Room and board Audience in United States

Room and board logo

Room and board has an estimated audience of 1,941,503 people in United States. 66.7% are female, 33.3% are male, average age 42.3. Top regions: California, New York, Illinois. Top brand affinities: Natural rubber, Home equity, Bank account, JDSU, Girolando cattle.

The average Room and board fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Natural rubber, Home equity, Bank account, with strongest over-indexing on Natural rubber (4.06× the country average). Demographically, the Room and board audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Room and board fans

Demographic split for Room and board audience in United States
MetricValue
Female66.7%
Male33.3%
Average age42.3
Estimated audience size1,941,503

Audience persona

The typical Room and board fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Room and board in United States
RegionReachAffinity
California382,2831.79×
New York195,9441.81×
Illinois173,4712.68×
Minnesota150,5105.41×
Washington109,5862.81×
Colorado86,3102.82×
Texas83,9760.5×
Massachusetts80,3232.1×
Florida59,3200.45×
New Jersey55,1741.12×
Virginia51,2861.08×
Georgia45,7250.76×
Maryland42,9621.29×
Oregon40,2031.81×
Michigan34,5950.68×
North Carolina34,2550.59×
Pennsylvania34,1990.52×
Wisconsin32,5241.11×
Washington, District of Columbia24,9324.27×
Ohio24,7700.41×
Connecticut22,0421.13×
Arizona20,5920.52×
Indiana15,5780.44×
Tennessee15,4960.4×
Missouri13,6640.44×
Iowa11,9960.75×
South Carolina11,7650.4×
Utah9,0920.52×
Nevada8,5520.46×
Maine6,8890.99×
Alabama6,7080.25×
Louisiana6,6240.26×
Kentucky6,4690.27×
New Hampshire6,4490.84×
New Mexico6,0600.62×
Idaho5,9640.61×
Kansas5,7500.38×
Oklahoma5,4240.25×
Rhode Island5,3240.86×
Montana5,1660.96×
Nebraska5,1340.53×
Arkansas4,9410.31×
Vermont4,6641.37×
Hawaii2,9840.36×
Delaware2,7880.52×
North Dakota2,5890.65×
Mississippi2,5180.16×
West Virginia2,3750.26×
South Dakota2,3310.52×
Wyoming1,7590.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Room and board audience
BrandAffinityCategory
Natural rubber4.06×Cars & Mobility
Home equity2.94×Home & Garden
Bank account2.75×Business & Career
JDSU2.69×Business & Career
Girolando cattle20×Pets & Animals
Staycation2.34×Home & Garden
Mothercare2.19×Kids & Family
Fairy godmother4.97×Literature
Iowa Lottery6.89×Games
Oliver Platt4.93×Movies & TV
Empire Distribution18.88×Music & Radio
Employee retention7.02×Business & Career
Gilt.com3.86×Shopping
Celtic punk4.75×Music & Radio
Home staging2.33×Home & Garden
Acoustic music2.02×Music & Radio
Durban University of Technology4.9×Business & Career
Sinaloa1.52×Travel & Leisure
Halsey, Oregon3.37×Travel & Leisure
Cachorro2.18×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Room and board audience
TraitClusterScore
Design AffinityPREMIUM7.8
Quality AwarenessPREMIUM5.37
IndulgenceJOY2.42
Urban LifestyleOPEN2.29
Luxury OrientationPREMIUM2.23
DIY MentalityTHRILL1.84

Worldwide distribution

Worldwide audience distribution share by country for Room and board
CountryShare
United States81.4%
France6.3%
Germany5.3%

See Room and board audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Room and board have in United States?

Room and board has an estimated audience of 1,941,503 people in United States, concentrated in California and New York.

What is the gender split and age of Room and board fans?

66.7% of Room and board fans are female, 33.3% are male, with an average age of 42.3 years.

Which brands do Room and board fans like most?

Room and board fans show strongest brand affinity for Natural rubber (4.06×), Home equity (2.94×), and Bank account (2.75×) over the country average.

Where do Room and board fans live in United States?

Room and board fans in United States are most concentrated in California (reach 382,283), New York (reach 195,944), and Illinois (reach 173,471). These three regions account for the largest share of the active audience.

What other brands do Room and board fans also like?

Beyond Room and board itself, the audience over-indexes on Home equity (2.94×), Bank account (2.75×), JDSU (2.69×), and Girolando cattle (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Room and board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.