A data profile of the people who buy, follow and care about Roller derby in United States — modelled from more than twelve digital signal sources. Roller derby has an estimated audience of 986,014 people in United States.
The average Roller derby fan in United States is 38.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Roller skates, Roller skating, Avan Jogia, with strongest over-indexing on Roller skates (24.79× the country average).
Demographically, the Roller derby audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Roller derby fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Roller skates.
The key figures that characterise the Roller derby profile in United States.
62.3% are female, 37.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 38.1 |
| Estimated audience size | 986,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Roller derby audience comes from United States.
| Country | Share |
|---|---|
| United States | 44.5% |
| Germany | 10.8% |
| United Kingdom | 7.2% |
Where the Roller derby audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.52× | |
| 02 | Washington | ~30K | 1.34× | |
| 03 | Alaska | ~3K | 1.27× | |
| 04 | Minnesota | ~20K | 1.22× | |
| 05 | Utah | ~10K | 1.17× | |
| 06 | Colorado | ~20K | 1.16× | |
| 07 | Idaho | ~6K | 1.14× | |
| 08 | Montana | ~3K | 1.14× | |
| 09 | Missouri | ~20K | 1.12× | |
| 10 | Kansas | ~9K | 1.12× | |
| 11 | Massachusetts | ~20K | 1.09× | |
| 12 | New Hampshire | ~4K | 1.05× | |
| 13 | Maine | ~4K | 1.05× | |
| 14 | California | ~100K | 1.04× | |
| 15 | Vermont | ~2K | 1.04× | |
| 16 | Arizona | ~20K | 1.02× | |
| 17 | Indiana | ~20K | 1.02× | |
| 18 | Virginia | ~20K | 1.01× | |
| 19 | Iowa | ~8K | 1.01× | |
| 20 | Rhode Island | ~3K | 1.01× | |
| 21 | Pennsylvania | ~30K | 1.00× | |
| 22 | Michigan | ~30K | 1.00× | |
| 23 | Oklahoma | ~10K | 1.00× | |
| 24 | Washington, District of Columbia | ~3K | 0.99× | |
| 25 | Wisconsin | ~10K | 0.98× | |
| 26 | Connecticut | ~10K | 0.98× | |
| 27 | Nebraska | ~5K | 0.98× | |
| 28 | West Virginia | ~5K | 0.98× | |
| 29 | North Dakota | ~2K | 0.97× | |
| 30 | Kentucky | ~10K | 0.96× | |
| 31 | New Mexico | ~5K | 0.95× | |
| 32 | Illinois | ~30K | 0.94× | |
| 33 | Georgia | ~30K | 0.94× | |
| 34 | Texas | ~80K | 0.93× | |
| 35 | Ohio | ~30K | 0.93× | |
| 36 | Tennessee | ~20K | 0.93× | |
| 37 | Nevada | ~9K | 0.92× | |
| 38 | North Carolina | ~30K | 0.91× | |
| 39 | Maryland | ~20K | 0.91× | |
| 40 | New York | ~50K | 0.90× | |
| 41 | South Carolina | ~10K | 0.90× | |
| 42 | Alabama | ~10K | 0.88× | |
| 43 | South Dakota | ~2K | 0.88× | |
| 44 | Delaware | ~2K | 0.87× | |
| 45 | Louisiana | ~10K | 0.84× | |
| 46 | Arkansas | ~7K | 0.84× | |
| 47 | Florida | ~50K | 0.82× | |
| 48 | Hawaii | ~3K | 0.82× | |
| 49 | New Jersey | ~20K | 0.79× | |
| 50 | Mississippi | ~6K | 0.75× |
The strongest cross-interests of the Roller derby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rollerblade | Sports | 56.74× | ||
| 02 | Roller skates | Sports | 24.79× | ||
| 03 | Avan Jogia | Movies & TV | 20.00× | ||
| 04 | Pep Guardiola | Sports | 20.00× | ||
| 05 | Miyamoto Musashi | Politics & Society | 20.00× | ||
| 06 | Antoine Griezmann | Sports | 20.00× | ||
| 07 | Pollo Tropical | Food & Beverages | 17.79× | ||
| 08 | Hellsing | Literature | 17.48× | ||
| 09 | Roller skating | Sports | 17.33× | ||
| 10 | Figure skating | Sports | 11.32× | ||
| 11 | Insane Clown Posse | Music & Radio | 8.45× | ||
| 12 | Matthew Stafford | Sports | 7.02× | ||
| 13 | SeatGeek | Sports | 6.87× | ||
| 14 | StubHub | Travel & Leisure | 4.44× | ||
| 15 | Rockabilly | Fashion & Accessoires | 2.98× | ||
| 16 | Wawa Inc. | Shopping | 2.81× | ||
| 17 | Beetlejuice | Movies & TV | 2.55× | ||
| 18 | Vintage clothing | Fashion & Accessoires | 2.14× | ||
| 19 | Britney Spears | Music & Radio | 1.96× | ||
| 20 | Dollar Tree | Shopping | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.87× | |
| Community Orientation | OPEN | 1.65× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.89× |
Roller derby has an estimated audience of 986,014 people in United States, concentrated in California and Texas.
62.3% of Roller derby fans are female, 37.7% are male, with an average age of 38.1 years.
Roller derby fans show strongest brand affinity for Roller skates (24.79×), Roller skating (17.33×), and Avan Jogia (20×) over the country average.
Roller derby fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Roller derby itself, the audience over-indexes on Roller skating (17.33×), Avan Jogia (20×), Pollo Tropical (17.79×), and Rollerblade (56.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Roller derby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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