Saltillo Audience in United States
Saltillo has an estimated audience of 937,767 people in United States. 40.8% are female, 59.2% are male, average age 32.2. Top regions: Texas, California, Mississippi. Top brand affinities: Minnesota, Panama, Sears, Justice, iZombie.
The average Saltillo fan in United States is 32.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Mississippi. Top brand affinities include Minnesota, Panama, Sears, with strongest over-indexing on Minnesota (3.93× the country average). Demographically, the Saltillo audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Saltillo fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 32.2 |
| Estimated audience size | 937,767 |
Audience persona
The typical Saltillo fan in United States is more male, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 251,167 | 3.12× |
| California | 120,907 | 1.17× |
| Mississippi | 81,394 | 10.53× |
| Michigan | 43,548 | 1.78× |
| Florida | 40,939 | 0.64× |
| Illinois | 35,830 | 1.15× |
| Arizona | 33,317 | 1.74× |
| Tennessee | 28,532 | 1.52× |
| New York | 27,037 | 0.52× |
| Ohio | 20,620 | 0.71× |
| Georgia | 20,465 | 0.71× |
| North Carolina | 16,678 | 0.59× |
| Pennsylvania | 15,226 | 0.48× |
| Colorado | 14,158 | 0.96× |
| Washington | 13,769 | 0.73× |
| Virginia | 13,511 | 0.59× |
| Arkansas | 12,697 | 1.64× |
| Indiana | 12,525 | 0.73× |
| New Jersey | 10,690 | 0.45× |
| Missouri | 10,408 | 0.69× |
| Alabama | 10,319 | 0.79× |
| Oregon | 10,178 | 0.95× |
| Oklahoma | 10,039 | 0.96× |
| Wisconsin | 9,074 | 0.64× |
| New Mexico | 9,067 | 1.93× |
| Louisiana | 8,652 | 0.72× |
| Nebraska | 8,372 | 1.78× |
| Massachusetts | 8,338 | 0.45× |
| South Carolina | 7,935 | 0.56× |
| Minnesota | 7,474 | 0.56× |
| Kentucky | 7,280 | 0.62× |
| Maryland | 7,209 | 0.45× |
| Nevada | 7,096 | 0.78× |
| Utah | 6,767 | 0.81× |
| Iowa | 6,384 | 0.83× |
| Kansas | 6,029 | 0.82× |
| Connecticut | 3,640 | 0.39× |
| Idaho | 3,400 | 0.72× |
| Washington, District of Columbia | 2,066 | 0.73× |
| New Hampshire | 1,655 | 0.45× |
| West Virginia | 1,255 | 0.29× |
| Maine | 1,198 | 0.36× |
| Hawaii | 1,181 | 0.29× |
| Montana | 1,165 | 0.45× |
| South Dakota | 1,078 | 0.5× |
| Alaska | 1,002 | 0.5× |
| North Dakota | 979 | 0.51× |
| Rhode Island | 932 | 0.31× |
| Vermont | 851 | 0.52× |
| Delaware | 835 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 3.93× | Travel & Leisure |
| Panama | 4.02× | Travel & Leisure |
| Sears | 2.33× | Shopping |
| Justice | 1.51× | Politics & Society |
| iZombie | 6.6× | Movies & TV |
| JTV (Indonesia) | 2.2× | |
| Penn & Teller | 2.99× | Movies & TV |
| Cultural studies | 4.29× | Business & Career |
| Toros de Tijuana | 9.16× | Sports |
| Mad About You | 3.87× | Movies & TV |
| Leverage (TV series) | 1.92× | Movies & TV |
| Italian Market, Philadelphia | 3.79× | |
| Warning sign | 3.21× | Cars & Mobility |
| The Boomtown Rats | 14.35× | Music & Radio |
| Ext JS | 7.19× | Technology & Electronics |
| Asajj Ventress | 3.2× | Movies & TV |
| Ixtapaluca | 4.32× | Travel & Leisure |
| Life of Pi | 2.21× | Movies & TV |
| Stop Bullying | 3.41× | Politics & Society |
| My Name Is Khan | 5.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.29 |
| Risk Appetite | THRILL | 1.15 |
| Extroversion | THRILL | 1.08 |
| Urban Lifestyle | OPEN | 0.99 |
| Price Sensitivity | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 62.3% |
| United States | 22.8% |
| Colombia | 4.2% |
See Saltillo audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Saltillo have in United States?
Saltillo has an estimated audience of 937,767 people in United States, concentrated in Texas and California.
What is the gender split and age of Saltillo fans?
40.8% of Saltillo fans are female, 59.2% are male, with an average age of 32.2 years.
Which brands do Saltillo fans like most?
Saltillo fans show strongest brand affinity for Minnesota (3.93×), Panama (4.02×), and Sears (2.33×) over the country average.
Where do Saltillo fans live in United States?
Saltillo fans in United States are most concentrated in Texas (reach 251,167), California (reach 120,907), and Mississippi (reach 81,394). These three regions account for the largest share of the active audience.
What other brands do Saltillo fans also like?
Beyond Saltillo itself, the audience over-indexes on Panama (4.02×), Sears (2.33×), Justice (1.51×), and iZombie (6.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Saltillo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.