Safe-life design Audience in United States
Safe-life design has an estimated audience of 1,740,303 people in United States. 6.6% are female, 93.4% are male, average age 38.4. Top regions: Florida, Texas, Ohio. Top brand affinities: nbc chicago, 3D printing, N1 road (South Africa), WESH, ABC 7 Chicago.
The average Safe-life design fan in United States is 38.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Ohio. Top brand affinities include nbc chicago, 3D printing, N1 road (South Africa), with strongest over-indexing on nbc chicago (4.4× the country average). Demographically, the Safe-life design audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Type: Topic
Demographics of Safe-life design fans
| Metric | Value |
|---|---|
| Female | 6.6% |
| Male | 93.4% |
| Average age | 38.4 |
| Estimated audience size | 1,740,303 |
Audience persona
The typical Safe-life design fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for nbc chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 84,389 | 0.72× |
| Texas | 83,905 | 0.56× |
| Ohio | 81,319 | 1.52× |
| California | 77,585 | 0.41× |
| Pennsylvania | 77,204 | 1.32× |
| Virginia | 74,136 | 1.75× |
| New York | 71,416 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 4.4× | Movies & TV |
| 3D printing | 1.64× | Technology & Electronics |
| N1 road (South Africa) | 2.18× | Travel & Leisure |
| WESH | 2.53× | Movies & TV |
| ABC 7 Chicago | 2.18× | Movies & TV |
| Northrop Grumman | 2.8× | Business & Career |
| Atkins diet | 2.19× | Health |
| MK | 1.75× | Music & Radio |
| ABC TV | 4.49× | Movies & TV |
| Acoustic music | 1.59× | Music & Radio |
| Winemaking | 1.52× | Food & Beverages |
| Notre Dame Fighting Irish football | 1.69× | Sports |
| Oliver Platt | 2.62× | Movies & TV |
| WFTV | 1.84× | Movies & TV |
| WSVN | 2.12× | Movies & TV |
| County council | 1.53× | Politics & Society |
| Enfamil | 1.79× | Kids & Family |
| Naomi Scott | 1.53× | Movies & TV |
| Irrigation sprinkler | 2.51× | Home & Garden |
| Naperville, Illinois | 2.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.67 |
| Individualism | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.32 |
| Career Orientation | POWER | 1.23 |
| Extroversion | THRILL | 1.16 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.0% |
| Egypt | 6.5% |
| Taiwan | 4.9% |
See Safe-life design audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Safe-life design have in United States?
Safe-life design has an estimated audience of 1,740,303 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Safe-life design fans?
6.6% of Safe-life design fans are female, 93.4% are male, with an average age of 38.4 years.
Which brands do Safe-life design fans like most?
Safe-life design fans show strongest brand affinity for nbc chicago (4.4×), 3D printing (1.64×), and N1 road (South Africa) (2.18×) over the country average.
Where do Safe-life design fans live in United States?
Safe-life design fans in United States are most concentrated in Florida (reach 84,389), Texas (reach 83,905), and Ohio (reach 81,319). These three regions account for the largest share of the active audience.
What other brands do Safe-life design fans also like?
Beyond Safe-life design itself, the audience over-indexes on 3D printing (1.64×), N1 road (South Africa) (2.18×), WESH (2.53×), and ABC 7 Chicago (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Safe-life design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.