Rascasse Audience Intelligence

Ryan Holiday Audience in United States

A data profile of the people who buy, follow and care about Ryan Holiday in United States — modelled from more than twelve digital signal sources. Ryan Holiday has an estimated audience of 297,284 people in United States.

#194among Author in United States#12153among Person in United States#446in News

The average Ryan Holiday fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Peter Thiel, Natasha Lyonne, Kirsten Dunst, with strongest over-indexing on Peter Thiel (31.58× the country average).

Demographically, the Ryan Holiday audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryan Holiday fan in United States is balanced, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peter Thiel.

Category: News · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryan Holiday profile in United States.

Audience size
297K
in United States
Gender
53.0%♀
47.0% male
Age
39.2
average years
Country rank
#48608
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ryan Holiday fans

53.0% are female, 47.0% are male, average age 39.2.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Ryan Holiday audience in United States
MetricValue
Female53.0%
Male47.0%
Average age39.2
Estimated audience size297,284
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Ryan Holiday audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

46.8%

of the worldwide Ryan Holiday audience comes from United States.

Worldwide audience distribution share by country for Ryan Holiday
CountryShare
United States46.8%
Brazil6.8%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryan Holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryan Holiday fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.71×
02Colorado~7K1.53×
03Utah~4K1.47×
04Washington~8K1.30×
05Massachusetts~8K1.30×
06California~40K1.29×
07New York~20K1.25×
08Oregon~4K1.23×
09Maine~1K1.22×
10Montana<1K1.18×
11Vermont<1K1.18×
12Connecticut~3K1.16×
13Texas~30K1.14×
14Idaho~2K1.13×
15Arizona~7K1.11×
16New Hampshire~1K1.09×
17Virginia~8K1.08×
18Minnesota~5K1.08×
19New Jersey~8K1.04×
20Hawaii~1K1.04×
21Illinois~10K1.00×
22Rhode Island<1K1.00×
23Maryland~5K0.99×
24Iowa~2K0.98×
25New Mexico~1K0.97×
26Tennessee~6K0.95×
27Alaska<1K0.94×
28Kansas~2K0.93×
29Missouri~4K0.91×
30Nevada~3K0.91×
31Nebraska~1K0.91×
32Ohio~8K0.90×
33North Carolina~8K0.90×
34Wisconsin~4K0.90×
35Pennsylvania~9K0.89×
36South Dakota<1K0.88×
37North Dakota<1K0.88×
38Michigan~7K0.87×
39Florida~20K0.85×
40Georgia~8K0.85×
41Delaware<1K0.85×
42Indiana~5K0.84×
43Oklahoma~3K0.84×
44South Carolina~4K0.81×
45Louisiana~3K0.79×
46Kentucky~3K0.79×
47Arkansas~2K0.78×
48Alabama~3K0.76×
49West Virginia~1K0.76×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Ryan Holiday, United States
0.71×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryan Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryan Holiday audience
#·InterestCategoryAffinity×
01VMwareTechnology & Electronics44.73×
02Peter ThielBusiness & Career31.58×
03McKinsey & CompanyBusiness & Career28.46×
04Natasha LyonneMovies & TV24.41×
05Soylent GreenMovies & TV23.93×
06Tig NotaroMovies & TV21.87×
07Melanie LynskeyMovies & TV20.00×
08Vera FarmigaMovies & TV20.00×
09Bordeaux wineFood & Beverages20.00×
10Harvard Business ReviewBusiness & Career19.50×
11Kirsten DunstMovies & TV17.52×
12Elisabeth MossMovies & TV15.99×
13Augmented realityTechnology & Electronics15.31×
14Paul RuddMovies & TV11.85×
15Business schoolBusiness & Career10.88×
16The EconomistBusiness & Career9.60×
17BuddhismHealth8.25×
18InnovationBusiness & Career7.11×
19Planet FitnessSports3.27×
20BankingBusiness & Career2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryan Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryan Holiday audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.55×
SpiritualityBALANCE2.52×
Quality AwarenessPREMIUM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryan Holiday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.76×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ryan Holiday have in United States?

Ryan Holiday has an estimated audience of 297,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ryan Holiday fans?

53.0% of Ryan Holiday fans are female, 47.0% are male, with an average age of 39.2 years.

03

Which brands do Ryan Holiday fans like most?

Ryan Holiday fans show strongest brand affinity for Peter Thiel (31.58×), Natasha Lyonne (24.41×), and Kirsten Dunst (17.52×) over the country average.

04

Where do Ryan Holiday fans live in United States?

Ryan Holiday fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ryan Holiday fans also like?

Beyond Ryan Holiday itself, the audience over-indexes on Natasha Lyonne (24.41×), Kirsten Dunst (17.52×), VMware (44.73×), and Augmented reality (15.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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