011.05×
Montana3,3031.21×
Hawaii3,2350.76×
Rhode Island3,0830.98×
Washington, District of Columbia3,0641.03×
Alaska2,7251.29×
Delaware2,2230.82×
North Dakota2,0000.99×
Vermont1,7911.03×
South Dakota1,6970.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roller derby audience
BrandAffinityCategory
Roller skates25.94×Sports
Roller skating18.28×Sports
Horoscope10.59×Health
Rollerblade68.45×Sports
Avan Jogia20×Movies & TV
Boston Marathon13.23×Sports
Björk18.18×Music & Radio
SeatGeek8.83×Sports
Blended whiskey9.79×Food & Beverages
Toyota Supra11.38×Cars & Mobility
Houston Astros5.81×Sports
Inline skating29.21×Sports
Dungeons & Dragons7.51×Games
Luxury Travel8.2×Travel & Leisure
Cross-country skiing10.12×Sports
Rhythmic gymnastics13.57×Sports
Los Angeles Dodgers4.55×Sports
Method Man13.2×Music & Radio
Pet insurance10.09×Pets & Animals
Whole grain8.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roller derby audience
TraitClusterScore
Luxury OrientationPREMIUM2.58
ExtroversionTHRILL2.18
Risk AppetiteTHRILL2.06
MindfulnessBALANCE1.6
SustainabilityBALANCE1.55
Urban LifestyleOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Roller derby
CountryShare
United States44.5%
Germany10.8%
United Kingdom7.2%

See Roller derby audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Roller derby have in United States?

Roller derby has an estimated audience of 986,014 people in United States, concentrated in California and Texas.

What is the gender split and age of Roller derby fans?

62.3% of Roller derby fans are female, 37.7% are male, with an average age of 38.1 years.

Which brands do Roller derby fans like most?

Roller derby fans show strongest brand affinity for Roller skates (25.94×), Roller skating (18.28×), and Horoscope (10.59×) over the country average.

Where do Roller derby fans live in United States?

Roller derby fans in United States are most concentrated in California (reach 115,271), Texas (reach 82,188), and Florida (reach 54,955). These three regions account for the largest share of the active audience.

What other brands do Roller derby fans also like?

Beyond Roller derby itself, the audience over-indexes on Roller skating (18.28×), Horoscope (10.59×), Rollerblade (68.45×), and Avan Jogia (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roller derby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.