Samurai Audience in United States

Samurai logo

Samurai has an estimated audience of 3,290,877 people in United States. 29.5% are female, 70.5% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Grinch, Vocal harmony, Wok, Goop.

The average Samurai fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Grinch, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Samurai audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Samurai fans

Demographic split for Samurai audience in United States
MetricValue
Female29.5%
Male70.5%
Average age38.4
Estimated audience size3,290,877

Audience persona

The typical Samurai fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Samurai in United States
RegionReachAffinity
California462,4841.28×
Texas325,9261.15×
Florida315,6661.42×
New York175,6960.96×
Pennsylvania107,3710.97×
Ohio105,6841.04×
Georgia100,2050.99×
North Carolina94,3680.95×
New Jersey93,8681.12×
Illinois90,9840.83×
Virginia85,6821.07×
Tennessee85,1051.29×
Arizona83,6721.25×
Washington77,3341.17×
Michigan74,3440.86×
Alabama55,5191.21×
Massachusetts53,7820.83×
Indiana53,2710.89×
Kentucky47,9151.16×
Maryland47,4020.84×
Wisconsin47,1110.95×
Mississippi46,3771.71×
Colorado44,5420.86×
Louisiana44,1801.04×
Missouri43,8420.83×
Oklahoma43,6501.19×
Minnesota43,6440.93×
South Carolina41,4920.84×
Nevada38,8351.22×
Oregon35,9990.95×
Arkansas33,8431.25×
Utah32,7421.11×
Connecticut26,4380.8×
Iowa23,6210.87×
Kansas21,7230.84×
Hawaii20,6671.46×
New Mexico16,9741.03×
Montana15,1661.66×
Idaho14,9840.91×
Nebraska13,0920.79×
West Virginia12,3520.81×
New Hampshire9,5020.73×
Maine8,4260.71×
Washington, District of Columbia7,6560.77×
Rhode Island7,4700.71×
Alaska7,2551.03×
Delaware6,2840.69×
North Dakota6,0020.89×
South Dakota5,7140.75×
Vermont3,7630.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samurai audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grinch11.69×Movies & TV
Vocal harmony10.72×Music & Radio
Wok12.96×Food & Beverages
Goop10.12×Internet & Social Media
Governor of Michigan11.16×Politics & Society
Hibachi11.57×Food & Beverages
Urban Outfitters2.48×Shopping
Google Home8.49×Technology & Electronics
Dog breed1.51×Pets & Animals
La Jolla11.45×Travel & Leisure
Grace Slick10.85×Music & Radio
Gift registry15.59×Kids & Family
No Escape (1994 film)13.47×Movies & TV
Home construction1.59×Home & Garden
Hipster9.82×Politics & Society
3D printing2.45×Technology & Electronics
Vickie Guerrero14×Business & Career
Guitarist (magazine)10.33×Music & Radio
NBC10 Philadelphia7.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samurai audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Risk AppetiteTHRILL1.76
IndividualismJOY1.52
Urban LifestyleOPEN1.43
Luxury OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Samurai
CountryShare
United States24.8%
Japan9.9%
Brazil4.8%

See Samurai audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Samurai have in United States?

Samurai has an estimated audience of 3,290,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Samurai fans?

29.5% of Samurai fans are female, 70.5% are male, with an average age of 38.4 years.

Which brands do Samurai fans like most?

Samurai fans show strongest brand affinity for Keene, New Hampshire (675×), Grinch (11.69×), and Vocal harmony (10.72×) over the country average.

Where do Samurai fans live in United States?

Samurai fans in United States are most concentrated in California (reach 462,484), Texas (reach 325,926), and Florida (reach 315,666). These three regions account for the largest share of the active audience.

What other brands do Samurai fans also like?

Beyond Samurai itself, the audience over-indexes on Grinch (11.69×), Vocal harmony (10.72×), Wok (12.96×), and Goop (10.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samurai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.